Optimized GeoTargeting

Mobile phones have not only become a very vital part of our daily lives but also in a less obvious way they have become the remote controls to our lives as well. Next year, brands will begin utilizing location-based data to more effectively reach consumers and successfully convert customers across the web and mobile. In order for the marketing community, which is presently flooded with optimistic predictions, to continue investing in the mobile channel, the return on this investment needs to foc...
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