bill's blog

2014: A Year in Review

I’m not one who typically looks in the rearview mirror when it comes to running a business; but given that this was our first full year after an acquisition, it felt like the right time to reflect on what ended up being a crazy, exciting year.     The Acquisition   The question I’ve been asked the most in 2014 was, “how are things, being a part of Ebiquity?”  It has been a productive year, and I will tell you that we are poised to drive some rea...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Google,all I want for Christmas is...

Well, I already have my two front teeth, and barring any unforeseen injury I plan on not needing new ones any time soon. I'm also not talking about SSL Search, despite the amount of uproar we've witnessed in the industry as a result.  Sure, it sucks to have the ability to collect information about your natural search keywords impacted when users are logged into their Google account, but it's not the end of the world. Ultimately, I think this argument around SSL Search is miss...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

A New Analytics Vendor Power Rankings

If you've been keeping up with our industry, you have probably seen the Forrester Wave: Web Analytics, Q2 2014 report.  I'm not going to get into some of the shocking results and flaws in the research, as you can see by their chart below – their empirical research leaves much to be desired. So in response, I want to have a little fun and introduce to you my own ranking system.    For those longstanding subscribers to my newsletter, you know that I have been a lifelong...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Where does Tealeaf fit in the organization?

With the recent acquisition of Tealeaf by IBM, I've had several clients and interested parties reach out to me to ask about Tealeaf and how they compare to analytics vendors.  There is a lot of mixed messages floating around out there about any potential overlap with Tealeaf and an analytics solution such as Adobe, Google Analytics, or Celebrus to name a few.  Tealeaf is the industry leader in Customer Experience Management (CEM).  I love their solution.  Their ability to re...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

New Beginning, Same Focus

I can't hold in my excitement about this update, so I'm going to lead with that and then get into the details.  Stratigent has been acquired by Ebiquity (www.ebiquity.com).  You can read more about their thoughts here: http://ebiquityopinion.com/?p=18487 I've had the pleasure of working for Stratigent for about 8.5 of the 11+ years the company has been in existence.  Josh and Julie started the company back in 2002, and I started as their first employee at the beginning of 20...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Going Back to Cali…

Going Back to Cali… LL Cool J was onto something with this song, and it is top of mind for me as I think about Stratigent’s presence at this year’s Data Driven Business Week (DDBW) in SF.  We had the opportunity to show up in force and show people what Stratigent has been up to lately, especially given that we celebrate our 10 year anniversary (!!) this year.  DDBW includes shows such as eMetrics, Conversion Conference (ConvCon), and Predictive Analytics.  I wanted to provi...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

The launch of Google Analytics Premium

I wanted to take a moment to talk about the much anticipated and rumored launch of Google Analytics Premium that happened today.  I am very happy to announce that Stratigent is a reseller of the tool, and I hope that gives us the opportunity to work with many of you to build out your Premium implementations and provide support. However, I don’t want to focus this blog post on the features and functionality, as I’m sure you’ve seen that there are literally hundreds of postings abou...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

What Urchin's Discontinuation Means for You

I wanted to take a few moments to talk about Google’s decision to discontinue the sale of Urchin and frame up what that means for those of you currently using the software.  Let’s start with the facts.  Urchin will no longer be available for partners to resell as of March 28, 2012. So, your option right now is to continue using the version of Urchin you have, upgrade to the newest version to be completely up to date, or simply look at other options. While Urchin will no...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Educational Resources - As Promised

I hope that you’ve been able to make it out to an OMS near you. I’ve had the pleasure of presenting in MN and ATL, and the crowds have been awesome! As part of my presentation, “Inside the Mind of an Analyst,” I promised to deliver a list of resources that you could use to educate yourself on Web Analytics. So, as promised, here is a list. I’d love for you to comment and add in other resources that I don’t have listed, and please contact me directly if you have any question...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

My Data Doesn’t Match!

As you track your web initiatives, think about how much time you spend reconciling or explaining the differences between the numbers contained within your web analytics platform and other data sources (i.e. paid search, offline data, etc.) in a given week. Extending that across an entire year, my guess is that you spend a large percentage of your time going to bat for the validity of your data. All of the data you are collecting exists for one reason: to provide you with the insights neede...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Pages

Contact Us Now