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2016 Brand Lab Media Value - Session 1


Driving Media Agency Accountability & Results

Explore the many facets of the media procurement relationship, characteristics and approaches across the accountability spectrum, and other factors associated with driving accountability, including:
• History of Accountability in Media
• Identifying Yourself on the Accountability Spectrum
• Working with a Media Auditor

Presenting Category Experts:



Margaret Lewis
Managing Director -
Media Value

Victoria Potter
Senior Account Director -
Media Value

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