Opticon 2015: An A/B Testing Recap

  Being the Solutions Consultant for Stratigent I have had the privilege of attending many conferences. So, on the plane ride back from California last week I was trying to figure out how to recap the latest conference, Opticon 2015 by Optimizely. Since this was a conference focused on optimization, why not make the recap like an A/B test (of sorts)? Click on the button below to read the recap you are initially drawn to - I will post the results in the comments section next week!  ...
By David Dobes
About the Author:

David Dobes is a Solutions Consultant, North America at Stratigent.

Testing & Optimization: Ingredients for a Successful Site

Testing is an important ingredient in the recipe of a successful web site. If a site becomes stale or needs a burst of flavor to reach a wider audience with a more discerning palate, testing allows for making changes on the fly that can lead to a much larger impact.   However, with so many different aspects of your site you can test, a well-designed testing plan is needed to ensure you truly understand the ‘what’ and ‘how’ of the test results. To help you cook up a good p...
By Jeremy Banks
About the Author:

Jeremy Banks is Consulant, Team Lead at Stratigent.

Redefining ‘Real Time:’ Why Modern Marketers Need to Rethink the Way They View Fast Data

Among the many buzzwords in today’s digital marketing vernacular, “real time” likely ranks as one of the most overused – and misunderstood – terms out there. For the month of April, the term generated 391K mentions on social media, nearly four times that of another jargon superstar, “big data,” according to social media monitoring service TrendKite.   Real-time data has tremendous value in today’s evolving digital landscape, where consumers no longer have the pati...
By Admin
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Posted by our team of rockstars.

Utilizing Tag Management for Personalization

With marketing technologies becoming more advanced, it is now easier than ever for businesses to discover and preserve information about a customer's behavior, interests and needs. The next step is for businesses to use that information to deliver higher quality, personalized experiences. However, many organizations still struggle with gaps in the technology infrastructure.    Although there is no argument that the advancements in MarTech have been profound in recent years,...
By Yin Yu
About the Author:

Yin Yu is an Analyst at Stratigent.

How to Make the Most of Opticon 2015

Opticon is comin’ in hot! …with less than a week before the world’s leading experts in experience optimization and personalization descend on San Francisco for two days of learning, networking, knowledge-dropping…and of course, an insane amount of fun.   While it may not be time to pack your suitcase just yet, it’s never too early to start preparing for a meaningful conference experience. We’ve compiled a list of tips to help you make the most out of your time at the...
By Admin
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Posted by our team of rockstars.

Breaking Up with Your Vendor: Why, How and What You Need to Know

When it comes to working with vendors, unfortunately situations may arise where the vendor is more interested in protecting their territory than empowering the client. These instances can easily derail the long-term goals of major enterprise projects and must be remedied quickly. However, identifying and resolving the issue isn’t always an easy task.   We have worked with a diverse portfolio of partners through our Multi-Channel Partner Network for more than a decade and we’v...
By Scott Friedman
About the Author:

Scott Friedman is a Manager of Client Services at Stratigent.

Publisher-Listener API: The Superiority of Signals

Advancements in the marketing and technology landscape over past years have helped the availability of accurate data, allowing businesses to interact with their customers like never before. However, with the increase in consumer technology, digitally connecting people and businesses together across time & space, the ability to accurately track the digital user experience across multiple devices and touch points has become increasingly more challenging.   One of the largest ch...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Consultant at Stratigent.

Social Media Mobile: The Next Battleground for Online Retail

Online retail marketers face a more complicated, marketing world today than ever before. Technology has created an online consumer, heavily influenced by a barrage of various digital and social media channels, and the evolution of the mobile platform where conversions take place at the slightest whim. Even if you are aware of the key tactics in this new marketing world and have tried a mix of campaigns (external, paid, social, etc.) to improve your site traffic and conversion rate, your effor...
By Yang Zhang
About the Author:

Yang Zhang is a Senior Analyst at Stratigent.

Updating your Website, from Optimization to Personalization

  Your brand website is the virtual face of your company and the experience it provides affects the behavior of your visitors, your potential customers. Because of this, it is important to continually change and evolve your site to keep up with your visitors - their needs and wants are continually changing and so should your site. If you have ever noticed visitor volume slipping or usage of certain aspects of your site dwindling, then perhaps it is time (or past time) to think about...
By Jeremy Banks
About the Author:

Jeremy Banks is Consulant, Team Lead at Stratigent.

How Analytics Can Help Higher Ed Course Enrollment

Over the years, higher education has continued to progress the online capabilities of both course offerings and enrollment processes. In fact, a 2014 Survey of Online Learning conducted by the Babson Survey Research Group reported that online enrollment growth far exceeded that of overall higher education. Yet there are issues that remain constant when it comes to higher education, one of these is enrollment rates. Luckily, there are some solutions that can help educational institutions ident...
By Doyle Jachim
About the Author:

Doyle is a Technical Analyst at Stratigent.

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