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2016 Brand Lab Marketing Performance - Session 4


Not Your Mama's Mobile - Mobile for the Modern Brand

Mobile isn't a commodity anymore; your business needs to start thinking how to implement or optimize your mobile persona. We're not just talking about analytics here; this goes well beyond simply measuring the usage of a mobile app. In this session, we will delve into building an effective mobile persona by understanding app effectiveness, revenue generation, mobile usage and other factors of mobile marketing.
• The Importance of Mobile to Brands
• How to be Successful in a Mobile World
• Mobile Metrics for Success
• Improving Usability with Analytics

Presenting Category Expert:



Jim Glauner
Mobile Practice Lead - Stratigent

Tim Walker
Optimization Practice Lead - Stratigent
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