NEW YORK (July 18, 2016) — Marketers should require media agencies to be fully transparent to elevate trust and restore confidence in the client/agency partnership, according to a wide-ranging set of recommendations released today by the ANA (Association of National Advertisers) and Ebiquity/FirmDecisions.
These recommendations follow the ANA’s publication of its investigation into media transparency, conducted by K2 Intelligence, which found that non-transparent practices may be pervasive in the US media industry.
To read the full release, and to download the report and guidelines, click here.
Recent press coverage
07/18 – Wall Street Journal – Advertisers Should Reexamine Agency Relationships, ANA Says. Read article
07/18 – Financial Times – Advertising body calls for robust audits of media agencies. Read article