The Art Behind the Science: Understanding Data Modeling Fundamentals

Data is a ubiquitous facet of today’s business landscape. It flows from digital assets, to physical purchase data, to a host of other company-specific sources. But, what is the most effective way to glean actionable insights from this abundance of data? I have two words for you: data modeling.  Data modeling – also known as econometric data modeling – sounds scary at first, but it doesn’t have to be. In the context of the business decision-making process, data modeling attempts t...
By Casey Judson
About the Author:

Casey Judson is an Analyst, Team Lead at Stratigent

Brand Lag in Media: Gotta Catch ‘Em All

It creeps up on you when you least expect it. It makes you put your plans on hold. It’s the ultimate “time suck”, sometimes holding a strange power over you that you may not even realize. This may sound like Pokémon, but it’s actually something far greater. It’s about the organizational phenomena known as Brand Lag – and if you’re a marketer or advertiser, we’re certain you’ve experienced it more than once.  So, what is a brand lag? Essentially, you approach a new stra...
By Geoff Greenblatt
About the Author:

Geoff Greenblatt is Head of Digital at Ebiquity, plc

ANA, Ebiquity & FirmDecisions Issue Guidelines For Achieving Media Transparency

NEW YORK (July 18, 2016) — Marketers should require media agencies to be fully transparent to elevate trust and restore confidence in the client/agency partnership, according to a wide-ranging set of recommendations released today by the ANA (Association of National Advertisers) and Ebiquity/FirmDecisions. These recommendations follow the ANA’s publication of its investigation into media transparency, conducted by K2 Intelligence, which found that non-transparent practices may be pervasiv...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Native Mobile Analytics 101: The Good, the Bad, and the What You Need to Have

Nothing is hotter than mobile right now. 72% of Americans have some sort of mobile device. [1] 62% of digital media time is spent on smartphones and tablets. [2] Mobile apps have also driven most of the growth in digital media usage in the past two years. While these numbers all represent the unique opportunity of mobile and building mobile apps, they also present unique challenges when it comes to native mobile analytics, which refers to data gleaned from a standalone application on a part...
By Jordan Kanter
About the Author:

Jordan Kanter is an Analyst, Team Lead at Stratigent

Campaign Tracking in Adobe Analytics: A Beginner’s Guide to SAINT

The SiteCatalyst Attribute Importing and Naming Tool (SAINT) can be a remarkable resource in the right hands, particularly for campaign tracking. No matter your skill level, tracking can be complex business, especially when it comes to classifying inbound traffic correctly. With this tool, you have the ability to retroactively apply and edit metadata, adding considerable value to your analytics program without the complexity and level of effort required for tagging. As long as a unique key is ca...
By Luke Johnson
About the Author:

Luke Johnson is a Senior Analyst, Team Lead at Stratigent.

Differentiated Instruction: The Ultimate Analytics Training Framework

I often employ a distinct teaching framework called “differentiated instruction” when leading teams through analytics training. It sounds complex, but it really just means teaching in a way that enables students of all skill levels to learn. Since organizations often have teams with disparate skill levels, training can be a difficult when faced with meeting the needs of skilled and novice workers. Using a differentiated instruction as a training framework means tweaking your training methods...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

Google Performance Summit 2016: The Continued Strength and Vision of the Google Platform

In the multi-channel analytics industry, it’s funny how quickly perspectives and the concept of “incumbents” change. In 2009 clients and investors asked whether Google would take analytics seriously. No one was sure whether Google thought of analytics as a business or a hobby. Obviously, there were major implications for how seriously they took this venture. Omniture (now Adobe) and Webtrends, the incumbents, knew that no one wanted to find themselves between Google’s crosshairs. In...
By Maigari Jinkiri
About the Author:

Maigari Jinkiri is Chief Revenue Officer at Ebiquity, plc.

Is Your Legacy On the Line? Why Maintaining Legacy Data Layers is Absolutely Necessary

Designing, implementing, and maintaining a data layer is not for the faint of heart, especially the latter. As your analytics endeavors grow, your data layers may also grow into an unwieldly beast of a maze – track these users, store this data, change this location, deploy this design, etc. While your organization may constantly be putting plans into motion to expand, difficulties may arise with time as you add more to your already complicated data layer setup.  For example, let’s sa...
By Kevin Joh
About the Author:

Kevin Joh is an Analyst at Stratigent

The CX Struggle is Real: Five Types of Online Customer Struggle & How to Eliminate Them

As online channels continue to grow, many companies are challenged with the age old question: how can we create and maintain meaningful connections with online customers? After all, expectations have never been higher, with 76% of consumers viewing customer service as the true test of how much a company values them. [1] Oftentimes though, the online experience does not meet the needs of a customer, creating a situation analysts like to call the “customer struggle.” Though the custome...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

Conversion Conference 2016: Are You The Brat, The Square, or The Sheep?

We are surrounded by conversion on a daily basis; buy this product, try this service, cheer for this team, move to this neighborhood, eat at this restaurant, stay at this hotel… and the list goes on. It was definitely the hot topic of conversation over at Conversion Conference this year – for obvious reasons. However, despite the fact that we are inundated with all this conversion talk, my three takeaways from Conversion Conference are quite basic and perhaps even remedial, but nonetheless i...
By Steve Ropers
About the Author:

Steve Ropers is a Solutions Consultant at Stratigent 

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