A Brave New World: Why You Need to Use Automated TMS Deployment Testing

You did it! You moved your company away from the old way of managing vendor tags and launched a shiny new Tag Management System (TMS). By all accounts, you are the IT department hero of the day -- rapidly creating data layer elements, crafting load rules, and manipulating data before it reaches your analytics tools. You are the master of your web application vendor tag domain.   Don’t get too excited, though. There may be trouble in paradise.    Let’s say on...
By Derek Basch
About the Author:

Derek Basch is an Analytics Developer at Stratigent

The Customer Experience Debate: SaaS vs. On-Premise

Behind every great company, lies the great customer experience debate: Software as a Service (Saas) or an on-premise solution?    A little background: historically speaking, one of the biggest barriers to the adoption of a full Customer Experience Management (CEM) solution has been the lack of options. Previously, the only choice has been to install the software on-premise behind the firewall, and utilize a network TAP or SPAN port. Therefore, in order to provide 100% journe...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

U.S. Advertising: Earth Day CSR Recap

This week marked the 46th annual Earth Day celebration, one the largest environmental movements of the past century. In addition to raising awareness in 141 countries, Earth Day also creates a platform of sustainability for brands looking to make a difference and stand out from the competition. For many organizations, promoting corporate social responsibility (CSR) initiatives can create a huge impact.    According to a Global CSR Study conducted by Ebiquity and Cone Communi...
By Luke Sword
About the Author:

Luke Sword is an Advertising Analyst at Ebiquity, plc

A View on Viewability: Tips to Increase Media Performance

As viewability has become one of the newest transactional metrics in the industry, the IAB recently released a Viewability Primer for Publishers to help the collective understand how to manage their sites, content and inventory to improve metrics. While the primer was crafted with publishers in mind, several of the concepts can be applied by agencies and advertisers to improve a campaign’s overall viewability performance. Pre-Work is Necessary Before Purchasing Placements While this may seem...
By Laurie Shinbaum
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Laurie Shinbaum is Digital Account Manager at Ebiquity, plc

An Ever-Evolving Consumer Experience: AdAge Digital Conference 2016

  Over the course of the past year, primary conversation around digital media has focused less on how the space can be used in innovative ways to reach consumers, and more so around the issues that exist when using the space. The 10th anniversary of Ad Age’s annual Digital Conference continued this trend by highlighting such concerns early, but segued into a forum discussing the consumer experience evolution and how brands can create better storytelling in order to connect with con...
By Media Value Digital Team
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Written by the Media Value Digital Team at Ebiquity,plc

Ebiquity Strengthens their Media Value Measurement Practice with New Leadership

In their continued commitment of innovation and leadership, Ebiquity, the leading, global independent marketing performance specialist, announces the appointment of Margaret Lewis as the Managing Director, Media Value Measurement – North America.    By leading Ebiquity’s Media Value Measurement teams, Margaret will drive the strategy for the division, which specializes in helping brands cultivate agency relationships, focus on accountability and measurement, and ultimate...
By Admin
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Posted by our team of rockstars.

The Monetate – SiteCatalyst Plugin: A Tool You Didn’t Know You Needed

A common challenge with international travel is the ability to speak the same language as the locals. If you have this ability, it can open the door to deeper connections, as well as a more memorable experience. If you do not have this ability, you may often find yourself playing a guessing game.   Several of our clients have found themselves in a comparable situation. When efforts were directed toward the launch of new digital personalization and optimization projects, some foun...
By Tim Walker
About the Author:

Tim Walker is Optimization Strategy Practice Lead at Stratigent

The Shift from Traditional to Digital Video – Do the Metrics Measure Up?

As the use of digital video continues to increase across all devices, it is important to stay on top of this growing trend. Recently, I attended the IAB 2016 Q Digital Video Committee Meeting, which posed a great discussion on the state of digital video. After attending the meeting, I found myself thinking about the many discussions we have had with leading brands on the use of digital video. The conversation typically centers on the fact that most are starting to shift their advertising doll...
By Frank Polkowski
About the Author:

Frank Polkowski is Senior Digital Account Manager at Ebiquity, plc

Adobe Summit Recap: My Hangover, Experience Business Tale

In the movie The Hangover, the plot is driven by the fact that Vegas has a way of taking control of an evening and keeping you out way later than you may have originally intended. After spending a week at Adobe Summit, I can relate with the characters and not just because I met Mike Tyson while out there. It was an adventure from start to finish, exactly as Adobe planned it; just on the edge of overwhelming but familiar at the same time.    The Evolution of the Wolf Pack...
By David 'DJ' Johnson
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David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

The Customer Journey, Brand Storytelling, and Other Things We’re Looking Forward to at AdAge Digital

Next week, the Ebiquity Digital Team will have the opportunity to attend AdAge Digital, a two-day conference that explores the changing world of digital marketing and media. While this is an incredibly exciting time in this mile-a-minute industry, “change” is the sort of understatement that can spell either huge opportunity or huge challenges for brands.   As advertisers, what we knew five years ago no longer holds true. According to multiple reports across the industry, digi...
By Media Value Digital Team
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Written by the Media Value Digital Team at Ebiquity,plc

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