Campaign Tracking in Adobe Analytics: A Beginner’s Guide to SAINT

The SiteCatalyst Attribute Importing and Naming Tool (SAINT) can be a remarkable resource in the right hands, particularly for campaign tracking. No matter your skill level, tracking can be complex business, especially when it comes to classifying inbound traffic correctly. With this tool, you have the ability to retroactively apply and edit metadata, adding considerable value to your analytics program without the complexity and level of effort required for tagging. As long as a unique key is ca...
By Luke Johnson
About the Author:

Luke Johnson is a Senior Analyst, Team Lead at Stratigent.

Differentiated Instruction: The Ultimate Analytics Training Framework

I often employ a distinct teaching framework called “differentiated instruction” when leading teams through analytics training. It sounds complex, but it really just means teaching in a way that enables students of all skill levels to learn. Since organizations often have teams with disparate skill levels, training can be a difficult when faced with meeting the needs of skilled and novice workers. Using a differentiated instruction as a training framework means tweaking your training methods...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

Google Performance Summit 2016: The Continued Strength and Vision of the Google Platform

In the multi-channel analytics industry, it’s funny how quickly perspectives and the concept of “incumbents” change. In 2009 clients and investors asked whether Google would take analytics seriously. No one was sure whether Google thought of analytics as a business or a hobby. Obviously, there were major implications for how seriously they took this venture. Omniture (now Adobe) and Webtrends, the incumbents, knew that no one wanted to find themselves between Google’s crosshairs. In...
By Maigari Jinkiri
About the Author:

Maigari Jinkiri is Chief Revenue Officer at Ebiquity, plc.

Is Your Legacy On the Line? Why Maintaining Legacy Data Layers is Absolutely Necessary

Designing, implementing, and maintaining a data layer is not for the faint of heart, especially the latter. As your analytics endeavors grow, your data layers may also grow into an unwieldly beast of a maze – track these users, store this data, change this location, deploy this design, etc. While your organization may constantly be putting plans into motion to expand, difficulties may arise with time as you add more to your already complicated data layer setup.  For example, let’s sa...
By Kevin Joh
About the Author:

Kevin Joh is an Analyst at Stratigent

The CX Struggle is Real: Five Types of Online Customer Struggle & How to Eliminate Them

As online channels continue to grow, many companies are challenged with the age old question: how can we create and maintain meaningful connections with online customers? After all, expectations have never been higher, with 76% of consumers viewing customer service as the true test of how much a company values them. [1] Oftentimes though, the online experience does not meet the needs of a customer, creating a situation analysts like to call the “customer struggle.” Though the custome...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

Conversion Conference 2016: Are You The Brat, The Square, or The Sheep?

We are surrounded by conversion on a daily basis; buy this product, try this service, cheer for this team, move to this neighborhood, eat at this restaurant, stay at this hotel… and the list goes on. It was definitely the hot topic of conversation over at Conversion Conference this year – for obvious reasons. However, despite the fact that we are inundated with all this conversion talk, my three takeaways from Conversion Conference are quite basic and perhaps even remedial, but nonetheless i...
By Steve Ropers
About the Author:

Steve Ropers is a Solutions Consultant at Stratigent 

Information Security and You: A Relationship Based on Trust

Data security is becoming increasingly important as consumers continue to transition their lives online. From banking to buying, online security is vital for the success of a company. While 91% of brands have adopted some sort of risk-based cyber security framework, incidents from stolen identities to data breaches across organizations, obviously still occur.  The success of any organization greatly depends on the sense of trust your customers feel. To obtain that trust in a technologica...
By Dustin Wallace
About the Author:

Dustin Wallace is a Consultant at Stratigent

ANA Financial Conference 2016: Can Trust Be Restored?

  Whether it’s trust between marketers and their agencies, agencies and media owners, or marketing teams and their procurement counterparts, trust is clearly on everyone’s minds.  As a first-timer to the annual ANA Financial Conference, I was struck by how often the word “trust” was uttered.  The reasons became clear over the course of the 3-day confab where marketing, media, technology, and finance gurus gathered to network. The conference was certainly a rollercoaster...
By Margaret Lewis
About the Author:

Margaret Lewis is Managing Director - Media Value North America at Ebiquity, PLC

Modern Day TMS: Is it Dead?

  In the marketing landscape of today, we are closer than ever to a frictionless online marketing infrastructure powered by data. Use the tools you want, mix and match marketing clouds, make your own clouds, effortlessly trial and experiment with new vendors, eliminate underperformers with a click, learn new things and make rapid improvements. The floodgates of innovation are already open in online marketing. One need only look at the sheer number of tools and technologies out there....
By David 'DJ' Johnson
About the Author:

David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

U.S. Advertising: Best of Mother’s Day 2016

Last Sunday marked Mother’s Day in the United States, a holiday celebrated around the world between March and May. While Mother’s Day has taken many forms over the years, the current incarnation of this holiday is centered on honoring mothers for all they do, producing a huge opportunity for marketers and advertisers to tickle the heartstrings of the most powerful U.S. consumers – women. [1]    According to the National Retail Federation, total Mother’s Day spending...
By Luke Sword
About the Author:

Luke Sword is an Advertising Analyst at Ebiquity, plc

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