Tiffany Zimmerman
A growing number of people are trading items and favors between each other. With advancements in digital technology the web has made it possible to find an object or service they need, when they want it, and where they want it. Rather than finding these products and...
I have to admit upfront that I know little to nothing about football, which is a good thing presently, proving that the following is truly unbiased opinion. It is my goal to see if the power of free analytics tools and social analytics can predict who...
It's not just best practices, it’s next practices. Online Marketing is all about information and people. Making connections that solve marketing problems and filtering out the noise in today’s environment of social and technological innovation can be...
In the game Rock Paper Scissors, two opponents randomly toss out hand gestures, and each one wins, loses or draws with equal probability. It's supposed to be a game of pure luck, not skill — and indeed, if humans were able to be perfectly...
One of the real hot topics right now is customer engagement- and it's a nice notion that the customer wants to be as informed as possible but it's not necessarily true.
In the old days we couldn't accurately get information...
KPI’s (Key Performance Indicators) for online media marketing are used to measure the web successes of brands. Some KPI examples for Facebook marketing include: comments, “Likes” to photos/posts, clicks on ads, and many more. Tracking these indicators...
Are social media and content marketing the glue that brings multi channel marketing together? Is it finally the year for mobile? Will companies focus on a more holistic online marketing approach?
I believe that 2012 will be somewhat less about talk and more...
