Publisher-Listener API: The Superiority of Signals

Advancements in the marketing and technology landscape over past years have helped the availability of accurate data, allowing businesses to interact with their customers like never before. However, with the increase in consumer technology, digitally connecting people and businesses together across time & space, the ability to accurately track the digital user experience across multiple devices and touch points has become increasingly more challenging.   One of the largest ch...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Consultant at Stratigent.

Social Media Mobile: The Next Battleground for Online Retail

Online retail marketers face a more complicated, marketing world today than ever before. Technology has created an online consumer, heavily influenced by a barrage of various digital and social media channels, and the evolution of the mobile platform where conversions take place at the slightest whim. Even if you are aware of the key tactics in this new marketing world and have tried a mix of campaigns (external, paid, social, etc.) to improve your site traffic and conversion rate, your effor...
By Yang Zhang
About the Author:

Yang Zhang is a Senior Analyst at Stratigent.

Updating your Website, from Optimization to Personalization

  Your brand website is the virtual face of your company and the experience it provides affects the behavior of your visitors, your potential customers. Because of this, it is important to continually change and evolve your site to keep up with your visitors - their needs and wants are continually changing and so should your site. If you have ever noticed visitor volume slipping or usage of certain aspects of your site dwindling, then perhaps it is time (or past time) to think about...
By Jeremy Banks
About the Author:

Jeremy Banks is Consulant, Team Lead at Stratigent.

How Analytics Can Help Higher Ed Course Enrollment

Over the years, higher education has continued to progress the online capabilities of both course offerings and enrollment processes. In fact, a 2014 Survey of Online Learning conducted by the Babson Survey Research Group reported that online enrollment growth far exceeded that of overall higher education. Yet there are issues that remain constant when it comes to higher education, one of these is enrollment rates. Luckily, there are some solutions that can help educational institutions ident...
By Doyle Jachim
About the Author:

Doyle is a Technical Analyst at Stratigent.

Closing the Digital Gap with an Effective Confidence Audit

Companies built on a foundation focused on optimizing their digital investments understand the importance of leveraging data to make business decisions. In this regard, traditionally-operated companies are at a disadvantage; they’re forced to adapt an analog business model to the demands of a rapidly growing, digital economy. And they have a right to be concerned - a modernized and adaptive digital presence is fast becoming a prerequisite for meaningful brand recognition. Without an effecti...
By Luke Johnson
About the Author:

Luke Johnson is an Analyst at Stratigent.

A Look at Agility 2015 – Integration, Enhancement & Innovation

We have attended Ensighten’s Agility conference every year as a result of our unique history together with Ensighten originally being built inside of Stratigent. Ensighten set out in the hopes to fix a specific set of pains caused by the implementation of web analytics platforms and it is incredible to see the growth of the industry as manifested by the growth in attendance since the first Agility conference. This year’s event was no disappointment and the very large ballroom in the Palac...
By Maigari Jinkiri
About the Author:

Maigari Jinkiri is Vice President - Account Development at Stratigent.

How Multi-Channel Analytics helps IHG understand its Customers

  InterContinental Hotels Group is one of the world’s largest leisure businesses* managing 4,800 hotels and 710,000 guest rooms in nearly 100 countries. Over 350,000 people work across IHG’s hotels and corporate offices worldwide. Over the past four years, IHG has invested significantly in multi-channel digital analytics, turning what was a Cinderella discipline into the beating heart of the global business.           Based out of...
By Admin
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Posted by our team of rockstars.

Digital Velocity 2015 - A Few of Our Favorite Things

We were excited to be attending Tealium’s user conference, Digital Velocity, again this year. We were even more stoked to be presenting at the conference to help lead others toward better data ownership. For those of you who couldn’t be there, I want to share my favorite parts of the conference with a few key takeaways.    So what do San Diego, the Hard Rock Hotel, and candied bacon have in common? The Digital Velocity conference, it would seem! If you were following on...
By David Dobes
About the Author:

David Dobes is a Solutions Consultant, North America at Stratigent.

Integrating a Strategic Data Layer into Multi-Channel Funnels

As a company moves into the multi-channel realm, they need a structured approach to expansion which allows for the evolution, merging and integration of the new data and technologies. This will ensure that as the data layer evolves, the multi-channel funnels move right along with it. This strategic, structured plan will also need some sort of data governance to periodically ensure that the data layer is delivering accurate data. Sound time-consuming, costly and difficult? It doesn’t have to...
By Kyle Westgate
About the Author:

Kyle Westgate is a Senior Consultant, Team Lead at Stratigent.

Optimizing your Tealeaf Data Pipeline

One of the biggest strengths of the Tealeaf Customer Experience platform is the vast amount of data it is able to capture and analyze. However, that very same torrential flow of data through Tealeaf can also pose a challenge. What do you do when your Tealeaf servers no longer seem capable of processing a day’s worth of web session traffic in real time?     The beauty of Tealeaf is the near real-time availability of the session replay and reporting data. At first, it might se...
By Customer Experience Team
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Written by the Stratigent Customer Experience Team.

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