A Look at Agility 2015 – Integration, Enhancement & Innovation

We have attended Ensighten’s Agility conference every year as a result of our unique history together with Ensighten originally being built inside of Stratigent. Ensighten set out in the hopes to fix a specific set of pains caused by the implementation of web analytics platforms and it is incredible to see the growth of the industry as manifested by the growth in attendance since the first Agility conference. This year’s event was no disappointment and the very large ballroom in the Palac...
By Maigari Jinkiri
About the Author:

Maigari Jinkiri is Vice President - Account Development at Stratigent.

How Multi-Channel Analytics helps IHG understand its Customers

  InterContinental Hotels Group is one of the world’s largest leisure businesses* managing 4,800 hotels and 710,000 guest rooms in nearly 100 countries. Over 350,000 people work across IHG’s hotels and corporate offices worldwide. Over the past four years, IHG has invested significantly in multi-channel digital analytics, turning what was a Cinderella discipline into the beating heart of the global business.           Based out of...
By Admin
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Posted by our team of rockstars.

Digital Velocity 2015 - A Few of Our Favorite Things

We were excited to be attending Tealium’s user conference, Digital Velocity, again this year. We were even more stoked to be presenting at the conference to help lead others toward better data ownership. For those of you who couldn’t be there, I want to share my favorite parts of the conference with a few key takeaways.    So what do San Diego, the Hard Rock Hotel, and candied bacon have in common? The Digital Velocity conference, it would seem! If you were following on...
By David Dobes
About the Author:

David Dobes is a Solutions Consultant, North America at Stratigent.

Integrating a Strategic Data Layer into Multi-Channel Funnels

As a company moves into the multi-channel realm, they need a structured approach to expansion which allows for the evolution, merging and integration of the new data and technologies. This will ensure that as the data layer evolves, the multi-channel funnels move right along with it. This strategic, structured plan will also need some sort of data governance to periodically ensure that the data layer is delivering accurate data. Sound time-consuming, costly and difficult? It doesn’t have to...
By Kyle Westgate
About the Author:

Kyle Westgate is a Senior Consultant, Team Lead at Stratigent.

Optimizing your Tealeaf Data Pipeline

One of the biggest strengths of the Tealeaf Customer Experience platform is the vast amount of data it is able to capture and analyze. However, that very same torrential flow of data through Tealeaf can also pose a challenge. What do you do when your Tealeaf servers no longer seem capable of processing a day’s worth of web session traffic in real time?     The beauty of Tealeaf is the near real-time availability of the session replay and reporting data. At first, it might se...
By Chris Tomkinson
About the Author:

Chris Tomkinsons is a Tealeaf Consultant at Stratigent.

How to Ace Client Engagement Storytelling

In any fast-paced office environment, the need to be swift when identifying issues and then solving them often results in overly brief communication to clients (especially those of us with developer backgrounds). However, this lack of elaboration can often have the opposite effect when it comes to client engagement. Giving your client the full story behind their analytics implementations, big or small, is an all-too-commonly overlooked practice. The “full story,” including the background...
By Admin
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Posted by our team of rockstars.

Uncover the Hidden Riches from Your Data with the Google Cohort Analysis Report

  Buried within your data are treasures waiting to be revealed. One way to uncover these insightful bits of information, aka ‘gems,’ from your data is by effectively and strategically utilizing cohorts and cohort analysis (aka ‘your treasure map’) within Google Analytics. These tokens of insight can help in addressing business questions, but many still don’t effectively understand how cohort analysis works and what information it provides. In this post, I am going to outlin...
By Yang Zhang
About the Author:

Yang Zhang is a Senior Analyst at Stratigent.

Introducing Publisher-Listener API

  Innovation is a major part of Stratigent’s DNA, which means we focus heavily on continuous improvement.  In this industry, it’s imperative that you have a partner dedicated to continuously looking for ways to improve the life of a marketer. Many consulting firms rely on static frameworks and models to drive costumer engagements. The “hard” work put in on the front end looks pretty in brochures and in presentations but that’s where the effort stops and this leads to ...
By Maigari Jinkiri
About the Author:

Maigari Jinkiri is Vice President - Account Development at Stratigent.

What’s New (And Even More Exciting) in ECMAScript Version 6 - Part 2

  Wouldn’t it be nice if Javascript could become a bit more comprehensive and cleaner with shortcuts, keywords and improved readability? Well it looks like with the help of ECMA Script Version 6, that will be possible. ECMA Script is the scripting language used for client-side scripting on the web, in the form of a well-known implementation, Javascript. Although currently functional and useful, it has many new features and concepts to get excited about.    Take a...
By Whit Waldo
About the Author:

Whit Waldo is an Analyst at Stratigent.

A Crawl, Walk, Run Approach to Data Integration

In today's multichannel world, there are few things more exciting (and daunting) than integrating visitor data across all of your customer touch points. While you might be tempted to pull everything in all at once so you’ll have it, ‘just in case’—be mindful that this is, in fact, a very counterproductive and flawed approach to data collection. That ‘just-in-case’ data will quickly turn into an obnoxious overload of data and cause major downfalls.   In attempting to p...
By Erin Cropper
About the Author:

Erin Cropper is the Director of Client Services at Stratigent.

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