A View on Viewability: Tips to Increase Media Performance

As viewability has become one of the newest transactional metrics in the industry, the IAB recently released a Viewability Primer for Publishers to help the collective understand how to manage their sites, content and inventory to improve metrics. While the primer was crafted with publishers in mind, several of the concepts can be applied by agencies and advertisers to improve a campaign’s overall viewability performance. Pre-Work is Necessary Before Purchasing Placements While this may seem...
By Laurie Shinbaum
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Laurie Shinbaum is Digital Account Manager at Ebiquity, plc

An Ever-Evolving Consumer Experience: AdAge Digital Conference 2016

  Over the course of the past year, primary conversation around digital media has focused less on how the space can be used in innovative ways to reach consumers, and more so around the issues that exist when using the space. The 10th anniversary of Ad Age’s annual Digital Conference continued this trend by highlighting such concerns early, but segued into a forum discussing the consumer experience evolution and how brands can create better storytelling in order to connect with con...
By Media Value Digital Team
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Written by the Media Value Digital Team at Ebiquity,plc

Ebiquity Strengthens their Media Value Measurement Practice with New Leadership

In their continued commitment of innovation and leadership, Ebiquity, the leading, global independent marketing performance specialist, announces the appointment of Margaret Lewis as the Managing Director, Media Value Measurement – North America.    By leading Ebiquity’s Media Value Measurement teams, Margaret will drive the strategy for the division, which specializes in helping brands cultivate agency relationships, focus on accountability and measurement, and ultimate...
By Admin
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Posted by our team of rockstars.

The Monetate – SiteCatalyst Plugin: A Tool You Didn’t Know You Needed

A common challenge with international travel is the ability to speak the same language as the locals. If you have this ability, it can open the door to deeper connections, as well as a more memorable experience. If you do not have this ability, you may often find yourself playing a guessing game.   Several of our clients have found themselves in a comparable situation. When efforts were directed toward the launch of new digital personalization and optimization projects, some foun...
By Tim Walker
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Tim Walker is Optimization Strategy Practice Lead at Stratigent

The Shift from Traditional to Digital Video – Do the Metrics Measure Up?

As the use of digital video continues to increase across all devices, it is important to stay on top of this growing trend. Recently, I attended the IAB 2016 Q Digital Video Committee Meeting, which posed a great discussion on the state of digital video. After attending the meeting, I found myself thinking about the many discussions we have had with leading brands on the use of digital video. The conversation typically centers on the fact that most are starting to shift their advertising doll...
By Frank Polkowski
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Frank Polkowski is Senior Digital Account Manager at Ebiquity, plc

Adobe Summit Recap: My Hangover, Experience Business Tale

In the movie The Hangover, the plot is driven by the fact that Vegas has a way of taking control of an evening and keeping you out way later than you may have originally intended. After spending a week at Adobe Summit, I can relate with the characters and not just because I met Mike Tyson while out there. It was an adventure from start to finish, exactly as Adobe planned it; just on the edge of overwhelming but familiar at the same time.    The Evolution of the Wolf Pack...
By David 'DJ' Johnson
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David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

The Customer Journey, Brand Storytelling, and Other Things We’re Looking Forward to at AdAge Digital

Next week, the Ebiquity Digital Team will have the opportunity to attend AdAge Digital, a two-day conference that explores the changing world of digital marketing and media. While this is an incredibly exciting time in this mile-a-minute industry, “change” is the sort of understatement that can spell either huge opportunity or huge challenges for brands.   As advertisers, what we knew five years ago no longer holds true. According to multiple reports across the industry, digi...
By Media Value Digital Team
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Written by the Media Value Digital Team at Ebiquity,plc

Mr. Miyagi’s Path to Vendor Selection

Here’s a question I know you’ve asked yourself: what does Mr. Miyagi know about vendor selection?     The answer is simpler than you’d think. Mr. Miyagi – the wise mentor from the classic Karate Kid films -- was a fisherman and a martial artist. For all intents and purposes, this meant he knew about the complex nature of vendor selection, as well as how those vendors would satisfy his varying business requirements. In addition, he likely knew whether those vendors we...
By Adam McArdell
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Adam McArdell is a Senior Consultant at Stratigent.

A 360 Solution: Why Google’s New Suite is Code for Opportunity

Consumers are a needy bunch these days. They don’t just expect great products -- they expect the journey that leads to their purchase to be equally great. As marketers and analysts, it’s our job to make sure the customer journey is as smooth as possible, and thankfully, the new Google Analytics 360 Suite will help us lead consumers down the right path.    Big names in the industry already offer solutions designed to tackle all areas of the marketing challenge – from op...
By James Martin
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James Martin is a Business Consultant at Stratigent 

Paving the Way for Programmatic Media Buying: Adobe Summit Edition

It’s hard to believe that this week will mark my seventh time attending Adobe Summit, the largest digital marketing conference of its kind. In the past, I’ve had the opportunity to meet top brands, attend the legendary Adobe Bash, as well as learn the latest innovations in experience management, marketing analytics, and of course, personalization and optimization. This year, however, I’m looking forward to a vertical that’s becoming important for decision makers on every level: progra...
By Maigari Jinkiri
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Maigari Jinkiri is Chief Revenue Officer at Ebiquity, plc.

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