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Dance, Metrics, Dance! The New Powers of Google Analytics

As of a recent update, Google Analytics reminds me of the tool.  What tool?  The tool with the power.  What power? The power of calculated metrics, of course (what did you think I’d say, voodoo?). Combined with dimension widening, Google Analytics has really rounded out its capabilities, now even more able to solve any labyrinthine problems you may encounter.   Here’s what’s new -- and yes, prepare yourself for more 80s movie references.   Y...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Consultant at Stratigent.

How to Exclude Bot Traffic in Google Analytics

Bot traffic can severely impact your reporting data, leading to false assumptions, hampering your site performance, and even increasing site maintenance costs. While you may believe bot traffic does not impact your site, recent reports suggest that 59 percent of all site visits may be associated with bots. With this in mind, it’s important to understand how to spot bot traffic in order to accurately report your data.    This post outlines some best practices to detect...
By Akshay Ahluwalia
About the Author:

Akshay Ahluwalia is an Analyst at Stratigent.

The Importance of a Client Controlled Data Layer

A data layer is a variable -- or set of properties and values -- that define a piece or grouping of information to be accessed and used for the purpose of tracking data and/or interactions. At its best, a data layer creates a "one-stop shop" for referencing any data that needs to be tracked.   Client controlled means that it is created and maintained by the client, whether it is done via the IT department, marketing department, or within a CDN. But, what are the core reasons why...
By Jeremy Banks
About the Author:

Jeremy Banks is Senior Team Lead, Consultant at Stratigent.

CXSF 2015 Recap: Forrester's Forum for Customer Experience Professionals

I recently had the chance to attend the 2015 Forrester’s Customer Experience Conference in San Francisco (CXSF). During the conference, I had plenty of opportunities to connect with leading innovators to share best practices, converse on the latest Forrester research, and of course, enjoy some amazing San Francisco cuisine.    As a seasoned member of the customer experience (CX) community, it was refreshing to hear how other leading practitioners and analysts describe...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

Building a Bridge Across the Communications Divide: Ebiquity’s PRSA International 2015 Study

The explosion of social media, the evolving publisher landscape, shifting budgets, and increased importance placed on ROI is driving a sea of change in the world of marketing, communications, and advertising. Traditionally considered distinct and disparate disciplines, the trend towards integrating these teams and offering a joint, cross-practice approach to brand management and promotion is growing.     Subsequently, inter-disciplinary agencies are booming as a result of br...
By Rebeca Denny
About the Author:

Rebeca is Managing Director, Market Intelligence North America at Ebiquity.

5 Ways to Use Analytics on Black Friday and Cyber Monday

The biggest shopping days of the year are almost here: Black Friday and Cyber Monday. With their arrival comes a ton of opportunity for businesses – but with great opportunity, comes great risk. On the most popular business days of 2015, there may be a chance something goes wrong at the worst possible time.   So, how can you use analytics to help you survive both Black Friday and Cyber Monday? Read below for a few quick tips.   1. Be prepared with customized l...
By Erin Cropper
About the Author:

Erin Cropper is the Director of Client Services at Stratigent.

Purpose and Profit at the PRSA International Conference

What is the relationship between purpose and profit? When asked, consumers frequently say they prefer brands that are socially responsible, but their purchase decisions don’t always reflect this. For example, while the 2015 Cone Communications/Ebiquity Global CSR study found that 84% of global consumers say they try to purchase products or services that are socially or environmentally responsible, only 63% say they have actually done so.    What accounts for this gap? If c...
By Christopher Martin
About the Author:

Christopher Martin is Associate Account Director at Ebiquity, plc

2015 PRSA International Conference: Identifying, Engaging, and Measuring Brand Influencers

At the recent PRSA International Conference in Atlanta, we were given a peak into the world of brand influencers. With the proliferation of technology and communications channels, brands are now rethinking how they engage with the consumer. As a result, brand influencers, who can provide those meaningful recommendations that lead to consumer action, have become a key communication strategy for many companies. Below are some highlights that illustrate its success.    Identify...
By Jennifer Clark
About the Author:

Jennifer Clark is Account Director, Market Intelligence at Ebiquity, plc

Social Media Listening: The New Way to Measure Success

Social media has become an integral part of empowering the consumer and examining how they engage with brands. While everyone seems to have a social media presence these days, only 7% of the US population used one or more social networking sites 10 years ago, according to the Pew Research Center. Now that figure has increased almost tenfold to 65%.    To accommodate this trend, 71% of brands plan to invest more heavily in social media -- but with so many different touch poin...
By Cara Buscaglia
About the Author:

Cara Buscaglia is ‎Insights Director, Market Intelligence at Ebiquity, plc.

A Pilot’s Perspective on Business Dashboards

I’m a pilot (well, a student one) and one of the first things you learn in flight school is trust your instruments -- those instruments tell you how things are going. For instance, I can tell how high I am, if I’m going higher still, or if I am descending. Ultimately, I can understand if reality is confirming with my expectations. If so, smooth flying. If not, I know what actions I need to take. Most importantly though, I can quickly scan all the various gauges, indicators, and pretty lig...
By Tim Walker
About the Author:

Tim Walker is Optimization Strategy Practice Lead at Stratigent

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