Purpose and Profit at the PRSA International Conference

What is the relationship between purpose and profit? When asked, consumers frequently say they prefer brands that are socially responsible, but their purchase decisions don’t always reflect this. For example, while the 2015 Cone Communications/Ebiquity Global CSR study found that 84% of global consumers say they try to purchase products or services that are socially or environmentally responsible, only 63% say they have actually done so.    What accounts for this gap? If c...
By Christopher Martin
About the Author:

Christopher Martin is Associate Account Director at Ebiquity, plc

2015 PRSA International Conference: Identifying, Engaging, and Measuring Brand Influencers

At the recent PRSA International Conference in Atlanta, we were given a peak into the world of brand influencers. With the proliferation of technology and communications channels, brands are now rethinking how they engage with the consumer. As a result, brand influencers, who can provide those meaningful recommendations that lead to consumer action, have become a key communication strategy for many companies. Below are some highlights that illustrate its success.    Identify...
By Jennifer Clark
About the Author:

Jennifer Clark is Account Director, Market Intelligence at Ebiquity, plc

Social Media Listening: The New Way to Measure Success

Social media has become an integral part of empowering the consumer and examining how they engage with brands. While everyone seems to have a social media presence these days, only 7% of the US population used one or more social networking sites 10 years ago, according to the Pew Research Center. Now that figure has increased almost tenfold to 65%.    To accommodate this trend, 71% of brands plan to invest more heavily in social media -- but with so many different touch poin...
By Cara Buscaglia
About the Author:

Cara Buscaglia is ‎Insights Director, Market Intelligence at Ebiquity, plc.

A Pilot’s Perspective on Business Dashboards

I’m a pilot (well, a student one) and one of the first things you learn in flight school is trust your instruments -- those instruments tell you how things are going. For instance, I can tell how high I am, if I’m going higher still, or if I am descending. Ultimately, I can understand if reality is confirming with my expectations. If so, smooth flying. If not, I know what actions I need to take. Most importantly though, I can quickly scan all the various gauges, indicators, and pretty lig...
By Tim Walker
About the Author:

Tim Walker is a Business Consultant at Stratigent 

How Brand Managers Can Define Clear Objectives and Goals

We’ve all been in a kickoff meeting with a brand manager who starts telling us how they would like to measure clicks on the hero banner, the links in the footer, and of course, that social widget in the left stack. As analysts, it’s our responsibility to pull the brand manager from the weeds by asking them why they want to measure these elements. But, how do we do this?    We use that four-letter word “goal” and its buddy “objectives” a lot. When you focus effort...
By Scott Friedman
About the Author:

Scott Friedman is a Manager of Client Services at Stratigent.

INAC15 Recap

On October 15, 2015, Stratigent hosted the first annual IN Analytics Conference (INAC15) at the Field Museum in Chicago for over 100 attendees. For years, Stratigent has focused on providing quality education to the industry by way of the Empower Workshop Series, a multi-city tour focused on training analysts on the day-to-day skills needed to be effective in our industry. INAC15 is a new brand of education focused on providing a sales-free environment for individuals tasked with building or...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

ACA Fall 2015 Executive Forum Recap

CMO's are very smart people.   I know this is obvious, but it's the why they are smart that I find fascinating.   Looking into the digital future  First, a bit of background. Along with Federica Aperio, Head of Digital at Ebiquity, I had the privilege of being invited to present findings from our joint report with the CMO Council, “The Path Forward: Marketing’s Outlook into the Digital Future,” at the recent ACA Fall 2015 Executive Forum. The report hi...
By David 'DJ' Johnson
About the Author:

David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

TrendWatching 2015: The Expectation Economy and Beyond

Recently, trend-hungry professionals from across the U.S. were given a sneak peek into the inspirations and applications of industry-driven innovation while attending the New York TrendWatching Conference. The all-day event showcased the most important insights into the future of consumerism, including a trend that’s currently embraced by consumers worldwide – the Expectation Economy. What does this mean to you? We set out to elaborate this movement and uncover new insights while at the c...
By Cara Buscaglia
About the Author:

Cara Buscaglia is ‎Insights Director, Market Intelligence at Ebiquity, plc.

How Insurance Companies Can Benefit From Multiple Data Sources

An open data framework for an insurance company, more so than many other industries, relies on the integration of multiple data sources. Unification of online activity, phone transactions, and sundry insurance agent channels are key to track full visitor paths, note key abandonment points, and maintain a complete picture of sales, policy changes, and customer inquiries.   Multiple data sources makes financial sense, too. In a recent survey of CIOs, 83% say that revenue is affecte...
By Jim Glauner
About the Author:

Jim Glauner is a Senior Consultant, Team Lead at Stratigent.

How to Merge Digital Marketing and Data Analytics in Your Business

Understanding how your projects are performing is crucial for the future of your business – after all, when you don’t know the full story, how can your organization grow? For example, when you look at a field like digital marketing, you often find that many marketers do not take advantage of complete data analysis strategies. While it may not seem obvious, digital marketers could drastically benefit from data analytics because when used together, a clear picture can be seen. ...
By Mohit Jain
About the Author:

Mohit Jain is an Analyst at Stratigent 


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