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Partner Spotlight: Channeling Real-time Data into Powerful and Actionable Visualizations

Data visualization is an important function to a strategic marketing program – it is the vehicle that enables decision-makers to gather insights across marketing efforts. Advancements in technology, and the introduction of numerous new providers, have strengthened the capabilities for visualization through increased connectivity, automation, and innovative design. However, despite all the offerings available, the challenge of understanding what to do with the vast amount of data being processe...
By James Martin
About the Author:

James Martin is a Senior Consultant at Stratigent 

Marketing Minute | Focus on Analytics, Why CMOs are Spending More on Data

Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered straight to your inbox, subscribe to our Websight newsletter.    Learn more about our robust modeling platform and modeling and testing methodologies allowing to focus more on analysis and interpretation here.     Subscribe to our YouTube Channel  ...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Aligning Web Analytics and Digital Media Teams to Improve Marketing Results

As advanced analytics tools become more widely used and the need to create personalized, customer experiences increases, uniting the organizational gap between web analytics and digital media teams has become increasingly important. While it may not be widely apparent, web analytics and digital media teams are alike in many ways and often share closely related missions. Even so, effective web analytics and digital media alignment can be a challenge for any organization. Analytics teams are...
By Luke Johnson
About the Author:

Luke Johnson is a Senior Analyst, Team Lead at Stratigent.

B2H, The Human Side of B2B Marketing at the ANA Masters of B2B Marketing

Navigating the complex ecosystem of expanding martech, brand safety, privacy concerns, customer experience, and other advancements, marketers are increasingly pressured to achieve results while also providing inspiration and insights for their brands. This can be an extremely daunting task for business-side (B-to-B) marketers who deal with antiquated business archetypes, complex or niche products and services, and stakeholder mindsets that aren’t always geared toward innovation and change....
By Lauren Gelecke
About the Author:

Lauren Gelecke is Director of Marketing for Stratigent & Ebiquity-North America.

Marketing Minute | What's in a View? The Debate on Viewability Standards

Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered straight to your inbox, subscribe to our Websight newsletter.    In an ever-changing digital media ecosystem, marketers want to know, what’s being seen, by whom and where, what’s not working, why, and what they can do to improve the efficiency and effectiveness of their activity across all digita...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Marketing Minute | Bad Data Epidemic & What Causes It

Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered straight to your inbox, subscribe to our Websight newsletter.    Data - it remains the king of marketing buzzwords. We can’t talk about it enough, and it is often as scarce as it is endless. Learn how to maintain data governance here.     Subscribe to our YouTube Ch...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

What’s in a Dashboard? Personalizing for a CMO

Even with the proliferation of advanced marketing technology, dashboards are still the second most used resource by CMOs worldwide to support marketing measurement. For many businesses across the world, dashboards are an integral part of assessing a company’s performance by quickly distilling key performance indicators (KPIs) into actionable data. Leading service providers, such as Domo, Google Data Studio, Klipfolio, and Tableau, continue to advance the capabilities of data visualization t...
By Akshay Ahluwalia
About the Author:

Akshay Ahluwalia is an Analyst at Stratigent.

Marketing Minute | Customer Experience Metrics That Matter

Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered straight to your inbox, subscribe to our Websight newsletter.  When it comes to improving the customer experience across your channels, it’s important to be able to collect as much info as possible. While there is always low-hanging fruit within Customer Experience data, it's imperative that this dataset b...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Marketing Minute | Three Ways to Utilize Real-Time Audience Data Segmentation

Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered straight to your inbox, subscribe to our Websight newsletter.  When it comes to improving the customer experience across your channels, it’s important to be able to collect as much info as possible. While there is always low-hanging fruit within Customer Experience data, it's imperative that this dataset b...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Advanced MarTech: Eliminating Flicker within Single-Page Applications

Many digital marketing professionals and developers have turned to single-page applications (SPAs) over Multiple Page Applications (MPAs) that are heavily constructed in static HTML and server-side technologies. SPAs hold many advantages over MPAs; they provide a better user experience, web content is loaded faster and more efficiently, and richer, more advanced applications can be built. While SPAs are accessed via a web browser, similar to a more traditional website, they offer an experienc...
By Jeremy Banks
About the Author:

Jeremy Banks is the Quality Assurance Practice Lead at Stratigent.

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