There has been a lot of industry buzz surrounding the release of the free Google Tag Manager tool that consolidates your website tags with a single snippet of code and lets you manage everything from a web interface.
At Stratigent we have delivered vendor-neutral Tag Management implementations across multiple verticals such as banking, financial services, e-commerce, entertainment, government, healthcare, high technology, insurance, non-profits, publishing, and retail. The Tag Management partnerships that we have formed have allowed us to empower our clients to make better business decisions across multiple channels.
Kevin, a Sr. Consultant and team lead at Stratigent, has lead many of our TM projects. Here’s his take on the release of Google Tag Manager.
What does excite me is the pressure this puts on paid vendors to really ramp up their product offering to justify their ROI. This should help weed out some of the inferior vendors that never really should have been adopted due to insufficient technology and lack of a strong product roadmap.”
If you have any questions or comments for Kevin please leave them below.