Paving the Way for Programmatic Media Buying: Adobe Summit Edition

It’s hard to believe that this week will mark my seventh time attending Adobe Summit, the largest digital marketing conference of its kind. In the past, I’ve had the opportunity to meet top brands, attend the legendary Adobe Bash, as well as learn the latest innovations in experience management, marketing analytics, and of course, personalization and optimization. This year, however, I’m looking forward to a vertical that’s becoming important for decision makers on every level: progra...
By Maigari Jinkiri
About the Author:

Maigari Jinkiri is Chief Revenue Officer at Ebiquity, plc.

Adobe Summit: Trading in Thunder Snow for Desert Heat

It’s 11:30pm and the hail and thunder snow are in full effect on the south side of Chicago. I’m sitting in a dark office listening to Axl Rose shriek about some jungle. Soon though, I’ll trade this insane weather for desert heat at Adobe Summit!     As a first time Adobe Summit attendee, I’ve been thinking a lot about what I want to get out of the event, particularly when it comes to hitting up key sessions, learning about the latest innovations, and meeting thought...
By Steve Ropers
About the Author:

Steve Ropers is a Solutions Consultant at Stratigent 

Moose Jaws, Cheap Tools, Donut Tagging, and Other Things I Saw at eTail West

As always, the beautiful location and great speakers made this year's eTail West an unforgettable event. The focus of the conference was on retailers sharing experiences, challenges and insights with peers, which led to a lot of great content. One topic in particular that I found interesting, which also led to a discussion about a general trend I’ve noticed with my clients, discussed "donut tagging." That's my informal name for it, but the patent was submitted under ‘Automated Tracking of...
By David 'DJ' Johnson
About the Author:

David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

Breaking Ground on a New Path of Programmatic Buying

With the introduction of digital advertising’s first unit in 1994, media began to change as a new, more digital savvy generation emerged. Traditional media began to inform the structure and formats with digital advertising. More than 20 years after the first banner ad and the evolution of digital advertising formats, digital is now poised to lead the buying processes and technologies behind traditional media.   I attended the IAB Advance Programmatic Training in New York last m...
By Laurie Shinbaum
About the Author:

Laurie Shinbaum is Digital Account Manager at Ebiquity, plc

Three Ways Brands Should Be Using Data Before a Product Launch

Apple. Taco Bell. Amazon. Gillette. These aren’t just popular companies with a loyal following. Historically, they’ve been the curators of successful product launches, from innovative smartphones to a new way to look at breakfast. But as we’ve seen quite often, these brands are the outliers when it comes to unveiling a new offering.        To achieve success throughout product launches and their life cycles, it’s become more important for brands to understa...
By Cara Buscaglia
About the Author:

Cara Buscaglia is ‎Insights Director, Market Intelligence at Ebiquity, plc.

The Buffett Effect: How an Investor Optimized My Personalization Process

When I was growing up, my friends wanted to be just like Mike, dropping 30 points per game. Or Barry Sanders, who averaged 128 rushing yards per game during the ’97 season. Me on the other hand? Well, I was slightly different.    I wanted to be Warren Buffett, the famed investor. As with Jordan or Sanders, Buffett clearly dominated his trade. But, what attracted me was Buffett’s track record. In the 50 years he has controlled Berkshire Hathaway, its market return has rec...
By Tim Walker
About the Author:

Tim Walker is Optimization Strategy Practice Lead at Stratigent

Four Hurdles Brands Face with Global Media Expansion (and How to Nab the Competitive Edge)

One. Trillion. Dollars.    No, it’s not a ransom number requested by Dr. Evil. It’s the forecasted number of worldwide media, marketing, and advertising spend in 2016.  Though global reach was once a pipedream for growing brands, the possibilities of international reach are now almost limitless.    While eyes are often set on expansion into emerging international markets to secure future stability, uncertainties arise when the decision has been mad...
By Michael Reynolds
About the Author:

Michael Reynolds is Director, Advertising Intelligence at Ebiquity, plc

U.S. Advertising – Super Bowl 50 Roundup

This past Sunday, the Broncos beat the Panthers 24-10 –  but as advertisers, this wasn’t exactly our first priority. The real showdown occurred between plays, where 52 advertisers fought for the attention of approximately 111.9 million viewers across the U.S.    Let’s recap some of the highlights:   Corporate Social Responsibility Many brands took advantage of the event’s colossal viewership to promote safety, sustainability, and well-being -- f...
By Jennifer Bonetto
About the Author:

Jennifer Bonetto is an Advertising Analyst at Ebiquity

Past, Present, and Future: What I’m Looking Forward to at eTail West

I'm not just excited about attending eTail West this year because of the idyllic and warm setting of Palm Desert (I’m typing this as I look out on another snow storm - as they say in Star Wars, my tauntaun will probably freeze before the first marker); I'm also really excited to watch retailers connect and share stories and advice.    eTail West traces its beginnings back to 1999, about the same time I started working in digital marketing. For many, eCommerce has always re...
By David 'DJ' Johnson
About the Author:

David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

The New Normal: Shifting Your Data Analysis From Hype to Value

Back in the day, data analysis was nothing more than looking at spreadsheets and guessing what the numbers meant. But with increased competition, unlimited options, and an ever-changing marketplace, a higher priority on how we analyze data is needed, particularly in regards to value. The industry has shown this growing need with more than 75 percent [1] of companies investing or planning to invest in big data over the next two years -- a steep difference from the days of toiling over Excel sh...
By Autumn Rogers
About the Author:

Autumn Rogers is an Analyst at Stratigent

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