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The Importance of the Digital Advertising & Transparency Partnership

The following is an excerpt from our 2017 Ebiquity UpFront Annual Report. To access the full report, click here.   At the surface, all seems to be good on the digital front – in fact, digital ad buying was reported as topping traditional TV ad-buying in the US for the first time ever in 2016. And industry insiders are touting the success of digital in 2016 as a sign of continued growth for the channel. “Investment in the (digital video) medium has been significant, with 51 perc...
By Marketing Team
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For any questions or queries, please contact USMarketing@ebiquity.com

Ebiquity joins Facebook’s Marketing Mix Modeling Program

Ebiquity is among the first to join Facebook’s Marketing Mix Modelling program. Ebiquity will be able to leverage Facebook data on behalf of its clients – to measure the impact of Facebook, Instagram and Audience Network for marketing mix modelling engagements. Transparent, accurate and consistent data are the fundamental building blocks of marketing mix modelling, particularly for a platform that is continually evolving like Facebook.   All Ebiquity clients...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Fact-check: We Evaluated Leading Expert's 2017 Marcomm Predictions

As advisors to leading brands worldwide, we pride ourselves on providing sound, independent advisement. Even so, making predictions for the year can be tricky, especially in marketing and media, where trends and technologies seem to flow in and out with the changing wind. So as the calendar turns over from June to July and the book closes on Q2, we decided to fact-check ourselves by going back to see how the main predictions in our 2017 Marcomm Guide have developed so far. Did our predictions ri...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Ebiquity Launches Media Transparency Score at Cannes Lions 2017

Cannes, June 21, 2017 — Ebiquity, an independent, global leader in marketing and media analytics, has announced the launch of an innovative transparency measurement and evaluation tool for advertisers at Cannes Lions Festival 2017.   The Ebiquity Media Transparency Score, available from late June, has been developed to help advertisers understand how well their business operations perform in achieving the level of media transparency they desire from their marketing activities...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Marketers Still Face Challenges with Understanding Data

In today’s data rich environment, marketers have more access to customer data than ever before. But no matter how far we’ve come in our quest for more data, many marketers still struggle with transforming that data into insights. In a recently released SendGrid-commissioned study, Forrester Consulting stated that almost half of marketers still face challenges with understanding customer behavior across channels and touchpoints, and 43% struggle with understanding the optimal customer jo...
By Ryan Tincknell
About the Author:

Ryan Tincknell is a senior consultant at Stratigent.

Solved! Three of the Biggest Data Visualization Challenges for Brands Today

When you’re a large organization with complex requirements, finding the right data visualization and analysis tool can be quite the challenge. Brands today need a powerful and scalable solution that can handle disparate datasets, yet is easy for analysts to use day-to-day. With numerous solutions available in the industry today, it’s important to understand the requirements of your business along with the relevant features of the platform before investing both time and money. But agile...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

Designing a Strategic Roadmap for Digital Analytics Success

Digital analytics has quickly become an integral part of marketing success for companies engaged in any manner of online activity. From advertisers to marketers, tracking digital ad spending to conversion rates, digital analytics are at the center of it all. Gaining an understanding of how users find and interact with your online initiatives can provide critical insights into increasing engagement, conversions and, ultimately, driving business success.   However, the universe of digit...
By Casey Judson
About the Author:

Casey Judson is an Analyst, Team Lead at Stratigent

After Upfronts, What Every Advertiser Should Be Doing Now

With the final Upfront presentation in the books, it is time to put a bow on the 2017 Upfronts season. The network Upfront presentations remain the cornerstone of the TV selling season and there’s always one thing marketers can count on: CPMs* will go up.   Every year, the major network Upfront presentations are a spectacle, with new content, cocktails, hors d'oeuvres, and star-studded entertainment – this year, a Drake and Migos performance was just one of the highlights across the...
By Margaret Lewis
About the Author:

Margaret Lewis is Managing Director - Media Value North America at Ebiquity, PLC

Preparing for Launch – Adobe’s Next-Generation Tag Management Solution

After its initial announcement at the 2017 Adobe Summit Conference, Adobe has continued to tease the release of their new Tag Management System (TMS), Launch. While its official release date is still “soon,” there is enough information present about Launch to have us intrigued by the possibilities. In case you are a current Dynamic Tag Management (DTM) customer who just had a moment of panic, rest assured that DTM will still be available for existing customers. However, for those looking to...
By Yin Yu
About the Author:

Yin Yu is a Senior Analyst at Stratigent.

Digital Ad Revenue Surpasses TV – Is the Future Finally Here?

Over the past decade, we have heard time and again about the rise of digital spend, the decline of TV ad dollars and the inevitable overtaking of TV by Digital. While this prognosis was no secret, it had still yet to occur. The general perception was that with the continued surge of over-the-top content, both subscription and free, with Netflix, YouTube, Facebook Live, HBO Go and all the rest, combined with the proliferation of cross-platform, anywhere-you-are access, that day would finally come...
By Geoff Greenblatt
About the Author:

Geoff Greenblatt is the Head of Digital for Ebiquity - North America.

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