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Google Analytics Workaround for E-commerce

  During the holidays, ecommerce takes center stage for many businesses as consumers turn to their digital devices for their gift-buying needs. In fact, this year’s Cyber Monday marked the single biggest online shopping day in history1. One of the best ways to ensure you’re gaining the insights from the bump of digital traffic is through Google Universal Analytics Enhanced Ecommerce.   Google Analytics Enhanced Ecommerce is implemented using a Data Layer through Google Tag...
By Scott Friedman
About the Author:

Scott Friedman is a Manager of Client Services at Stratigent.

Give the Gift of Great Holiday Campaign Measurement

Between dealing with an increased volume of shoppers, running campaigns, changing creative and applying specific promo codes, the life of an ecommerce website manager during the holiday season can be described as hectic, busy and often stressful.  At the end of all this, leadership will ask: “So, how did the campaign perform?”  Now, it might seem like “poorly” is the wrong answer, but there’s a worse option, “I don’t know.” So here are a few best practices to cons...
By James Martin
About the Author:

James Martin is a Business Consultant at Stratigent 

From Inside the Ring: Programmatic Punch Round 1: Transparency

The ad:tech conference is one of the leading industry events for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace. Ebiquity was honored to participate in the first day of the conference to speak on two key issues: transparency and programmatic.   The Drum Hall hosted Round 1 of the Programmatic Punch, which was held in...
By Geoff Greenblatt
About the Author:

Geoff Greenblatt is the Head of Digital for Ebiquity - North America. As the lead of the digital practice, Geoff advises global brands on developing successful strategies across their digital efforts, including cost, quality, search, viewability, and programmatic analysis. Ebiquity works with leading brands worldwide, including more than 80 of the top 100 advertisers globally.

ANA Masters of Marketing Recap - Community Engagement, Gender Equality, & Making a Difference

Attending conferences in the marketing and media industry can sometimes be a whirlwind of celebrity speakers, top-rate cuisine, and shaking hands until your wrist hurts. However, we find the most beneficial conferences are those with impactful content.  The ANA Masters of Marketing was three days of some of the best we’ve seen.   Our team decided to write a three part recap, built with three very different but very insightful perceptions from the conference.  ...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

3 Key Learnings from Ensighten’s AGILITY World Tour 2016

AGILITY  World Tour, hosted by one of our partners -  Ensighten, brings digital marketing experts together to share stories on optimizing the consumer experience and driving real ROI. We’ve been a long-time partner of Ensighten and were happy to attend and present at their recent Agility event in Chicago.   As a representative from our Advertising Intelligence practice, my goal in attending the conference was to take grasp of the current digital analytics landscape and l...
By Michael Reynolds
About the Author:

Michael Reynolds is Director, Advertising Intelligence at Ebiquity, plc

ANA Masters of Measurement Recap

The Association of National Advertisers holds several conferences over the year focused on issues marketers in the US face across the advertising industry. Recently, they held the ANA Masters of Measurement conference which honed in on measurement and the idea that better measurement can help marketers make better business decisions and, as a result, add billions of dollars to the bottom lines of the marketing ecosystem. Their conference maxim of “what gets measured is what gets done" bea...
By David Dobes
About the Author:

David Dobes is a Solutions Consultant, North America at Stratigent.

Making the Jump to IBM Bridge-to-Cloud

The savings to your business in both time and money when migrating to the cloud can be significant, but do you have all the information you need to make an informed decision?   One of the most common inquiries we get from clients is about the migration of their data to the cloud and if software-as-a-service (SaaS) is right for them. To fully understand which is the best for your company, we first need to get an understanding of the three layers of the cloud computing space — Softwar...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

How Cloud Computing can Elevate Analytics

  Big data analytics has been around for a while and its worth has widely been accepted. Yet, companies still struggle with maintaining their data, storing it, and then actually using it.  When large amounts of data are being processed at high speeds, companies need a solution to help leverage their data. One solution is cloud computing, which gives organizations the ability to consolidate data across all of their channels and sources at a grand scale.   So what exactly...
By Akshay Ahluwalia
About the Author:

Akshay Ahluwalia is an Analyst at Stratigent.

Olympic & Paralympic Advertising: A Look at Inclusion

The 2016 Rio Summer Olympics and Paralympics are finally upon us and the advertising world has taken notice. While the Super Bowl and FIFA World Cup prove to be an important time for advertisers, there is no other athletic event that draws more global attention than the Olympics. Case in point: NBCUniversal has already sold over $1 billion dollars in ad sales [1] in hopes to reach the approximately 3.6 billion people around the world expected to tune in to the live broadcasts [2]. With such wide...
By Luke Sword
About the Author:

Luke Sword is an Advertising Analyst at Ebiquity, plc

The Art Behind the Science: Understanding Data Modeling Fundamentals

Data is a ubiquitous facet of today’s business landscape. It flows from digital assets, to physical purchase data, to a host of other company-specific sources. But, what is the most effective way to glean actionable insights from this abundance of data? I have two words for you: data modeling.  Data modeling – also known as econometric data modeling – sounds scary at first, but it doesn’t have to be. In the context of the business decision-making process, data modeling attempts t...
By Casey Judson
About the Author:

Casey Judson is an Analyst, Team Lead at Stratigent

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