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2016 Brand Lab Intelligence - Session 1


Is your Reputation on the Line?

A brand's reputation can affect their business' bottom line as brands look to engage with increasingly informed and conscientious consumers. In return, consumers are concerned now more than ever in how a brand operates, their values, etc. In this session, we'll delve into the importance of research when it comes to your reputation, tools you need to use, and case studies that prove success across:
• Measuring Reputation
• Research & Methodology
• Reputation Analysis: From Diagnosis to Solutions 

Presenting Category Expert:



Judy Bromley
Account Director - Market Intelligence

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