2017 Advertising Recap: Our Favorite Ads

As we go deeper into the New Year, it is the perfect time to reflect on the advertising trends during the previous year. In an industry that has gone through its share of ups and downs, brands have had a lot to say and have put out some very powerful messages.   At Ebiquity, our Intel team views thousands of ads every year to provide qualitative analysis and unique insights to leading brands. Our Advertising Analysts view ads across every major industry daily and, inevitably, some leave...
By Luke Sword
About the Author:

Luke Sword is an Advertising Analyst at Ebiquity, plc

Improving Your Website Experience by Optimizing Single-Page Applications

In the ever-changing digital world, websites have been no stranger to innovations and new technologies. As websites continue to be updated to reach their audiences faster and provide a better user experience, the use of Single-Page Applications (SPAs) has increased. Simply put, an SPA is a site (or portion of a site) that loads a single HTML page and proceeds to update portions of the page based on user actions. This is opposed to the more traditional process of loading an entirely new page b...
By Jeremy Banks
About the Author:

Jeremy Banks is Senior Team Lead, Consultant at Stratigent.

The Search for Media Transparency Continues

Despite massive improvements over the past year for providing transparency in media, it is still a significant issue that companies are actively trying to fix. At the annual ProcureCon Marketing conference, held at the Marriott Hotel in the heart of New Orleans, the main buzzword of the year, transparency, was in full effect. Since the ANA Media Transparency Initiative was published last year, the topic of transparency has never been bigger and it was clear based on the discussions at Procure...
By Mike Presser
About the Author:

MIke Presser is a Solutions Consultant at Ebiquity

KPIs: Do Your Decisions Match Your Destination?

Regardless of what industry you are in or what your business goals are, you have no doubt heard of a Key Performance Indicator (KPI). By assigning the appropriate KPIs, you can easily evaluate how effectively you’re meeting your strategic and operational goals. For a quick example, let’s use the past holiday, Thanksgiving, as your campaign. Using KPIs, we can evaluate how the overall experience was for your family members and therefore, determine if you made a good investment in the holid...
By James Martin
About the Author:

James Martin is a Senior Consultant at Stratigent 

The Human Element of Bad Data, Internally or with Your Agency

In today’s data-driven world, having access to relevant and clean data is a powerful driver to success for brands worldwide. With the modern advancements in technology and data expertise, it may be surprising to know that bad data still plagues many of the world’s leading brands. Bad data is more than just an inconvenience though, it’s expensive. In 2016 alone, bad data cost leading brands over an estimated $3 trillion in the U.S. There are numerous causes of bad data and they range fro...
By Corey Galas
About the Author:

Corey Galas is a Team Lead, Data Management at Ebiquity.

CX Blog Series: Building Customer Loyalty in the New Year

As we begin to close in on the end of the year, improving the customer experience continues to be a major storyline for leading brands. With today’s consumers demanding a more seamless experience from brands across a wide variety of channels, it can be easy to overlook one of the most important contributors to an effective customer experience: building customer loyalty. Creating long term transactional, and even emotional, loyalty amongst customers is the bedrock of any successful customer...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

CX Blog Series: Provide a Deeper Mobile CX with This Tool

It is no secret that consumers are demanding more than ever from leading brands when it comes to delivering an outstanding customer experience. One specific area of emphasis has been the seamless integration of mobile experiences as part of the customer lifecycle, no longer are consumers satisfied with simple mobile experiences. With an estimated $1.05 trillion (yes, that is trillion with at T) in offline sales influenced by mobile interactions in 2016 and over $60 billion in mobile sales, im...
By Jim Glauner
About the Author:

Jim Glauner is a Senior Consultant, Team Lead at Stratigent.

Becoming Retail-ready for the Holiday Season: How Target is Improving Retail Customer Experience

This holiday shopping season promises to feature plenty of ‘firsts’ for the retail industry. During the 2017 season, for the first time ever, brands will see holiday shoppers spending more money shopping online than in physical, brick-and-mortar stores. Additionally, it is projected that these online holiday sales will grow to over $107 billion and top the $100 billion mark for the first time ever. If that wasn’t enough to convince you, it is also projected that over half of all retail web...
By Jennifer Gaag
About the Author:

Jennifer Gaag is an Analyst, Senior Account Manager for Ebiquity-North America's Advertising Intelligence group

Media Analysis: The Three Campaign Stages Your Brand Can’t Afford to Skip

With consumers expecting, and even demanding, increased engagement from leading brands, the challenge to achieve and show success has intensified. It can be an overwhelming task to track investments across media and marketing channels to identify the true value, consumer sentiment, and ROI of a campaign. While most marketers understand the value of post-campaign analysis, crucial steps in the process are missing when media analysis is left until the last stage.  Marketers today are expec...
By Christopher Martin & Judy Bromley
About the Author:

Christopher is a Senior Project Manager and Judy is a Research Director for Ebiquity - North America

Opticon17 and the Power of Experimentation

Against the force of fierce modern competition for the next customer and market share, companies need an edge. However, that edge will not be apparent, nor will it present itself plainly in a Harvard case study. To find your edge, a process of experimentation will be key to deciphering what works in your favor and what does not. Each company’s path will be different, shaped by industry, line of business, size, and geography. Yet, in general, any experimentation program starts with an experimen...
By Tim Walker
About the Author:

Tim Walker is Optimization Strategy Practice Lead at Stratigent


Contact Us Now