Data Layer,Ensighten,strategy,Tag Management,Tealium,TMS

Own Your Data

I’ve had the pleasure of attending two Tag Management user conferences in the past month, Tealium and Ensighten. It’s safe to say these two vendors are looking at the world the correct way, and that view is defined by one statement:   OWN YOUR DATA   For the past several years, Stratigent has been working with our clients to build a much more strategic implementation of Tag Management in order to allow for the above statement to be true. When it comes to implementation, you can...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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