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Programmatic Ad Spending Tale of the Tape: Real-Time Bidding vs Programmatic Direct

It is well-known that annual digital display programmatic ad spending is in the tens of billions of dollars and makes up more than half of the U.S. industry’s digital display ad spend. What may not be as well recognized or appreciated is just how significant this majority is. According to eMarketer’s Q2 ’17 programmatic ad spending report, nearly 4 out of every 5 digital display ads will be purchased programmatically in 2017. Thus, of the $41.75B spent on digital display ads in 2017, $32.5...
By Marketing Team
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For any questions or queries, please contact USMarketing@ebiquity.com

The Four Critical Elements of a Digital Analytics Roadmap that Wins

Having a solid strategy is critical to providing an exceptional customer experience and, according to an Econsultancy report, 82% of respondents identified strategy as a key building block to providing a high-quality customer experience, outpacing all other responses including: culture, data, skills, and technology. With an overwhelming amount of information mirroring these type of findings, it is clear that having a high-quality customer experience is important now more than ever. The advanc...
By Casey Judson
About the Author:

Casey Judson is an Analyst, Team Lead at Stratigent

CX Blog Series: Understanding Customer Experience through the Lens of the Customer

In today’s age, customer experience is extremely important to the success of brands both in the digital and physical realms. We often discuss CX from the vantage point of the business, however, a lot can be learned by looking through the lens of the customer. As part of our ongoing CX Blog Series, Stratigent Solutions Consultant, Laura Sulkin, discusses the benefits of testing, personalization, and customer feedback from the view of the customer… Before joining Stratigent, I would have de...
By Laura Sulkin
About the Author:

Laura Sulkin is a Solutions Consultant at Stratigent.

CX Blog Series: Creating the Ideal Customer Experience, Part 2

Building a successful customer experience (CX) program is a complex task involving all areas of a business. While it is not uncommon to find early success with quick wins for a CX program, the long-term success is more difficult to find as there is no ‘formula’ for ensuring CX success. However, in the efforts covered over this two-part blog series there are several commonalities that CX leaders routinely deploy to their advantage. In part 1 of this series, we covered the key efforts assoc...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

2017 State of Healthcare - How Technology is Transforming the Traditional Healthcare Experience

Consumer-facing websites such as WebMD, Mayo Clinic, and HealthLine have helped provide medical information to millions of individuals around the world. In fact, according to a Pew Research Center study, over 70% of adult internet users have searched online for information regarding a wide-range of healthcare issues including general health, serious conditions, prescription options, procedures, nutrition, and more. While these websites used to represent both the beginning and end of the patient...
By Michael Reynolds
About the Author:

Michael Reynolds is Director, Advertising Intelligence at Ebiquity, plc

CX Blog Series: Creating the Ideal Customer Experience, Part 1

Mastering Customer Experience (CX) in the digital world is complex and difficult, look no further than the 72% of businesses who say that improving their CX program is their top priority. The term Customer Experience is thrown around a lot, and, while definitions and goals vary widely, the end goal of CX often remains the same - optimization of the interactions between your organization and your customers.  Whereas this is all easier said than done, there are certain themes that are comm...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

Advertising Insights – A Summary of the 2017 Back-to-School Season

As students put away their bathing suits and flips-flops in exchange for backpacks and jackets, the CPG industry gears up for one of their biggest shopping seasons, back to school. The “back-to-school season” is the second largest shopping span, outside of the holiday shopping season. This year, total expenditure for school and college combined is projected to reach $83.6 billion, a +10 percent increase from $75.8 billion in 2016.  In the U.S., parents scrambled to the stores to find...
By Jennifer Gaag
About the Author:

Jennifer Gaag is an Analyst, Senior Account Manager for Ebiquity-North America's Advertising Intelligence group

Voice-enabled Marketing – How You Can Start Speaking to Your Customers, Literally

Voice-enabled speakers and virtual assistants have been growing in popularity and brands have started to take notice of this new platform packed with potential for marketers. With more than 20% of all searches completed through voice technology, according to Google, voice enablement tech is proving to be more than a passing fad.  Across devices such as Google Home, Amazon Echo, and Apple’s soon to be released, Apple Homepod, consumers are quickly adopting ‘digital assistants’ acros...
By Autumn Rogers
About the Author:

Autumn Rogers is an Analyst at Stratigent

Progressive Web Apps - Should You Be Using Them to Enhance Your Mobile Web Experience?

Move over Mayweather and McGregor, in the world of mobile development, there has been an ongoing debate behind the curtain between Native and Web apps. In the history of smartphones, it has been a one-sided encounter, with Native apps declared the champions time and again due to their interactive features that make them "smart" and “fun.” However, there is an exciting challenger in the mobile internet experience forum: Progressive Web Apps.  A Progressive Web App (PWA) is a website w...
By Jason Lydon
About the Author:

Jason is an Analytics Developer at Stratigent

Google for Communicators, a PRNews Guidebook

Stratigent, an Ebiquity company, contributes to PRNews Guidebook for Communicators   The Google 360 Stack is a suite of solutions focused on providing advertisers with the data needed to further optimize the customer journey across all channels. The solution is very intuitively designed, which lends itself to building more user-friendly ways to put those insights to work.   PRNews set out to provide professional communicators with a guide to help with utilizing the Google...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

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