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The Human Element of Bad Data, Internally or with Your Agency

In today’s data-driven world, having access to relevant and clean data is a powerful driver to success for brands worldwide. With the modern advancements in technology and data expertise, it may be surprising to know that bad data still plagues many of the world’s leading brands. Bad data is more than just an inconvenience though, it’s expensive. In 2016 alone, bad data cost leading brands over an estimated $3 trillion in the U.S. There are numerous causes of bad data and they range fro...
By Corey Galas
About the Author:

Corey Galas is a Team Lead, Data Management at Ebiquity.

CX Blog Series: Building Customer Loyalty in the New Year

As we begin to close in on the end of the year, improving the customer experience continues to be a major storyline for leading brands. With today’s consumers demanding a more seamless experience from brands across a wide variety of channels, it can be easy to overlook one of the most important contributors to an effective customer experience: building customer loyalty. Creating long term transactional, and even emotional, loyalty amongst customers is the bedrock of any successful customer...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

CX Blog Series: Provide a Deeper Mobile CX with This Tool

It is no secret that consumers are demanding more than ever from leading brands when it comes to delivering an outstanding customer experience. One specific area of emphasis has been the seamless integration of mobile experiences as part of the customer lifecycle, no longer are consumers satisfied with simple mobile experiences. With an estimated $1.05 trillion (yes, that is trillion with at T) in offline sales influenced by mobile interactions in 2016 and over $60 billion in mobile sales, im...
By Jim Glauner
About the Author:

Jim Glauner is a Senior Consultant, Team Lead at Stratigent.

CX Blog Series: Expert Event-driven Analysis Tips

With 72% of brands naming it their top priority to improve and 89% of customers saying they will abandon a brand after a poor customer experience, the topic of Customer Experience (CX) has been a hot one lately. Now more than ever, consumers are demanding that brands deliver an exceptional customer experience before, during, and after a transaction.  For most marketers, the technical side of customer experience can be confusing and overwhelming. However, with careful consideration of cur...
By Cameron Rau
About the Author:

Cameron Rau is a Customer Experience Consultant at Stratigent

Becoming Retail-ready for the Holiday Season: How Target is Improving Retail Customer Experience

This holiday shopping season promises to feature plenty of ‘firsts’ for the retail industry. During the 2017 season, for the first time ever, brands will see holiday shoppers spending more money shopping online than in physical, brick-and-mortar stores. Additionally, it is projected that these online holiday sales will grow to over $107 billion and top the $100 billion mark for the first time ever. If that wasn’t enough to convince you, it is also projected that over half of all retail web...
By Jennifer Gaag
About the Author:

Jennifer Gaag is an Analyst, Senior Account Manager for Ebiquity-North America's Advertising Intelligence group

Media Analysis: The Three Campaign Stages Your Brand Can’t Afford to Skip

With consumers expecting, and even demanding, increased engagement from leading brands, the challenge to achieve and show success has intensified. It can be an overwhelming task to track investments across media and marketing channels to identify the true value, consumer sentiment, and ROI of a campaign. While most marketers understand the value of post-campaign analysis, crucial steps in the process are missing when media analysis is left until the last stage.  Marketers today are expec...
By Christopher Martin & Judy Bromley
About the Author:

Christopher is a Senior Project Manager and Judy is a Research Director for Ebiquity - North America

Opticon17 and the Power of Experimentation

Against the force of fierce modern competition for the next customer and market share, companies need an edge. However, that edge will not be apparent, nor will it present itself plainly in a Harvard case study. To find your edge, a process of experimentation will be key to deciphering what works in your favor and what does not. Each company’s path will be different, shaped by industry, line of business, size, and geography. Yet, in general, any experimentation program starts with an experimen...
By Tim Walker
About the Author:

Tim Walker is Optimization Strategy Practice Lead at Stratigent

Digital Velocity, San Francisco – From Digital Transformation to Visitor Stitching

In the media and marketing industry, solutions, technology, and ideas evolve rapidly as brands embrace new advancements and test different approaches. There is no better environment for this type of shared learnings than at industry events. With a unique mix of attendees, conferences offer up the chance to have real conversations around the new & innovative ideas just breaking into the industry.  In reality, there are always those that attend just to get a day out of the office or to...
By David Dobes
About the Author:

David Dobes is a Solutions Consultant, North America at Stratigent.

Seven Critical Elements to Ensure a Successful Media Agency Review

One of the main stories of 2017 has been the increased focus on the brand-agency relationship. As brands look to increase transparency and agencies set out to provide the level of insight requested, it is a focus that will likely continue into the new year. This new focus means that advertisers are held to a higher level of accountability, so they need to be confident that their media agency partners can deliver on their promises; whether that’s strategic, financial, service-related, or a c...
By Emily Tuczinski
About the Author:

Emily Tuczinski is an Account Development Manager for Ebiquity - North America

Old Dogs CAN Learn New Tricks: How the Pet Care Industry is Evolving Consumer Engagement

While many brands have been focused on crossing over to online from traditional brick and mortar, Amazon surprised many industry experts by recently doing the complete opposite. The recent re-branding of the now Amazon-owned Whole Foods has reinvigorated the conversation about brands crossing between the online and brick and mortar retail space. While the new crossover is proving to be beneficial to consumers with immediate price cuts and membership benefits to Prime users, it also allows Ama...
By Luke Sword
About the Author:

Luke Sword is an Advertising Analyst at Ebiquity, plc

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