Kevin Wysocki,Tag Management,Tagging,Web Analytics

Tag Management Systems

2011 has been quite a year for advancements in the web analytics space. Adobe released a new version of SiteCatalyst with advanced segmentation, Webtrends dived deeper into social analytics, Google announced an enterprise version of GA, and the list goes on. What has grabbed my attention the most? None of these. For me, it’s all about tag management. If you haven’t heard of tag management, it’s the ability to manage and deploy any type of digital measurement technology to any platform thr...
By Kevin Wysocki
About the Author:

Kevin Wysocki is the Tag Management Practice Lead at Stratigent.

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