Utilizing Tag Management for Personalization

With marketing technologies becoming more advanced, it is now easier than ever for businesses to discover and preserve information about a customer's behavior, interests and needs. The next step is for businesses to use that information to deliver higher quality, personalized experiences. However, many organizations still struggle with gaps in the technology infrastructure.    Although there is no argument that the advancements in MarTech have been profound in recent years,...
By Yin Yu
About the Author:

Yin Yu is a Senior Analyst at Stratigent.

How to Make the Most of Opticon 2015

Opticon is comin’ in hot! …with less than a week before the world’s leading experts in experience optimization and personalization descend on San Francisco for two days of learning, networking, knowledge-dropping…and of course, an insane amount of fun.   While it may not be time to pack your suitcase just yet, it’s never too early to start preparing for a meaningful conference experience. We’ve compiled a list of tips to help you make the most out of your time at the...
By Admin
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Posted by our team of rockstars.

Breaking Up with Your Vendor: Why, How and What You Need to Know

When it comes to working with vendors, unfortunately situations may arise where the vendor is more interested in protecting their territory than empowering the client. These instances can easily derail the long-term goals of major enterprise projects and must be remedied quickly. However, identifying and resolving the issue isn’t always an easy task.   We have worked with a diverse portfolio of partners through our Multi-Channel Partner Network for more than a decade and we’v...
By Scott Friedman
About the Author:

Scott Friedman is a Manager of Client Services at Stratigent.

Publisher-Listener API: The Superiority of Signals

Advancements in the marketing and technology landscape over past years have helped the availability of accurate data, allowing businesses to interact with their customers like never before. However, with the increase in consumer technology, digitally connecting people and businesses together across time & space, the ability to accurately track the digital user experience across multiple devices and touch points has become increasingly more challenging.   One of the largest ch...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Consultant at Stratigent.

Social Media Mobile: The Next Battleground for Online Retail

Online retail marketers face a more complicated, marketing world today than ever before. Technology has created an online consumer, heavily influenced by a barrage of various digital and social media channels, and the evolution of the mobile platform where conversions take place at the slightest whim. Even if you are aware of the key tactics in this new marketing world and have tried a mix of campaigns (external, paid, social, etc.) to improve your site traffic and conversion rate, your effor...
By Yang Zhang
About the Author:

Yang Zhang is a Senior Analyst at Stratigent.

Updating your Website, from Optimization to Personalization

  Your brand website is the virtual face of your company and the experience it provides affects the behavior of your visitors, your potential customers. Because of this, it is important to continually change and evolve your site to keep up with your visitors - their needs and wants are continually changing and so should your site. If you have ever noticed visitor volume slipping or usage of certain aspects of your site dwindling, then perhaps it is time (or past time) to think about...
By Jeremy Banks
About the Author:

Jeremy Banks is Consulant, Team Lead at Stratigent.

How Analytics Can Help Higher Ed Course Enrollment

Over the years, higher education has continued to progress the online capabilities of both course offerings and enrollment processes. In fact, a 2014 Survey of Online Learning conducted by the Babson Survey Research Group reported that online enrollment growth far exceeded that of overall higher education. Yet there are issues that remain constant when it comes to higher education, one of these is enrollment rates. Luckily, there are some solutions that can help educational institutions ident...
By Admin
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Posted by our team of rockstars.

Closing the Digital Gap with an Effective Confidence Audit

Companies built on a foundation focused on optimizing their digital investments understand the importance of leveraging data to make business decisions. In this regard, traditionally-operated companies are at a disadvantage; they’re forced to adapt an analog business model to the demands of a rapidly growing, digital economy. And they have a right to be concerned - a modernized and adaptive digital presence is fast becoming a prerequisite for meaningful brand recognition. Without an effecti...
By Luke Johnson
About the Author:

Luke Johnson is a Senior Analyst, Team Lead at Stratigent.

A Look at Agility 2015 – Integration, Enhancement & Innovation

We have attended Ensighten’s Agility conference every year as a result of our unique history together with Ensighten originally being built inside of Stratigent. Ensighten set out in the hopes to fix a specific set of pains caused by the implementation of web analytics platforms and it is incredible to see the growth of the industry as manifested by the growth in attendance since the first Agility conference. This year’s event was no disappointment and the very large ballroom in the Palac...
By Maigari Jinkiri
About the Author:

Maigari Jinkiri is Vice President - Account Development at Stratigent.

How Multi-Channel Analytics helps IHG understand its Customers

  InterContinental Hotels Group is one of the world’s largest leisure businesses* managing 4,800 hotels and 710,000 guest rooms in nearly 100 countries. Over 350,000 people work across IHG’s hotels and corporate offices worldwide. Over the past four years, IHG has invested significantly in multi-channel digital analytics, turning what was a Cinderella discipline into the beating heart of the global business.           Based out of...
By Admin
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Posted by our team of rockstars.

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