analytics,Business Requirements,comScore,framework,Google Analytics,IBM,Implementation,KPIS,marketing analytics,Salman,Sitecatalyst,vendor selection,Webtrends

5 Rules to Choosing an Enterprise Analytics Vendor

With the landscape of business analytics becoming increasingly more saturated with programs and partners offering their expertise on specific specialties, you might find yourself struggling with the complexity of creating a solid BA framework. As an industry professional with many years in consulting for companies such as Vevo and Target, I am going to provide you some inside knowledge on building a strong ground-floor for your analytics framework. This will help you not only process and manage...
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