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2016 Brand Lab Media Value - Session 3
Programmatic 101: The Programmatic Ecosystem
Programmatic advertising, as a new way of digital media buying, is creating buying and selling efficiencies with the technology behind automation. In this session, our digital experts will lead you through the basics of programmatic ecosystem, showing you not only the who, where, what and why, but also some new tactics that you can apply with your agencies.
• What is Programmatic?
• Understanding Programmatic
• Questions to Ask for Better Performance & Transparency
Presenting Category Experts:
Geoff Greenblatt Head of Digital - Media Value
Laurie Shinbaum Digital Account Manager - Media Value
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