A Multi-channel Christmas

Black Friday and Cyber Monday came and went and consumers were led into a whole new shopping experience this holiday season. Over the last few months our retail clients have been focused on getting the right processes and tools in place to measure this year's holiday programs across multiple platforms. This is the start of convergence analytics coming of age. Big Data and dashboarding are merging into an array of offerings that answer the marketers’ need for a single view of multi-channel touc...
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Posted by our team of rockstars.

Five Predictions for 2013

As 2012 closes I have been starting to read several predictions for 2013 and I got to thinking about what my predictions would be.  Over the last year I have had the opportunity to works with a diverse group of clients.  I took the time to think about all the conversations I have had and I have come up with 5 predictions for 2013 based on the direction my clients are taking their digital marketing efforts. B to B clients will shift away from Facebook.  Many of my B to B cl...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Optimized GeoTargeting

Mobile phones have not only become a very vital part of our daily lives but also in a less obvious way they have become the remote controls to our lives as well. Next year, brands will begin utilizing location-based data to more effectively reach consumers and successfully convert customers across the web and mobile. In order for the marketing community, which is presently flooded with optimistic predictions, to continue investing in the mobile channel, the return on this investment needs to foc...
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My Company's Two Ears

What happens on Wall Street no longer stays on Wall Street and what happens in Vegas now ends up on YouTube. Reputations are volatile and loyalties are fickle. I am a marketing manager at Stratigent, and as a marketer I know that I can never be fully in control of our brand. Your brand is what other people say about you when you're not in the room, it’s your reputation. Although many digital marketers have long sleeves and their tricks consist of Social Media, SEO, SEM, Targeting, Testing, Seg...
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The Power of Mobile Analytics

Mobile is changing the way we are approaching the environment around us. The way we communicate, work or even play; has been transformed with the advent of smartphones. Americans owning smartphones have outnumbered the basic mobile phones this year according to Mashable Tech. If these figures don’t strike you, maybe the claim by one of the Mashable citation will. By 2015, usage of the mobile web will outpace desktop usage. With the growing number of mobile users, knowing how people are usin...
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YouTube Analytics Reporting Series – Reporting Introduction

Welcome to Stratigent’s very own YouTube Analytics Reporting Series. Here you’ll learn about helpful reports and getting started with the new reporting interface. We’ll start with the most basic reports and then dig in deeper with each video. Subscribe to our channel to keep up to date with the latest videos and respond in the comments if you have a question!  ...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

YouTube Analytics Reporting Series – Engagement Metrics

Welcome to Stratigent’s second tutorial in the YouTube Analytics Reporting Series. Here I'll be walking you through the metrics and explain what to look for in reports and with each video in this series I will dive deeper into the reporting structure. Next I'll review the actual reports. Subscribe to our channel to keep up to date with the latest videos and respond in the comments if you have a question!  ...
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Maximizing the Power of NetInsight

In a world dominated by SaaS-based analytics tools, IBM’s Unica NetInsight solution has not only kept itself buoyant but has continued to deliver outstanding value to its loyal customer base. Originally developed by Sane Solutions, NetInsight was subsequently bought by Unica, who was welcomed to the IBM family in late 2010. There were rumors that IBM was going to sunset the product in favor of Coremetrics, another analytics player it acquired just a few months prior, but a clamor for its conti...
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Honesty in Reporting

Oftentimes, I find strong parallels between managing analytics reporting and everyday life. I recently finished reading Outliers by Malcom Gladwell, a book in which Gladwell analyzes and attempts to answer why the successful achieve. This had me thinking about why some analytics programs are successful, while others are not.   Perhaps my favorite analysis involves Gladwell explaining why Korean Air had an exceptional number of crashes in the 90’s, because it so clearly rel...
By Admin
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Posted by our team of rockstars.

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