BEYOND WEB ANALYTICS TO DIGITAL MARKETING SUCCESS WEBINAR- IBM & STRATIGENT

Date: September 29th
 
Time: 10:00 AM PST
 
Speakers:
 
Bill Bruno
President, Stratigent
 
Lee Isensee
Product Marketing Manager, IBM
 
The web analytics market is becoming increasingly influential to many other marketing and business processes. What are the best ways to not only understand online behavior but also how do you incorporate this information into other analysis?
 
Join experts from Stratigent and IBM to find out why web analytics is becoming increasingly influential to many other marketing and business processes. Learn the best ways to capture insights from online behavior and incorporate this information into other analysis.
 
You will learn how to:
 
- Develop key metrics that focus on when bringing the data together
- Identify strategic opportunities across channels
- Provide executives with the actionable insight they need
 

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