bill's blog

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Bill Bruno, CEO

If you've been keeping up with our industry, you have probably seen the Forrester Wave: Web Analytics, Q2 2014 report.  I'm not going to get into some of the shocking results and flaws in the research, as you can see by their chart below – their empirical research leaves much to be desired. So in response, I want to have a little fun and introduce to you my own ranking system. 
 
Posted by: 

Bill Bruno, CEO

I’ve had the pleasure of attending two Tag Management user conferences in the past month, Tealium and Ensighten.  It’s safe to say these two vendors are looking at the world the correct way, and that view is defined by one statement:

OWN YOUR DATA Read more »

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Bill Bruno

I can't hold in my excitement about this update, so I'm going to lead with that and then get into the details.  Stratigent has been acquired by Ebiquity (www.ebiquity.com).  You can read more about their thoughts here: http://ebiquityopinion.com/?p=18487 Read more »

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Bill Bruno, CEO

With the recent acquisition of Tealeaf by IBM, I've had several clients and interested parties reach out to me to ask about Tealeaf and how they compare to analytics vendors.  There is a lot of mixed messages floating around out there about any potential overlap with Tealeaf and an analytics solution such as Adobe, Google Analytics, or Celebrus to name a few.  Read more »

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Bill Bruno, CEO

A few of us from Stratigent attended the Adobe Summit last week.  As always, the show was really well put together.  They spare no expense for the attendees...great content, great food, great drinks...you know the drill if you've ever attended the Summit.  I wanted to give you a recap of the highlights from my perspective:

Partner Day Read more »

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Bill Bruno, CEO

Going Back to Cali… Read more »

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Bill Bruno, CEO

 

I wanted to take a few moments to talk about Google’s decision to discontinue the sale of Urchin and frame up what that means for those of you currently using the software.  Read more »

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Bill Bruno, President

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Posted by: 

Bill Bruno, President

 

I wanted to take a moment to talk about the much anticipated and rumored launch of Google Analytics Premium that happened today.  I am very happy to announce that Stratigent is a reseller of the tool, and I hope that gives us the opportunity to work with many of you to build out your Premium implementations and provide support. Read more »

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Bill Bruno, President, Stratigent

I hope you are all enjoying summer and getting out of the office a bit. It's definitely refreshing to get some warm weather out here in Chicago. This month I wanted to cover the following:

How do you define an "Enterprise" or "Best in Class" analytics program? Read more »

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