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Marketing Minute | Customer Experience Metrics That Matters

Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered straight to your inbox, subscribe to our Websight newsletter.  When it comes to improving the customer experience across your channels, it’s important to be able to collect as much info as possible. While there is always low-hanging fruit within Customer Experience data, it's imperative that this dataset b...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Marketing Minute | Three Ways to Utilize Real-Time Audience Data Segmentation

Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered straight to your inbox, subscribe to our Websight newsletter.  When it comes to improving the customer experience across your channels, it’s important to be able to collect as much info as possible. While there is always low-hanging fruit within Customer Experience data, it's imperative that this dataset b...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Advanced MarTech: Eliminating Flicker within Single-Page Applications

Many digital marketing professionals and developers have turned to single-page applications (SPAs) over Multiple Page Applications (MPAs) that are heavily constructed in static HTML and server-side technologies. SPAs hold many advantages over MPAs; they provide a better user experience, web content is loaded faster and more efficiently, and richer, more advanced applications can be built. While SPAs are accessed via a web browser, similar to a more traditional website, they offer an experienc...
By Jeremy Banks
About the Author:

Jeremy Banks is the Quality Assurance Practice Lead at Stratigent.

Marketing Minute | Four Things Your Analytics Strategy Might be Missing

Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered straight to your inbox, subscribe to our Websight newsletter.  We apply analytical techniques to attribute and forecast the impact of key marketing investments - whether in media, pricing, promotions, or otherwise - on business performance, and to optimize these investments in the future across traditional a...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Achieving a Complete View of Your Visitors with Cross-Domain Tracking

Cross-domain tracking, simply put, is the process of uniting sessions across multiple domains into a single view. As it has become increasingly common to see business employing multiple domains for things such as promotions, separate service offerings, ecommerce sites, or even blog content, tracking a single user across each of these domains has taken on an increased importance in the quest to provide a superior user experience. If your company employs multiple domain addresses you have no do...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Technical Consultant at Stratigent.

2018 ANA Advertising Financial Management Conference – 5 Key Takeaways

One of the advantages of attending industry events is the chance to stay atop of relevant topics while learning new topics, insights, and buzzwords from speakers and peers. This week, we were able to do just that as sponsors of the ANA Advertising Financial Management (ANA AFM) held in Hollywood, Florida. The ANA AFM Conference is the event that brings together top client-side marketing procurement and finance professionals with agency CFOs and other key industry stakeholders interested in ef...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Marketing Minute | 5 Takeaways from the ANA Advertising Financial Management Conference

Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered straight to your inbox, subscribe to our Websight newsletter.  The U.S. Association of National Advertisers (ANA) held its annual Advertising Financial Management Conference at the end of April in Florida. Read our full post-event recap blog here.     Subscribe to our YouTube Chan...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Google Analytics Data Retention & Privacy (GDPR) Announcement – What You Need to Know

Over the past year, Google Analytics has shared how they are preparing to meet the requirements of the General Data Protection Regulation (GDPR) that will be enforced starting on May 25th. More recently, Google Analytics sent out an email outlining their data retention settings, consent policy updates, and contract changes. If you have a Google Analytics account, it may have been affected by these changes because, while GDPR is a regulation of the European Union (EU), it’s extraterritorial...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Adobe Analytics User ID Migrations Are Underway – Here’s What You Need to Know

Customer experience is important for any business, and Adobe is simplifying the user experience by updating the way customers log into their Experience Cloud tools. This new login process will help streamline the login process across Adobe Analytics, Target, Audience Manager and Campaign, but it may also bring with it a few hidden challenges. Adobe is scheduling its customers to migrate their legacy user IDs to the Experience Cloud across four migration periods leading up to the September 18t...
By Jim Glauner
About the Author:

Jim Glauner is a Senior Consultant, Team Lead at Stratigent.

Marketing Minute | 3 Benefits from Procurement & Marketing Collaboration

Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered straight to your inbox, subscribe to our Websight newsletter.  With the emergence of new technologies such as programmatic, Artificial Intelligence, and blockchain applications, the world of digital advertising has never been more exciting for marketers and advertisers. Find out how to improve media tra...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

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