I’ve taught the Stratigent Workshop Series for three years now and this was our biggest, greatest tour to date – eight cities, hundreds of fantastic attendees from dozens of very interesting companies. The workshop was a more interactive experience than we’ve ever seen as our partners got in on the fun by bringing their exercises, case studies and knowledge of their product from the inside.
It was truly a pleasure to meet everyone and learn a little bit more about the challenges that they face on a daily basis in moving the needle with their analytics programs – from resource issues to tag management questions, there was no shortage of discussion, and it was great to see our attendees spend the day learning with us and take home some food for thought to better their sphere of influence.
One of the unique things about this year’s workshop series was that we opted to take a more diverse approach to the content – rather than spending one day delving deeply into a single topic, we ran the gamut from technical implementation to utilization of data to optimization. We spent more time giving our attendees our most key insights into each of those spaces. By leveraging our experience in the industry, our goal for this workshop series was to effectively show the attendees how to build an successful analytics program from scratch and help them transform the way they leverage data to make decisions. Check out the agenda we covered here: SWSE AGENDA
My favorite topic from this year was something that we haven’t ever really touched on before – optimization and attribution modeling. I have been a student of optimization best practices since the beginning of my career at Stratigent, and my favorite projects always surround helping my clients build a culture of testing. It really is true that no one knows what your visitors want better than your visitors! By using a combination of optimization on your site and attribution modeling to select your marketing mix, you can really make a difference in the way that real people interact with your brand.
From my perspective, the toughest topic to cover is always technical implementation (and I’m not just saying that because I’m not an implementation consultant!). I’d like to give a special thanks to Kevin Wysocki, our Tag Management Practice Lead, who provided me with a really incredible set of use cases that ranged from simple to extremely complex based on his broad experience with some of our most sophisticated clients.
We always have great presentations from our partners, but this year, we really took it up a notch by asking them to present a case study or an exercise to participants. All of our partners did a great job talking about their areas of expertise. We would like to thank our partners:
Did you miss our workshop series this year?
Join our LinkedIn group for Workshop Alumni (and soon to be alumni) to get the first chance to register for next year’s workshop! Plus, the group is dedicated to supporting multi-channel analytics professional by providing an online community to share thoughts, ask questions and receive actionable answers.
Also – you’re in luck if you missed our workshop – this is your ONLY chance to win the goodies our workshop alums walked away with this year!
If you weren't at our SWSE14 Workshop, you missed out on the exclusive, fully-loaded Swag Bag. Bummer. Get creative and you could win it! Here’s how…
Simply create a caption for the photo of our Expert Panel at the SWSE14 workshop seen below and you could be chosen to win an exclusive SWSE14 Swag Bag for you and your friend…your co-worker…your grandma…whoever! This is your only chance to snag this valuable bag, including all of the materials and items given out only to our workshop attendees- plus more!
• SWSE14 WORKBOOK PACKED WITH INDUSTRY-PROVEN INSIGHTS AND STRATEGIC EXERCISES
• STRATIGENT GEAR
• A SPECIAL ‘TASTE OF CHICAGO’ TREAT
HOW TO PLAY:
1. CAPTION THIS!
2. FOLLOW @STRATIGENT ON TWITTER
3. TWEETS MUST INCLUDE
@STRATIGENT + #STRATEGYSWAG
HOW TO WIN:
The top 3 captions that are clever or makes us LOLZ will automatically win.
The 4th and 5th winners will be chosen by the public in an online poll to the death (ok, not really but there will be a poll).
Submissions will be accepted starting November 24, 2014 - December 19, 2014
Keep it clean and respectful, any caption which is deemed derogatory, libelous, or infringes the rights of another user or third party as determined by Sponsor in its sole discretion shall disqualify the entrant. Any entries of previous SWSE14 workshop attendees, vendor partners, or associates of competitor organizations to Stratigent, LLC are not eligible to win.
CONTEST FINE PRINT:
PRELIMINARY INFORMATION: No purchase necessary. A purchase will not improve your chances of winning. Void where prohibited. The STRATIGENT SWAG CAPTION CONTEST (“Contest”) will begin on Nov 24, 2014 at 7:00 AM CST and end on Dec 19, 2014 at 11:59 PM CST (“Contest Period”). All times in the Contest refer to Central Standard Time (“CST”). Contest is subject to all applicable federal, state and local laws.
ELIGIBILITY: Open only to permanent, legal United States (U.S.) residents who are physically residing in one (1) of the fifty (50) U.S. states, and who are eighteen (18) years of age or older as of the start of the Contest Period. Attendees of the SWSE14 Workshop Series whom were given a SWAG BAG are not eligible to enter or win the Contest.
Then, during the Contest Period, @stratigent will tweet a link to a photograph (“Photo”). Photo will also be available at ____ (“Website”). To enter, you will be required to tweet a statement of one hundred and forty (140) characters or less that includes: (1) a caption for Photo (“Statement”); (2) the hashtag “#StrategySwag and (3) the @reply “@stratigent” (collectively, “the "Entry").
Entries must be received before Dec 19, 2014 at 11:59 PM CST to be eligible for the Contest.
PRIZE: There will be five (5) prizes awarded to 5 Winners (“Prize”), consisting of the following: two (2) SWAG BAGS including a workbook with industry information and exercises, Stratigent merchandise, and a Chicago specific item.
Prize cannot be transferred by Winner or redeemed for cash and is valid only for the items detailed above, with no substitution of Prize by Winner. If Prize is unclaimed within a reasonable time after, it will be forfeited, and time permitting, an alternate Winner may be selected from the remaining eligible Entries at Sponsors’ sole discretion.
JUDGING: Judging will be determined by Stratigent et al. for top 3 and then opened up to public social audience via an online poll to determine remaining 2 winners. Caption will be judged based on originality, humor and relevance. By participating, entrants agree to be bound by the Official Rules and the decisions of the judges, which shall be final and binding in all respects. Odds of winning depend on the total number of eligible entries received. All prizes will be awarded. Limit one prize per person, family or household. Winners will be notified via twitter.
PUBLICITY: Except where prohibited, participation in the Giveaway constitutes the winner’s consent to the Sponsor’s use of winner’s name, likeness, voice, opinions, biographical information, and state of residence for promotional purposes in any media without further payment or consideration.
ADDITIONAL TERMS: Sponsors reserve the right to permanently disqualify from any promotion any person they believe has intentionally violated these Official Rules. Sponsors reserve the right to cancel, modify, or suspend the Contest or any element thereof (including, without limitation, these Official Rules) without notice in any manner and for any reason (including, without limitation, in the event of any unanticipated occurrence that is not fully addressed in these Official Rules). In the event of cancellation, modification, or suspension, Sponsors reserve the right to select Winners in a random drawing from among all eligible, non-suspect Entries received prior to the time of the event warranting such cancellation, modification, or suspension. Notice of such cancellation, modification, or suspension will be posted at Website. Sponsors may prohibit any entrant or potential entrant from participating in the Contest, if such entrant or potential entrant shows a disregard for these Official Rules; acts with an intent to annoy, abuse, threaten, or harass any other entrant, Sponsors, or Sponsors’ agents or representatives; or behaves in any other disruptive manner (as determined by Sponsors in their sole discretion).