data integrity,Reporting

When Bad Data Happens to Good People

One of the most common pain points I see with our clients is that they have bad, incomplete, or otherwise untrustworthy data and despite that, they keep reporting on it anyway. In the news recently, it was announced that Neilsen had been reporting on over seven months of bad data! This isn't an abnormal occurrence; 86% of companies admitted that their data might be inaccurate in some way [1]. There are a multitude of reasons why this is terrible; namely, you can’t make accurate & impactful...
By Erin Cropper
About the Author:

Erin Cropper is the Director of Client Services at Stratigent.

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