Past, Present, and Future: What I’m Looking Forward to at eTail West

I'm not just excited about attending eTail West this year because of the idyllic and warm setting of Palm Desert (I’m typing this as I look out on another snow storm - as they say in Star Wars, my tauntaun will probably freeze before the first marker); I'm also really excited to watch retailers connect and share stories and advice.    eTail West traces its beginnings back to 1999, about the same time I started working in digital marketing. For many, eCommerce has always re...
By David 'DJ' Johnson
About the Author:

David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

The New Normal: Shifting Your Data Analysis From Hype to Value

Back in the day, data analysis was nothing more than looking at spreadsheets and guessing what the numbers meant. But with increased competition, unlimited options, and an ever-changing marketplace, a higher priority on how we analyze data is needed, particularly in regards to value. The industry has shown this growing need with more than 75 percent [1] of companies investing or planning to invest in big data over the next two years -- a steep difference from the days of toiling over Excel sh...
By Autumn Rogers
About the Author:

Autumn Rogers is an Analyst at Stratigent

Want to Improve Conversion Rates? Delve Into the World of A/B Testing

In today’s eCommerce-driven world, everyone is searching for a quick and simple conversion rate fix. It makes sense -- across industries, the average landing page conversion rate typically falls between 2-5% [1]. That’s it. How can we do better?    For analytics professionals, Conversion Rate Optimization (CRO) is an ever-growing part of the discussion. Figuring out cheap and efficient ways to continuously increase conversion is crucial, particularly given the...
By Robby Trosan
About the Author:

Robby Trosan is a Business Analyst at Stratigent 

The Hidden Benefits of TeaLeaf: Passive Capture Application Edition

Why do users come to your site? Why do they chose to interact with some elements rather than others – and what makes them convert?    For many organizations, the answers to these questions can shape an overall customer experience strategy, which is important given that 89% of companies expect to compete mostly on the basis of customer experience, versus 36% six years ago. That’s where IBM Tealeaf comes in.    IBM Tealeaf provides optimal in-depth analys...
By Akshay Ahluwalia
About the Author:

Akshay Ahluwalia is an Analyst at Stratigent.

How Data Integration Makes This Data-Centric World Go Round

Data integration has experienced an extraordinary growth over the last decade. A recent IDC report indicated that the big data technology and services market will grow 26.4% to $41.5 billion through 2018 -- about six times the growth rate of the overall information technology market.    These numbers make sense. In today's business climate, data has become the single most valuable asset for many companies. For a firm to remain competitive and satisfy growing demands of custo...
By Mohit Jain
About the Author:

Mohit Jain is an Analyst at Stratigent 

To Personalization and Beyond! The Evolution of Optimization

Once upon a time, ownership of data was not a concern for most companies -- getting your hands on any data was all that mattered. However, the landscape of optimization has changed immensely over the last few years. Gone are the days of developing consumer channels built on rigid data sets that hold limited value to your company. Now we are entering into a new era with more available data, which comes with a more focused lens on whom and what to target.    Today, non-ownersh...
By Kyle Westgate
About the Author:

Kyle Westgate is Manager, PMO at Stratigent.

Why Your Internal Campaign Strategy May Be Holding You Back (And How to Fix It)

No brainer question of the week: If you could maintain your existing budget, yet achieve a 40% higher customer conversion rate, would you do it? While the answer is probably yes, your internal campaign strategy may be holding you back.    A little backstory for you: In one of my prior roles, I watched my agency peers spend three months and unknown hours devising a strategy for tracking internal campaigns. The resulting strategy was overly complicated and had huge potent...
By Scott Friedman
About the Author:

Scott Friedman is a Manager of Client Services at Stratigent.

How Customer Experience Session Replay Saved One Company Millions

Here’s a conundrum for you: How do you figure the exact reason why a customer is struggling with your website? How do you improve conversions, while at the same defining where customers are running into problems? And, how can you do all of this with the idea that if you don’t, millions of dollars may be on the line?    Enter digital customer experience. Digital customer experience is a target rich environment, one where even the most customer-centric companies can find a...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

Dance, Metrics, Dance! The New Powers of Google Analytics

As of a recent update, Google Analytics reminds me of the tool.  What tool?  The tool with the power.  What power? The power of calculated metrics, of course (what did you think I’d say, voodoo?). Combined with dimension widening, Google Analytics has really rounded out its capabilities, now even more able to solve any labyrinthine problems you may encounter.   Here’s what’s new -- and yes, prepare yourself for more 80s movie references.   Y...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Consultant at Stratigent.

How to Exclude Bot Traffic in Google Analytics

Bot traffic can severely impact your reporting data, leading to false assumptions, hampering your site performance, and even increasing site maintenance costs. While you may believe bot traffic does not impact your site, recent reports suggest that 59 percent of all site visits may be associated with bots. With this in mind, it’s important to understand how to spot bot traffic in order to accurately report your data.    This post outlines some best practices to detect...
By Akshay Ahluwalia
About the Author:

Akshay Ahluwalia is an Analyst at Stratigent.

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