8 Fun Facts about SWSE14 Locations

  As we continue to tour the U.S. for the Stratigent Workshop Series: Empower 2014 with Ensighten, Maxymiser, Observepoint and Opinionlab - it got us thinking about our eight locations and what makes them unique. We scoured the web and found some interesting facts that you might not know about these beautiful cities.      If you want to attend our workshop at any of the cities below, reserve your spot today by visiting, the Stratigent Event Page &nbs...
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SWSE14 Flash Interview! Talking with Ensighten's Josh Slivken

  Next week we are headed to Columbus on our Stratigent Workshop series tour (learn more about the workshop). And as we travel the nation, sharing our marketing analytics industry insights and best practices, we think it's important for you to get up-close & personal with our partner presenters. So today we are talking with Josh Slivken from one of the leading providers of omni-channel data and tag management solutions - Ensighten!    So why did we partner with Josh? Is...
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Mobile Integration: Prepare for the Future

As the digital world changes channels, mobile analytics integration should not be an afterthought. The world is inundated with smartphones and tablets that are faster than my computer and they continue to reshape the digital landscape more and more every day. You must be prepared to record these mobile users.    Generally, mobile web analytics can be confusing to traditional site-side analysts whose knowledge does not translate into understanding the nuances of the mobile us...
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SWSE14 Flash Interview! Talking with Observepoint's Doug Jensen

Our Stratigent Workshop series is in full-swing and we're touring the nation to share our marketing analytic industry insights and best practices (learn more about the workshop here). We have been lucky enough to partner with ObservePoint - a leader in automated tag auditing for Digital Marketers. And today, we are speaking with one of our workshop presenters - ObservePoint's VP of Sales, Doug Jensen. What makes Doug so inherently cool that we would want him to present at our workshop? Doug...
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5 Rules to Choosing an Enterprise Analytics Vendor

With the landscape of business analytics becoming increasingly more saturated with programs and partners offering their expertise on specific specialties, you might find yourself struggling with the complexity of creating a solid BA framework. As an industry professional with many years in consulting for companies such as Vevo and Target, I am going to provide you some inside knowledge on building a strong ground-floor for your analytics framework. This will help you not only process and manage...
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What You Missed at SWSE14 – Minneapolis

Our annual SWSE workshop series kicked off last week in Minneapolis and it was a day of marketing discussion, interaction and dare we say, fun?!   For those of you who were not able to join us, here is a quick list of what you missed (and what you’ll get if you attend any of our upcoming workshops).     1. Un-Marketing The marketing analytics industry is inundated with buzzwords, at SWSE14 we help you sift through the sea of hashtags to figure out what...
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Help! I am the ONLY Web Analyst in my company: Developing a Plan to Get Everything Done

In my Getting Started post I suggested that you make a list of everything you will need to do in order accomplish the goals you have been tasked with. Now, let’s talk about creating that list. This list is the first step in developing a plan of action. Remember, to be a successful Lone Web Analyst, it makes life a lot easier if you approach your work in an organized and strategic manner. At a minimum your list should address the following: Immediate Needs What’s the most pressi...
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Taking Control: Google Analytics’ User Management Upgrade

Google Analytics has recently updated their User Management system from a simple role-based system (Admin and User? How primitive!) to a highly granular system; this includes three levels in the account hierarchy with four different types of permissions. What to do with all of these new access permutations?! Firstly, let’s understand what each level in the hierarchy is: 1. Account - Your access point for Analytics, and the topmost level of organization. You cannot migrate historical data fro...
By Victoria Sawtelle
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Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

How in the "HEC" is my business doing? The Impact of Customer Sentiment

Whenever I submit consumer feedback, respond to a survey or post a comment on a site, I wonder about the value of my commentary. How important is feedback to your business, and if so in what respect? Am I just a UV metric that is considered highly engaged or am I a shopper who took the time to let the shop know how I felt about my overall experience with their digital storefront? When I ask this question as a strategic business consultant to organizations, the response received often stretches...
By Ted Moffatt
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Ted Moffatt is a Senior Consultant, Client Strategy Practice Lead at Stratigent.

An Honest Assessment: Finding Your Current State to Build a Strategy That Works

Over the last several years, I have had the opportunity to work with a variety of Stratigent clients on their analytics strategy, and there is nothing more exciting and fulfilling than helping an organization map out their path to analytics greatness. While it is true that most organizations have similar goals for their analytics programs (targeting more relevant ads and content to their visitors, driving more revenue and leads through optimization, assessing the performance of high-profile c...
By Erin Cropper
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Erin Cropper is the Director of Client Services at Stratigent.

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