8 Fun Facts about SWSE14 Locations

  As we continue to tour the U.S. for the Stratigent Workshop Series: Empower 2014 with Ensighten, Maxymiser, Observepoint and Opinionlab - it got us thinking about our eight locations and what makes them unique. We scoured the web and found some interesting facts that you might not know about these beautiful cities.      If you want to attend our workshop at any of the cities below, reserve your spot today by visiting, the Stratigent Event Page &nbs...
By Admin
About the Author:

Posted by our team of rockstars.

SWSE14 Flash Interview! Talking with Ensighten's Josh Slivken

  Next week we are headed to Columbus on our Stratigent Workshop series tour (learn more about the workshop). And as we travel the nation, sharing our marketing analytics industry insights and best practices, we think it's important for you to get up-close & personal with our partner presenters. So today we are talking with Josh Slivken from one of the leading providers of omni-channel data and tag management solutions - Ensighten!    So why did we partner with Josh? Is...
Admin's picture
By

Mobile Integration: Prepare for the Future

As the digital world changes channels, mobile analytics integration should not be an afterthought. The world is inundated with smartphones and tablets that are faster than my computer and they continue to reshape the digital landscape more and more every day. You must be prepared to record these mobile users.    Generally, mobile web analytics can be confusing to traditional site-side analysts whose knowledge does not translate into understanding the nuances of the mobile us...
By Admin
About the Author:

Posted by our team of rockstars.

SWSE14 Flash Interview! Talking with Observepoint's Doug Jensen

Our Stratigent Workshop series is in full-swing and we're touring the nation to share our marketing analytic industry insights and best practices (learn more about the workshop here). We have been lucky enough to partner with ObservePoint - a leader in automated tag auditing for Digital Marketers. And today, we are speaking with one of our workshop presenters - ObservePoint's VP of Sales, Doug Jensen. What makes Doug so inherently cool that we would want him to present at our workshop? Doug...
By Admin
About the Author:

Posted by our team of rockstars.

5 Rules to Choosing an Enterprise Analytics Vendor

With the landscape of business analytics becoming increasingly more saturated with programs and partners offering their expertise on specific specialties, you might find yourself struggling with the complexity of creating a solid BA framework. As an industry professional with many years in consulting for companies such as Vevo and Target, I am going to provide you some inside knowledge on building a strong ground-floor for your analytics framework. This will help you not only process and manage...
By Admin
About the Author:

Posted by our team of rockstars.

What You Missed at SWSE14 – Minneapolis

Our annual SWSE workshop series kicked off last week in Minneapolis and it was a day of marketing discussion, interaction and dare we say, fun?!   For those of you who were not able to join us, here is a quick list of what you missed (and what you’ll get if you attend any of our upcoming workshops).     1. Un-Marketing The marketing analytics industry is inundated with buzzwords, at SWSE14 we help you sift through the sea of hashtags to figure out what...
By Admin
About the Author:

Posted by our team of rockstars.

Series: Help! I am the ONLY Web Analyst in my Company | Strategic Partnerships

We’ve touched on aspects of executing your “solo” role, but what we need to discuss is how to overcome one of the key roadblocks you might face – resistance from other teams and managers.  Some may feel threatened or intimidated by the fact that you will be providing the company’s leadership with data, insights, and recommendations that could do one of a few things: - Create more work for them - Highlight errors or things that aren’t working - Conflict with their recommenda...
By Admin
About the Author:

Posted by our team of rockstars.

4 Promising Digital Analytics Resolutions for 2014

Happy New Year to all! It is the perfect time to jot down resolutions that will help you get your digital analytics program in great shape for the coming year. But instead of lofty and unreasonable goals, you should try to follow these 4 simple tips: Be deliberate, go slow. Don’t try to be a superhero and report everything to your stakeholders. If you are looking to enhance your dashboard set-up, vow to incorporate just one piece of new insight into each weekly or monthly edition....
By Admin
About the Author:

Posted by our team of rockstars.

A Bad Case of the Silos and the Miracle of Multi-Channel Reporting in Analytics

  “Good, better, best. Never let it rest. Until your good is better and your better is best.” - Tim Duncan   Marketers are increasingly being called upon to look at the bigger picture of their online presence. A decade ago it was pretty impressive to look at what visitors were doing on your website. Now what’s impressive, is viewing the online experience of your customers from start to finish. Did your visitors come from Twitter and which tweet had the mo...
By Admin
About the Author:

Posted by our team of rockstars.

How to Grow a Highly Engaged Audience for your Website

It’s that time of year again - the time of year when most online marketers are heavily evaluating the success of their campaigns and strategies in 2012 and creating plans for 2013. Consequently there’s plenty of ways to slice and dice what happened on your site – What did your mobile visitors do? Did the new YouTube campaign bring in the anticipated ROI? Is our Twitter handle having an impact? While I was looking for inspiration for my blog post and reviewing the analyses I had completed...
By Admin
About the Author:

Posted by our team of rockstars.

Pages

Contact Us Now