At the annual Association of National Advertisers Media Conference in Orlando, marketers, agencies and tech companies alike came together to share their experiences, best practices, and roadblocks they currently face. Amongst the many purposes of the week, the overarching goal of 2018 is clearly the collective effort to move the industry forward and regain the trust lost by many advertisers.
During the conference, the tone was driven by two primary factors:
For topic number two, there were discussions around both the successes and struggles that advertisers have experienced in their efforts to attain full transparency in their media investments. Generally, there was a great feeling of optimism amongst attendees. Many conversations we had, as well as those across speakers and panelists, were centered on sharing experiences and the actions taken to counter the lack of visibility of the media supply chain. It was exciting to see the recommendations and groundwork that the ANA prescribed through their Transparency Initiative adopted and put into action. There may be a lot of work left to do, but many advertisers have started down the path towards transparency and it was evident at the ANA Media Conference this year.
Our Favorite Sessions of the Conference
While the entire conference was filled with great speakers and presentations, three sessions stood out as our favorite:
Aside from the thought-provoking sessions, the 2018 ANA Media Conference was also a terrific opportunity to network and establish new partnerships with up and coming tech companies. The conference continues to grow each year with industry personalities come together to preach and commiserate amongst your peers. As the nor’easter was approaching, many coming from NYC, Boston and Philly had to flee back home earlier while others were ‘forced’ to extend their stay in sunny Orlando.
Overall, the key takeaway from the conference was simply, take control! Advertisers and marketers alike have the ability and encouragement to disrupt the industry further by taking steps such as reinventing the traditional agency partnership or making better use of first-party data. The 2018 ANA Media Conference was yet another terrific event hosted by the ANA and it will be great to see how the main topics and discussions from this year evolve for the 2019 conference.