Facebook Page Analytics: Using and Integrating Data from Facebook Insights

With more than 140 million users in the US, Facebook has become a powerful marketing and communication platform. Unfortunately for marketers who want to understand the impact of their Facebook presence, Facebook is not easy to measure. Using Facebook Insights (the built-in analytics tool) is complicated by poor documentation, unclear definitions, inconsistent naming and frequent updates. However, savvy marketers are able to leverage Facebook Insights to extract useful insights and make actionable recommendations.

OMC Community Webinar Series.
Keeping up with Facebook Page Analytics
Date: Tuesday, June 14, 2011
Time: 9:00am -10:00am PDT
 * seats are limited

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