Conversion Conference 2016: Are You The Brat, The Square, or The Sheep?

We are surrounded by conversion on a daily basis; buy this product, try this service, cheer for this team, move to this neighborhood, eat at this restaurant, stay at this hotel… and the list goes on. It was definitely the hot topic of conversation over at Conversion Conference this year – for obvious reasons. However, despite the fact that we are inundated with all this conversion talk, my three takeaways from Conversion Conference are quite basic and perhaps even remedial, but nonetheless i...
By Steve Ropers
About the Author:

Steve Ropers is a Solutions Consultant at Stratigent 

Information Security and You: A Relationship Based on Trust

Data security is becoming increasingly important as consumers continue to transition their lives online. From banking to buying, online security is vital for the success of a company. While 91% of brands have adopted some sort of risk-based cyber security framework, incidents from stolen identities to data breaches across organizations, obviously still occur.  The success of any organization greatly depends on the sense of trust your customers feel. To obtain that trust in a technologica...
By Dustin Wallace
About the Author:

Dustin Wallace is a Consultant at Stratigent

ANA Financial Conference 2016: Can Trust Be Restored?

  Whether it’s trust between marketers and their agencies, agencies and media owners, or marketing teams and their procurement counterparts, trust is clearly on everyone’s minds.  As a first-timer to the annual ANA Financial Conference, I was struck by how often the word “trust” was uttered.  The reasons became clear over the course of the 3-day confab where marketing, media, technology, and finance gurus gathered to network. The conference was certainly a rollercoaster...
By Margaret Lewis
About the Author:

Margaret Lewis is Managing Director - Media Value North America at Ebiquity, PLC

Modern Day TMS: Is it Dead?

  In the marketing landscape of today, we are closer than ever to a frictionless online marketing infrastructure powered by data. Use the tools you want, mix and match marketing clouds, make your own clouds, effortlessly trial and experiment with new vendors, eliminate underperformers with a click, learn new things and make rapid improvements. The floodgates of innovation are already open in online marketing. One need only look at the sheer number of tools and technologies out there....
By David 'DJ' Johnson
About the Author:

David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

U.S. Advertising: Best of Mother’s Day 2016

Last Sunday marked Mother’s Day in the United States, a holiday celebrated around the world between March and May. While Mother’s Day has taken many forms over the years, the current incarnation of this holiday is centered on honoring mothers for all they do, producing a huge opportunity for marketers and advertisers to tickle the heartstrings of the most powerful U.S. consumers – women. [1]    According to the National Retail Federation, total Mother’s Day spending...
By Luke Sword
About the Author:

Luke Sword is an Advertising Analyst at Ebiquity, plc

A Brave New World: Why You Need to Use Automated TMS Deployment Testing

You did it! You moved your company away from the old way of managing vendor tags and launched a shiny new Tag Management System (TMS). By all accounts, you are the IT department hero of the day -- rapidly creating data layer elements, crafting load rules, and manipulating data before it reaches your analytics tools. You are the master of your web application vendor tag domain.   Don’t get too excited, though. There may be trouble in paradise.    Let’s say on...
By Derek Basch
About the Author:

Derek Basch is an Analytics Developer at Stratigent

The Customer Experience Debate: SaaS vs. On-Premise

Behind every great company, lies the great customer experience debate: Software as a Service (Saas) or an on-premise solution?    A little background: historically speaking, one of the biggest barriers to the adoption of a full Customer Experience Management (CEM) solution has been the lack of options. Previously, the only choice has been to install the software on-premise behind the firewall, and utilize a network TAP or SPAN port. Therefore, in order to provide 100% journe...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

U.S. Advertising: Earth Day CSR Recap

This week marked the 46th annual Earth Day celebration, one the largest environmental movements of the past century. In addition to raising awareness in 141 countries, Earth Day also creates a platform of sustainability for brands looking to make a difference and stand out from the competition. For many organizations, promoting corporate social responsibility (CSR) initiatives can create a huge impact.    According to a Global CSR Study conducted by Ebiquity and Cone Communi...
By Luke Sword
About the Author:

Luke Sword is an Advertising Analyst at Ebiquity, plc

A View on Viewability: Tips to Increase Media Performance

As viewability has become one of the newest transactional metrics in the industry, the IAB recently released a Viewability Primer for Publishers to help the collective understand how to manage their sites, content and inventory to improve metrics. While the primer was crafted with publishers in mind, several of the concepts can be applied by agencies and advertisers to improve a campaign’s overall viewability performance. Pre-Work is Necessary Before Purchasing Placements While this may seem...
By Laurie Shinbaum
About the Author:

Laurie Shinbaum is Digital Account Manager at Ebiquity, plc

An Ever-Evolving Consumer Experience: AdAge Digital Conference 2016

  Over the course of the past year, primary conversation around digital media has focused less on how the space can be used in innovative ways to reach consumers, and more so around the issues that exist when using the space. The 10th anniversary of Ad Age’s annual Digital Conference continued this trend by highlighting such concerns early, but segued into a forum discussing the consumer experience evolution and how brands can create better storytelling in order to connect with con...
By Media Value Digital Team
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Written by the Media Value Digital Team at Ebiquity,plc

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