We were thrilled to attend last week’s 2015 Media Tech Summit
in Las Vegas, a two-day event featuring 350 of the brightest minds in the industry. Some of the most innovative brands in media were in attendance, including Facebook, iHeartMedia, NBCUniversal, and Electronic Arts, among many more. The focus for this year’s event was Data Science -- turning information into action, new business models, platforms, and paths to alternative consumer experiences – and there were lots of insights reflecting this theme.
For instance, a key takeaway from the event centered on the rapidly changing media industry. In the words of Shelly Palmer, Managing Director of Landmark|ShellyPalmer, “Today is the slowest rate of change that you will ever experience, any day, for the rest of your life.” As big data continuously evolves, we are consequently moving toward a connected future that Adam Singolda of Taboola refers to as “a personalized and world of one.”
While big data
-- and turning that data into consumer action -- was a predominate theme throughout the two day summit, many speakers touched on the inevitable change that will take place in content. Linda Kaplan Thaler and Tim Rich of Publicis New York call this “Datativity”, which is essentially the love child of data science and creativity. As we move closer to a data driven world of one, the industry is quickly shifting away from a one-size-fits all message to more targeted, relevant, and personalized experience for each consumer.
Linda Yacarino of NBCUniversal summed up Media Tech Summit best: “Data is more powerful in the presence of great content.” This statement rings even truer as we look at the evolving media industry.
Thanks to Media Tech Summit and the speakers for a very insightful and memorable event!
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