Patricia Kendall
I have several clients that I have been working with for a few years so I have seen how their analytics programs have evolved. I decided that it would be an admirable idea to initiate some consultation with them about where they want to be in 2012...
I work with a number of clients who are very focused on Mobile this year. When I say focused it is more like they know they should be focused but they are not exactly sure what to do. This bewilderment is driven by the huge amount of media and research claiming how...
In my role as a Sr. Consultant at Straigent, I am often asked to lead sessions designed to get consensus on business objectives and key performance indicators. These sessions are typically critical pieces of an overall KPI development project and I need stakeholders to...
I spend a lot of time helping clients figure out what to measure and helping them define solid KPI’s but once those KPI’s are deployed organizations often struggle with what the next steps are and, for example, what to do if the KPI’s are indicating a...
Feedback - when executed correctly - can improve results and strengthen organizations.
I have recently been thinking a lot about how analytics and the concept of feedback are related. After all, providing analysis is really a form of feedback - when it is...
