3 Key Learnings from Ensighten’s AGILITY World Tour 2016

AGILITY  World Tour, hosted by one of our partners -  Ensighten, brings digital marketing experts together to share stories on optimizing the consumer experience and driving real ROI. We’ve been a long-time partner of Ensighten and were happy to attend and present at their recent Agility event in Chicago.   As a representative from our Advertising Intelligence practice, my goal in attending the conference was to take grasp of the current digital analytics landscape and l...
By Michael Reynolds
About the Author:

Michael Reynolds is Director, Advertising Intelligence at Ebiquity, plc

ANA Masters of Measurement Recap

The Association of National Advertisers holds several conferences over the year focused on issues marketers in the US face across the advertising industry. Recently, they held the ANA Masters of Measurement conference which honed in on measurement and the idea that better measurement can help marketers make better business decisions and, as a result, add billions of dollars to the bottom lines of the marketing ecosystem. Their conference maxim of “what gets measured is what gets done" bea...
By David Dobes
About the Author:

David Dobes is a Solutions Consultant, North America at Stratigent.

Making the Jump to IBM Bridge-to-Cloud

The savings to your business in both time and money when migrating to the cloud can be significant, but do you have all the information you need to make an informed decision?   One of the most common inquiries we get from clients is about the migration of their data to the cloud and if software-as-a-service (SaaS) is right for them. To fully understand which is the best for your company, we first need to get an understanding of the three layers of the cloud computing space — Softwar...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

How Cloud Computing can Elevate Analytics

  Big data analytics has been around for a while and its worth has widely been accepted. Yet, companies still struggle with maintaining their data, storing it, and then actually using it.  When large amounts of data are being processed at high speeds, companies need a solution to help leverage their data. One solution is cloud computing, which gives organizations the ability to consolidate data across all of their channels and sources at a grand scale.   So what exactly...
By Akshay Ahluwalia
About the Author:

Akshay Ahluwalia is an Analyst at Stratigent.

Olympic & Paralympic Advertising: A Look at Inclusion

The 2016 Rio Summer Olympics and Paralympics are finally upon us and the advertising world has taken notice. While the Super Bowl and FIFA World Cup prove to be an important time for advertisers, there is no other athletic event that draws more global attention than the Olympics. Case in point: NBCUniversal has already sold over $1 billion dollars in ad sales [1] in hopes to reach the approximately 3.6 billion people around the world expected to tune in to the live broadcasts [2]. With such wide...
By Luke Sword
About the Author:

Luke Sword is an Advertising Analyst at Ebiquity, plc

The Art Behind the Science: Understanding Data Modeling Fundamentals

Data is a ubiquitous facet of today’s business landscape. It flows from digital assets, to physical purchase data, to a host of other company-specific sources. But, what is the most effective way to glean actionable insights from this abundance of data? I have two words for you: data modeling.  Data modeling – also known as econometric data modeling – sounds scary at first, but it doesn’t have to be. In the context of the business decision-making process, data modeling attempts t...
By Casey Judson
About the Author:

Casey Judson is an Analyst, Team Lead at Stratigent

Brand Lag in Media: Gotta Catch ‘Em All

It creeps up on you when you least expect it. It makes you put your plans on hold. It’s the ultimate “time suck”, sometimes holding a strange power over you that you may not even realize. This may sound like Pokémon, but it’s actually something far greater. It’s about the organizational phenomena known as Brand Lag – and if you’re a marketer or advertiser, we’re certain you’ve experienced it more than once.  So, what is a brand lag? Essentially, you approach a new stra...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

ANA, Ebiquity & FirmDecisions Issue Guidelines For Achieving Media Transparency

NEW YORK (July 18, 2016) — Marketers should require media agencies to be fully transparent to elevate trust and restore confidence in the client/agency partnership, according to a wide-ranging set of recommendations released today by the ANA (Association of National Advertisers) and Ebiquity/FirmDecisions. These recommendations follow the ANA’s publication of its investigation into media transparency, conducted by K2 Intelligence, which found that non-transparent practices may be pervasiv...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Native Mobile Analytics 101: The Good, the Bad, and the What You Need to Have

Nothing is hotter than mobile right now. 72% of Americans have some sort of mobile device. [1] 62% of digital media time is spent on smartphones and tablets. [2] Mobile apps have also driven most of the growth in digital media usage in the past two years. While these numbers all represent the unique opportunity of mobile and building mobile apps, they also present unique challenges when it comes to native mobile analytics, which refers to data gleaned from a standalone application on a part...
By Jordan Kanter
About the Author:

Jordan Kanter is an Analyst, Team Lead at Stratigent

Campaign Tracking in Adobe Analytics: A Beginner’s Guide to SAINT

The SiteCatalyst Attribute Importing and Naming Tool (SAINT) can be a remarkable resource in the right hands, particularly for campaign tracking. No matter your skill level, tracking can be complex business, especially when it comes to classifying inbound traffic correctly. With this tool, you have the ability to retroactively apply and edit metadata, adding considerable value to your analytics program without the complexity and level of effort required for tagging. As long as a unique key is ca...
By Luke Johnson
About the Author:

Luke Johnson is a Senior Analyst, Team Lead at Stratigent.


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