Ebiquity-Stratigent-Analytics-Insights-Header

 

 

 

Improving Media Transparency as New Technologies Are Adopted

Over the last few years, transparency and trust have taken center-stage in c-level meetings, industry events, and boardrooms across the globe. Significant progress has been made by leading brands since the ANA Media Transparency Initiative was initially released, but there is still progress to be made. As we look forward to the upcoming ANA Financial Management conference, we took a reflective look back at the topics over the years. At last year’s conference in particular, the lack of transpar...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Marketing Minute | Restoring Trust: 5 Crucial Steps for Advertisers

Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered straight to your inbox, subscribe to our Websight newsletter.  As the relationship between advertisers and media agencies continues to evolve, it’s important that the way advertisers and media agencies measure the success of their combined efforts evolves as well. Periodically, a full-scale Media Agency Re...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

3 Key Factors to a Successful Agency Relationship

As the relationship between advertisers and media agencies continues to evolve, it’s important that the way advertisers and media agencies measure the success of their combined efforts evolves as well. Periodically, a full-scale Media Agency Review is an excellent way to evaluate if your relationship is delivering results in-line with your business objectives. (For more on this, check out our post on the Seven Critical Elements of Ensuring a Successful Media Agency Review.) While performing...
By Whitney Birdsall
About the Author:

Whitney Birdsall is an Account Manager for Ebiquity - North America

Majority of U.S. Companies are Not Prepared for GDPR – Now What?

The General Data Protection Regulation, perhaps best known as GDPR, is one of the most significant marketing topics in the industry right now. However, there is still a good amount of confusion, even for leading brands, on how the European Union’s (EU) new regulation will affect them once it is enforced beginning on May 25th, 2018. If you’re not entirely confident that your data program is compliant or aren’t sure if the EU regulations will even affect your company, you’re not alone....
By Scott Friedman
About the Author:

Scott Friedman is a Manager of Client Services at Stratigent.

Marketing Minute | GDPR's Affect on Data Across the Globe – in 60 Seconds

Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered straight to your inbox, subscribe to our Websight newsletter.  Ensuring compliance with GDPR requires more than a cursory review. Learn more about our Preparedness Assessment here.       Subscribe to our YouTube Channel       Stay tuned for the next...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

From Vegas to NYC: Adobe and Tealium focus on the Customer

This year I was lucky/crazy enough to attend two vendor conferences back to back; Adobe's annual Summit in Las Vegas and the Digital Velocity conference put on by Tealium in NYC. The two conferences are built around the capabilities their solutions offer but they couldn't have been less similar in scope and tone. They both, however, shared a common focus: the power of customer data.   Adobe Summit   Adobe Summit is an experience and having a really good time has always been a l...
By David 'DJ' Johnson
About the Author:

David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

2018 Q1 Recap – From AI to GDPR

With the beginning of April, and springtime weather for much of the U.S. (but certainly not for us in Chicago or New York), we’re looking back on the year so far to recap the hottest trends from the beginning of 2018 - including everything from Data Integration, Artificial Intelligence, GDPR, and more. Data Integration Improving Customer Experience Through Visitor Stitching While improving the Customer Experience has long been a top priority for many of the world’s leading brands, it...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Marketing Minute | The Best Approach to Extracting Value from Your MarTech Stack

Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered straight to your inbox, subscribe to our Websight newsletter.  Learn how to maximize the potential value from your technology investment here.       Subscribe to our YouTube Channel       Stay tuned for the next Marketing Minute!...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Marketing Minute | Google Analytics 360 & Salesforce Integration

Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered straight to your inbox, subscribe to our Websight newsletter.  Learn how to connect marketing & sales data with our GA360 & Salesforce Sales Cloud Integration Guide & Checklist. Get your copy here.       Subscribe to our YouTube Channel    ...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Google Analytics 360 + Salesforce: What it Means for Marketers

One of the most common obstacles faced by marketers is trying to create a complete view of a customer’s journey both online and offline. Technology has advanced immensely in recent years, but marketers still face the challenge of disparate systems that don’t communicate with one another. In an effort to help marketers overcome this challenge, Google and Salesforce announced their planned integration between Google Analytics 360 (GA360), Salesforce Sales Cloud, and Salesforce Marketing Cloud....
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Pages

Contact Us Now