Kevin Wysocki
2011 has been quite a year for advancements in the web analytics space. Adobe released a new version of SiteCatalyst with advanced segmentation, Webtrends dived deeper into social analytics, Google announced an enterprise version of GA,...
For any organization trying to understand the effectiveness of their marketing initiatives, one of biggest challenges they face is having the ability to segment campaign data, making it relevant to each level in the organization. This includes high level information...
After working with dozens of clients across virtually all sectors, two of the biggest pain points I hear are (1.) how to calculate the impact each online channel has on the other, and if they have extra budget, (2.) what channel should they invest in to give them the...
