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2016 Brand Lab Media Value - Session 4
Verification - Viewability, Fraud & Brand Safety
Ad fraud and viewability issues continue to plague the marketplace if left unmanaged, making ad verification vital to your brand dollars. In this session, our digital experts will go into the different steps you can take to protect your brand and also delve into how these verification issues intersect with programmatic.
• What is verification?
• What can brands do about it?
• Simple steps & Application Strategy
Presenting Category Experts:
Geoff Greenblatt Head of Digital - Media Value
Laurie Shinbaum Digital Account Manager - Media Value
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