Erin Cropper,Mobile

Sensible Segmentation – Segmenting your Mobile Data by Form Factor

At this point in time, there seems to be no room for arguments – we live in an increasingly mobile world. Even more importantly, the mobile landscape is changing dramatically every year. As of 2012, 4 out of 5 consumers reported using their smartphones to shop (Source: comScore, 2012) and 34 percent reported having made a purchase using their mobile phone, compared to 19 percent in 2011 (Source: DC Financial Insights). At the same time, tablets are more popular than ever, with 67 million ta...
By Erin Cropper
About the Author:

Erin Cropper is the Director of Client Services at Stratigent.

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