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Achieving a Complete View of Your Visitors with Cross-Domain Tracking

Cross-domain tracking, simply put, is the process of uniting sessions across multiple domains into a single view. As it has become increasingly common to see business employing multiple domains for things such as promotions, separate service offerings, ecommerce sites, or even blog content, tracking a single user across each of these domains has taken on an increased importance in the quest to provide a superior user experience. If your company employs multiple domain addresses you have no do...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Technical Consultant at Stratigent.

2018 ANA Advertising Financial Management Conference – 5 Key Takeaways

One of the advantages of attending industry events is the chance to stay atop of relevant topics while learning new topics, insights, and buzzwords from speakers and peers. This week, we were able to do just that as sponsors of the ANA Advertising Financial Management (ANA AFM) held in Hollywood, Florida. The ANA AFM Conference is the event that brings together top client-side marketing procurement and finance professionals with agency CFOs and other key industry stakeholders interested in ef...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Marketing Minute | 5 Takeaways from the ANA Advertising Financial Management Conference

Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered straight to your inbox, subscribe to our Websight newsletter.  The U.S. Association of National Advertisers (ANA) held its annual Advertising Financial Management Conference at the end of April in Florida. Read our full post-event recap blog here.     Subscribe to our YouTube Chan...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Google Analytics Data Retention & Privacy (GDPR) Announcement – What You Need to Know

Over the past year, Google Analytics has shared how they are preparing to meet the requirements of the General Data Protection Regulation (GDPR) that will be enforced starting on May 25th. More recently, Google Analytics sent out an email outlining their data retention settings, consent policy updates, and contract changes. If you have a Google Analytics account, it may have been affected by these changes because, while GDPR is a regulation of the European Union (EU), it’s extraterritorial...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Adobe Analytics User ID Migrations Are Underway – Here’s What You Need to Know

Customer experience is important for any business, and Adobe is simplifying the user experience by updating the way customers log into their Experience Cloud tools. This new login process will help streamline the login process across Adobe Analytics, Target, Audience Manager and Campaign, but it may also bring with it a few hidden challenges. Adobe is scheduling its customers to migrate their legacy user IDs to the Experience Cloud across four migration periods leading up to the September 18t...
By Jim Glauner
About the Author:

Jim Glauner is a Senior Consultant, Team Lead at Stratigent.

Marketing Minute | 3 Benefits from Procurement & Marketing Collaboration

Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered straight to your inbox, subscribe to our Websight newsletter.  With the emergence of new technologies such as programmatic, Artificial Intelligence, and blockchain applications, the world of digital advertising has never been more exciting for marketers and advertisers. Find out how to improve media tra...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Improving Media Transparency as New Technologies Are Adopted

Over the last few years, transparency and trust have taken center-stage in c-level meetings, industry events, and boardrooms across the globe. Significant progress has been made by leading brands since the ANA Media Transparency Initiative was initially released, but there is still progress to be made. As we look forward to the upcoming ANA Financial Management conference, we took a reflective look back at the topics over the years. At last year’s conference in particular, the lack of transpar...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Marketing Minute | Restoring Trust: 5 Crucial Steps for Advertisers

Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered straight to your inbox, subscribe to our Websight newsletter.  As the relationship between advertisers and media agencies continues to evolve, it’s important that the way advertisers and media agencies measure the success of their combined efforts evolves as well. Periodically, a full-scale Media Agency Re...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

3 Key Factors to a Successful Agency Relationship

As the relationship between advertisers and media agencies continues to evolve, it’s important that the way advertisers and media agencies measure the success of their combined efforts evolves as well. Periodically, a full-scale Media Agency Review is an excellent way to evaluate if your relationship is delivering results in-line with your business objectives. (For more on this, check out our post on the Seven Critical Elements of Ensuring a Successful Media Agency Review.) While performing...
By Whitney Birdsall
About the Author:

Whitney Birdsall is an Account Manager for Ebiquity - North America

Majority of U.S. Companies are Not Prepared for GDPR – Now What?

The General Data Protection Regulation, perhaps best known as GDPR, is one of the most significant marketing topics in the industry right now. However, there is still a good amount of confusion, even for leading brands, on how the European Union’s (EU) new regulation will affect them once it is enforced beginning on May 25th, 2018. If you’re not entirely confident that your data program is compliant or aren’t sure if the EU regulations will even affect your company, you’re not alone....
By Scott Friedman
About the Author:

Scott Friedman is a Manager of Client Services at Stratigent.

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