4 Promising Digital Analytics Resolutions for 2014

Happy New Year to all! It is the perfect time to jot down resolutions that will help you get your digital analytics program in great shape for the coming year. But instead of lofty and unreasonable goals, you should try to follow these 4 simple tips:

  1. Be deliberate, go slow. Don’t try to be a superhero and report everything to your stakeholders. If you are looking to enhance your dashboard set-up, vow to incorporate just one piece of new insight into each weekly or monthly edition.
  1. Don’t be late, automate! While it may be unavoidable for tagging issues to occur, you can reduce the gap between issue identification and resolution with smart practices. If you use a tag management solution, you can configure it to send you automatic email alerts for when key events occur, allowing you to act on unintended publishes as an example. Utilize features like Analytics Alerts in Google Analytics to monitor website traffic for significant swings in data.
  1. Simplify. Too much data on your site bogging your implementation down? It might be high time to organize them into a comprehensive data layer. This will simplify your tagging efforts, and reduce the “time to market.”
  1. Review your gear. Reevaluate the technologies you employ and determine if they still satisfy your evolving requirements. Talk to the vendors and let them reassure you that they not only are going to deliver on your objectives but are developing something special and cutting-edge in the drawing board.

If you stick to these resolutions this New Year, rest assured that you will be on your way to the best shape of your digital analytics life!  Do you have any other Digital Analytics Resolutions you would add to this list?



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