Helpful Resources for Business Analysts


Every month, there are more and more resources available for web analytics professionals and those seeking to learn more about our industry. We've assembled a list of what we feel to be the most valuable resources on topics like: meaningful visualizations, dashboard layouts, KPI definition, Excel Tips and professional development resources which were mentioned and discussed during the Stratigent Workshop Series

Meaningful Visualizations:

Say it with charts complete Toolkit by Gene Zelazny 
Wall Street Journal Guide to Information Graphics by Dona M. Wong 
Boxes and Arrows  (visual and visible section)

Dashboard Layouts:

Information Dashboard Design: The Effective Visual Communication of Data by Stephen Few 
The Dashboard Spy
Dashboards by Example

KPI Definition:

The Big Book of Key Performance Indicators by Eric Peterson 
Web Analytics 2.0 by Avinash Kaushik 

Excel Tips:

Mr. Excel 
John Peltier’s Blog 
PHD Excel Tips (Pointy Haired Dilbert) 

Clear, Concise Messaging:

The Articulate Executive by Granville N. Toogood 
On Writing Well, The Classic Guide to Writing Nonfiction by William K. Zinsser 
Why Should the Boss Listen to You: The Seven Disciplines of the  Trusted Strategic Advisor by James E Lukaszewski 




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