Bill Bruno,Web Analytics

My Data Doesn’t Match!

As you track your web initiatives, think about how much time you spend reconciling or explaining the differences between the numbers contained within your web analytics platform and other data sources (i.e. paid search, offline data, etc.) in a given week. Extending that across an entire year, my guess is that you spend a large percentage of your time going to bat for the validity of your data. All of the data you are collecting exists for one reason: to provide you with the insights neede...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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