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2016 Brand Lab Marketing Performance - Session 1
Off the Beaten Path - Roadmap to Multi-Channel Analytics Success
This session uncovers the most under-utilized paths to multi-channel analytics success. From establishing governance structure to identifying technologies, we will help you think more strategically about your business.
• Roadmaps – Where are you going?
• Achieving Success in the Intelligent Utilization of Data
• Analytics Roadmap Learnings
Presenting Category Expert:
Maigari Jinkiri CRO, Ebiquity - North America
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