On June 1st, Microsoft released Bing, the company’s next generation search engine and aspiring Google killer. Bing has gotten a lot of publicity lately and chances are, it may have referred a good piece of your website visitors already.
As a web analyst, you may be wondering what your Analytics vendor is doing to accommodate Bing and what steps you may need to take to update your search engine-related reports. I will try to answer those questions below.
If you are using a software-as-a-service (SaaS) solution, your vendor may have already updated (or will soon be updating) their solution to accommodate this new search engine into their reports. If not, you will most likely need to perform an update to your software.