Stratigent

Party with Stratigent at eMetrics San Francisco

Over the next couple days you'll be attending seminars, networking and learning from the brightest and most talented in the digital analytics space at eMetrics in San Francisco.    It's a jam-packed couple of days and that's why we're saving the best for last! There's something big happening during lunch on day 3 of eMetrics that's sure to end with a bang.    I'll give you a hint: it's not about digital or web analytics because that doesn't convey the full...
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Are you addicted to Facebook? Take Our Quiz!

That's right, researchers have determined that it's possible to be legitimately addicted to the social network. Find out if you've got the itch... If you score "often" or "always" on at least four of the six items, in the eyes of world-leading psychologists you are addicted to Facebook. Don't worry: admitting you have a problem is the first step towards recovery. [Psychological Reports via Science Daily]  ...
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POV for Google Tag Solution

There has been a lot of industry buzz surrounding the release of the free  Google Tag Manager tool that consolidates your website tags with a single snippet of code and lets you manage everything from a web interface. At Stratigent we have delivered vendor-neutral Tag Management implementations across multiple verticals such as banking, financial services, e-commerce, entertainment, government, healthcare, high technology, insurance, non-profits, publishing, and retail. The Tag Management...
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Klipfolio & Stratigent Webinar: Visualizing a Multi-Channel World

  Webinar: Visualizing a Multi-Channel World  November 28th at 11:00am CST Watch Now!   Stratigent and Klipfolio have been partnered for years and are taking this opportunity to educate the industry via a joint webinar focused on helping organizations to maximize the value of their data silos to bring the best in class visualizations to life in an automated way. Combining Klipfolio's technology with Stratigent's analytics expertise, participants will learn how to...
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On the Road

From coast to coast, Stratigent participates in a number of industry events every year. We're ramping up for a busy next couple of months on the road.   Make sure to catch up with us at the following events:     shop.org September 10- 12, 2012 Denver, CO   eMetrics Marketing Optimization Summit September 30-October 4, 2012 Boston, MA   Pimp Your Reports Workshop October 4, 2012 Boston, MA   Conve...

WAW Chicago Event: Social Measurement Recap

Stratigent and Critical Mass sponsored the sold out WAA Chicago Chapter Panel Discussion on Social Measurement earlier this week. If you missed the event, below is a recap of the topics covered. One commonality we found among Social Media marketers is that no two organizations share the same measurement objectives. There was a lot of talk around social KPI's and how organizations are burdened with non-actionable data.  At Stratigent we avoid this common pitfall by meeting with key stakehol...
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Stratigent & Three Deep Marketing co-host Web Analytics Wednesday in St Paul- March 13

  Interested in attending a digital marketing event with cocktails and the opportunity to network with web analytics professionals? Three Deep Marketing and Jennifer Veesenmeyer (COO at Stratigent) will be hosting the next Web Analytics Wednesday event in St Paul, MN. Save your seat for this free event, register now!   What is Web Analytics Wednesday? Web Analytics Wednesday is one of the most popular networking events available in the digital marketing industry. Wit...
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Enter to win a $100 gift card

  Fill out Stratigent's Mobile Survey for a chance to win a $100 gift card. Click the card below to enter!  Contest ends 1/13/12...
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Facebook Analytics Webinar Slides

Thank you to all that were able to participate in the Facebook Analytics webinar this week. If you were not able to join, we appreciate your interest and hope you enjoy the attached Facebook Analytics Webinar slides. For the audio recording you can download the webinar here (you must be a registered OMC community user). At Stratigent, we know that social media marketing is a powerful strategy that will make your business more profitable over time. We have helped several fortune 5...
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The Social Challenge: Paid,Owned, and Earned Media

Although coined terms such as "owned, earned and paid” classifications have become commonly used in the interactive marketing space today, they're often loosely applied. One way to cut through the confusion, for platforms such as Facebook, is to stick with the classifications formalized by Forrester Research. We suggest the first thing to remember when trying to analyze Facebook data is that Facebook is a multifaceted platform. The platform enables marketers to interact with users in man...
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