Help,I’m the ONLY Web Analyst in my company: Getting Started

When you saw the Web Analyst job posting it sounded cool, interesting, and intriguing. What the posting didn’t tell you was that to be a successful Web Analyst it would require a mild case of ADD. Some of the roles you will need to play are: strategist, project manager, marketer, salesman, statistician, analyst, graphic designer, developer, reporter, teacher, researcher, and the list goes on. On top of this, you will likely support anywhere from 2 – 20+ Departments within the company all having their own goals, priorities, and subject areas of expertise.

My first suggestion to you as a Web Analyst is actually not analytical all.  Deal with your emotions. Accept the fact that you will put a wrong number on a report and you won’t have all the answers. Find a way to cope, stay confident, and stay positive.  Your goal is to be successful, not perfect. Repeat this mantra to yourself as often as needed!

Now let’s really talk about how to get started.

  1. Understand expectations. What does your manager and company expect   of you? What’s most important to them? What’s not?
  2. Document the expectations. With the vast amount of data and people you support, you will need to reference this frequently so you stay focused on what’s most important.
  3. Understand why this position exists. Is it in reaction to something? Is it to prevent something?  Is it to ensure a certain outcome?  These answers will help you understand where to focus first.
  4.  Understand the priorities. What are the immediate needs vs. long term-vision?
  5. If everything is a priority. You choose where to start. How? By making your best guess based on: what’s costing the most money/resources and what seems to be the common recurring concern, issue, pain point.
  6. Understand what was done before you arrived. If you’re stepping into the shoes of a former Web Analyst find out what they were reporting on, how they delivered the dashboard, deadlines,  their audience, and if they are even still necessary. Tip: One of the best ways to find out if a dashboard is really needed is to stop running it and see if anyone notices. Yes, it’s risky but it will free you up to actually get something done.
  7. Make a list. List out everything you need to accomplish. This is the first step in developing a plan of action to meet the expectations you documented earlier.

There’s definitely much more to be done, but remember there’s only one of you. So the successful Lone Web Analyst, has to get used to breaking the work down into manageable pieces. You can do it!




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