Erin Cooper
Over the last several years, I have had the opportunity to work with a variety of Stratigent clients on their analytics strategy, and there is nothing more exciting and fulfilling than helping an organization map out their path to analytics greatness....
Unless you’ve been hidden away for the last month or so, you’ve no doubt heard about Adobe’s exciting announcement with regard to the introduction and launch of SiteCatalyst version 15. I attended the Adobe Omniture Summit in March, and the various...
Putting processes into place is essential to the ongoing success of any analytics program. Most organizations can generate some isolated successes without the use of processes, and when you’re starting out, it is important to get some of those “quick wins...
One of the most common pain points that I run across when dealing with strategy for organizations of any size is a lack of education amongst web analytics users. A lack of education in an organization can cause a great deal of pain and frustration, and can pose...
