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2017 Adobe Summit Conference - Real Time Data Streaming

We’re excited to be heading to the desert next week to attend this year’s Adobe Summit Conference. From Super Bowl winning keynote speakers to outstanding sessions to fun events (feel free to stop by our own event pre-Summit Bash event! More info here), Adobe Summit is always a great time. The upcoming conference got us thinking about some of our favorite Adobe products and one that we’ve recently been excited about is Adobe Live Stream.   Real-Time Data Streaming  ...
By Jim Glauner
About the Author:

Jim Glauner is a Senior Consultant, Team Lead at Stratigent.

Data Governance 101: How It Can Make or Break Your Data Analysis

Data - it remains the king of marketing buzzwords. We can’t talk about it enough, and it is often as scarce as it is endless. That’s because if you aren’t collecting the right information at the right times in the right places, you’d be better off having never collected it at all. But data is vital to making informed business decisions. So how do you keep from getting constantly bombarded with numbers and instead reveal the key insights that are relevant to your business?  ...
By Laurilee Kroll
About the Author:

Laurilee Kroll is a Consultant at Stratigent.

Optimizing AdWords: Search & Shopping Campaign Cross Device Conversion Tracking

Four years ago, Google AdWords started including metrics on cross-device conversions calculated only for conversion paths that start from a Google.com search. But the conundrum of how to capture cross-device conversions from ads on the search and display networks was still perplexing to the leading analytics company.     This year, however, it looks like AdWords will add full cross-device conversion tracking. Starting March 14, 2017, tracking complex, multi-platform conversion...
By Robby Trosan
About the Author:

Robby Trosan is a Business Analyst at Stratigent 

U.S. Advertising: Super Bowl Brands With A Stance

Advertising Super Bowl - Brands take a stance Super Bowl 51 aired this past weekend, February 5th, on TVs across America. Thanks in part to the historic conclusion in overtime, the match was the fourth most viewed broadcast in American history with an estimated 111.3 million spectators. Going into overtime allowed four more commercials to air than anticipated, contributing to an estimated $509.6 million in ad revenue.  The high cost and mass viewership of the Super Bowl creates a ‘g...
By Luke Sword
About the Author:

Luke Sword is an Advertising Analyst at Ebiquity, plc

Reflecting on the Super Bowl Ads

After enjoying one of the most expensive advertising days of the year, as data analysts, we can't help but judge what we see based on the measurability of that investment.  This year, on the day of the Super Bowl, advertisements generated $500 million in ad revenue for Fox, 21st Century Fox CEO James Murdoch said Monday, on the company’s quarterly earnings call1.   With advertisers investing millions of dollars on commercials, the first logical question to ask is simple: &...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Google Analytics Data Studio 360 - take your visualization & reporting to the next level

Integrating data is a must for businesses looking to achieve actionable insights based on their data; but often times data is siloed and the act of gathering each piece of data for a holistic view is a very daunting and time-consuming task. Your team’s time is valuable and spending time formatting, spreadsheeting, fumbling through reports and clunking through charts can end up with few insights to share. Yes, the struggle is real.    Luckily, there are options available to help...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Telling a Story with Data Visualizations

Data visualizations allow us to tell a story with numbers, in a fashion that our brains can instantly comprehend. However, being successful with your visualizations depends on the quality of the data utilized, the right questions posed, an understanding of the audience – not to mention, an elegant simplicity that immediately communicates its purpose.   This isn’t always easy to achieve; let’s face it, our human brains are incapable of understanding the ever-increasing amounts of...
By Robby Trosan
About the Author:

Robby Trosan is a Business Analyst at Stratigent 

U.S. Advertising: Holiday Season Stress Relief

While the notion of a perfect Christmas dances through our heads like sugar plum fairies, Christmas can often be a hectic time of stress and anxiety for consumers. The great philosopher Linus Van Pelt once said “Christmas is not only getting too commercial, it's getting too dangerous,” due to the obligations that come with the holiday season. Between the pressures of travel, decorating, and gifts, the holidays can become much more complicated than Norman Rockwell made it appear.  ...
By Luke Sword
About the Author:

Luke Sword is an Advertising Analyst at Ebiquity, plc

Closing the Offline Auto Gap with Integrated Analytics

The decision to purchase a car often comes after many hours of research, test drives, discussion with friends and family, and a relationship built with a dealer. It does not – so far, at least – take the form of an ecommerce transaction on a website. Without the insights and effectiveness of ecommerce data, the automotive industry stands at a disadvantage. Luckily, there is a solution.   Short of buying a home, buying a car is one of the largest purchases most Americans make. It...
By Luke Johnson
About the Author:

Luke Johnson is a Senior Analyst, Team Lead at Stratigent.

Google Analytics Workaround for E-commerce

  During the holidays, ecommerce takes center stage for many businesses as consumers turn to their digital devices for their gift-buying needs. In fact, this year’s Cyber Monday marked the single biggest online shopping day in history1. One of the best ways to ensure you’re gaining the insights from the bump of digital traffic is through Google Universal Analytics Enhanced Ecommerce.   Google Analytics Enhanced Ecommerce is implemented using a Data Layer through Google Tag...
By Scott Friedman
About the Author:

Scott Friedman is a Manager of Client Services at Stratigent.

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