Marketing Minute | 2018 Media & Marketing Trend Predictions

Welcome to the Ebiquity Marketing Minute! Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered stratight to your inbox, subscribe to our Websight newsletter.           It has been a rollercoaster start to the New Year, with everyone trying to set their eyes on the road ahead, it has been hard not to look back at the pa...
By Marketing Team
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For any questions or queries, please contact USMarketing@ebiquity.com

The Big Advertisements from the Big Game - Super Bowl LII Advertising Recap

This year’s Big Game might not have scored big when it comes to TV viewers, but it did post some surprising stats for the industry. As the final heave from Tom Brady fell to the turf and the Eagles were crowned as the champions of Super Bowl LII, to the industry was abuzz with advertising stats like in-game ad expenditures, commercial time from paying sponsors, and top ads by Digital Share of Voice, just to name a few.  While the combined total of 1,151 total yards of offense between t...
By Jennifer Gaag
About the Author:

Jennifer Gaag is an Analyst, Senior Account Manager for Ebiquity-North America's Advertising Intelligence group

How a Stitch in Time Saves Nine Massive Data Quality Headaches

The idea of creating a comprehensive, visitor-centric dataset is still emerging and there are currently no solutions that can magically create this for us. Even vendors with full visibility of the customer journey (including analytics, tag management and DMPs) are just now coming out with solutions of their own, each with their own benefits and tradeoffs. Understanding the challenge that brands face with connecting the customer journey, we know that this is a common problem and have developed...
By David 'DJ' Johnson
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David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

Optimizing your Digital Transformation with Data Integration

In 2017, we explored the key topics of designing and following through on a digital analytics roadmap, (you can find those articles here and here) a critical piece of Digital Transformation. As we begin to venture further into 2018, the concept of Digital Transformation is still a leading theme in the media and marketing space, and it’s time to take the next step. The next step in this process is Visitor Stitching, or the integration and connection of your user’s data points across all me...
By Casey Judson
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Casey Judson is an Analyst, Team Lead at Stratigent

The 3 Golden Rules of Email Marketing Automation

As we continue to settle into 2018, email marketing will again play a large role in strategic marketing plans for leading brands. Although no longer the trendiest or most buzz-worthy topic, 67% of marketers surveyed deemed email marketing extremely important or very important to their broader strategy1. Even with new tech emerging, email marketing is still one of the leading ways for brands to engage customers and prospects. However, there is a fine line between engaging and annoying an audie...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

2017 Advertising Recap: Our Favorite Ads

As we go deeper into the New Year, it is the perfect time to reflect on the advertising trends during the previous year. In an industry that has gone through its share of ups and downs, brands have had a lot to say and have put out some very powerful messages.   At Ebiquity, our Intel team views thousands of ads every year to provide qualitative analysis and unique insights to leading brands. Our Advertising Analysts view ads across every major industry daily and, inevitably, some leave...
By Luke Sword
About the Author:

Luke Sword is an Advertising Analyst at Ebiquity, plc

Improving Your Website Experience by Optimizing Single-Page Applications

In the ever-changing digital world, websites have been no stranger to innovations and new technologies. As websites continue to be updated to reach their audiences faster and provide a better user experience, the use of Single-Page Applications (SPAs) has increased. Simply put, an SPA is a site (or portion of a site) that loads a single HTML page and proceeds to update portions of the page based on user actions. This is opposed to the more traditional process of loading an entirely new page b...
By Jeremy Banks
About the Author:

Jeremy Banks is Senior Team Lead, Consultant at Stratigent.

The Search for Media Transparency Continues

Despite massive improvements over the past year for providing transparency in media, it is still a significant issue that companies are actively trying to fix. At the annual ProcureCon Marketing conference, held at the Marriott Hotel in the heart of New Orleans, the main buzzword of the year, transparency, was in full effect. Since the ANA Media Transparency Initiative was published last year, the topic of transparency has never been bigger and it was clear based on the discussions at Procure...
By Mike Presser
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MIke Presser is a Solutions Consultant at Ebiquity

KPIs: Do Your Decisions Match Your Destination?

Regardless of what industry you are in or what your business goals are, you have no doubt heard of a Key Performance Indicator (KPI). By assigning the appropriate KPIs, you can easily evaluate how effectively you’re meeting your strategic and operational goals. For a quick example, let’s use the past holiday, Thanksgiving, as your campaign. Using KPIs, we can evaluate how the overall experience was for your family members and therefore, determine if you made a good investment in the holid...
By James Martin
About the Author:

James Martin is a Senior Consultant at Stratigent 

The Human Element of Bad Data, Internally or with Your Agency

In today’s data-driven world, having access to relevant and clean data is a powerful driver to success for brands worldwide. With the modern advancements in technology and data expertise, it may be surprising to know that bad data still plagues many of the world’s leading brands. Bad data is more than just an inconvenience though, it’s expensive. In 2016 alone, bad data cost leading brands over an estimated $3 trillion in the U.S. There are numerous causes of bad data and they range fro...
By Corey Galas
About the Author:

Corey Galas is a Team Lead, Data Management at Ebiquity.


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