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2016 Brand Lab Marketing Performance - Session 2
How to Give Your Visualizations Depth
Reports are the primary way that analysts communicate insight and drive change in their organization. When it comes to selecting the right visualization, there is often confusion around which types to use. In this session we will help you better define what you are trying to achieve and how visualization effectiveness can bolster your data.
• Importance of Reports, Dashboards, and Visualizations
• How to Build an Insights Framework
• How to Use the Correct Data
• Designing your Dashboard
Presenting Category Expert:
Erin Cropper Managing Director - Stratigent
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