Analytics Insights Blog

erin's picture

Posted By:

Erin Cropper, Manager of Client Services

10.10.14
One of the most common pain points I see with our clients is that they have bad, incomplete, or otherwise untrustworthy data and despite that, they keep reporting on it anyway. In the news recently, it was announced that Neilsen had been reporting on over seven months of bad data!...
Tim's picture

Posted By:

Tim, Lead - Customer Experience Practice

10.02.14
 
IBM Tealeaf does an amazing job of capturing and recording your site’s visitor interactions in real time. From there, you are able to analyze data to glean instant insight into what issues cause your customers to struggle. But like any system, it’s bound to encounter errors from time to...
Yang Zhang's picture

Posted By:

Yang Zhang, Analyst

09.18.14
It is not surprising that more and more companies are increasing their marketing spend on content marketing each year. In fact, marketers, on average, spend over a quarter of their marketing budget on content marketing (B2B Marketing Insider). However, after months of ideation, content design and publication, do we truly...
Tim's picture

Posted By:

Tim, Lead - Customer Experience Practice

09.10.14
You’ve probably seen the buzz on social media about the completely revamped Tealeaf 9.0. Perhaps you’re wistfully looking at the bottom of your browser where it shows that you’re still running Tealeaf 7.2 or earlier but know that upgrading the system is quite the undertaking. Not that you shouldn’...
bill's picture

Posted By:

Bill Bruno, CEO

08.26.14
If you've been keeping up with our industry, you have probably seen the Forrester Wave: Web Analytics, Q2 2014 report.  I'm not going to get into some of the shocking results and flaws in the research, as you can see by their chart below – their empirical research leaves much to be desired. So in...
vicky's picture

Posted By:

Victoria Sawtelle, Senior Analyst

08.20.14
Like everything in life – confidence is the key. But even with good posture and a voice full of gravitas, if you’re not confident in your data, you’re dead in the water. To help you understand the power of a well- constructed audit, I am going to take you through one I assisted with for a financial...
admin's picture

Posted By:

08.13.14

We are more than ½ way through the Stratigent Workshop series as we tour the nation, sharing our marketing analytics industry insights (learn more about the workshop here). Whether you have attended a workshop or have yet to, you...

Tony's picture

Posted By:

Tony, Analyst

08.07.14
 
If you’re picturing your analytics data as another source of slideshow-fodder for your meetings, you need to focus on a much larger prize - analytics isn’t just about getting statistics for your spreadsheets. A robust analytics program will open up new capabilities for your digital...
vicky's picture

Posted By:

Victoria Sawtelle, Senior Analyst

07.23.14
A month after the Android app release, Google Analytics put their money where their mouth is and released the iOS GA app last week. Now you can check your site performance in real-time on just about any of your mobile devices, including iPhone (it’s optimized for iPhone 5!), iPad, iPod Touch and Android. ...
Marcus's picture

Posted By:

Marcus Eagan, Analyst

06.24.14
Partner Spotlight: Google Analytics Premium
 
There is a rising theme in our industry today: if you don’t own your data, you don’t own your destiny. Every data analysis and management strategy should prioritize data ownership. Yet...
admin's picture

Posted By:

06.18.14

Next week we are headed to Columbus on our Stratigent Workshop series tour (learn more about the workshop). And as we travel the nation, sharing our marketing analytics industry insights and best practices, we think it's important...

admin's picture

Posted By:

06.11.14
 
As we continue to tour the U.S. for the Stratigent Workshop Series: Empower 2014 with Ensighten, Maxymiser, Observepoint and Opinionlab - it got us thinking about our eight locations and what makes them unique. We scoured the web and found some interesting facts that you might not know about these...
admin's picture

Posted By:

06.03.14

Our Stratigent Workshop series is in full-swing and we're touring the nation to share our marketing analytic industry insights and best practices (learn more about the workshop here). We have been lucky enough to partner with...

admin's picture

Posted By:

05.27.14
Our annual SWSE workshop series kicked off last week in Minneapolis and it was a day of marketing discussion, interaction and dare we say, fun?!
 
For those of you who were not able to join us, here is a quick list of what you missed (and what you’ll get if you attend any of our...
Marcus's picture

Posted By:

Marcus Eagan, Analyst

04.24.14
As the digital world changes channels, mobile analytics integration should not be an afterthought. The world is inundated with smartphones and tablets that are faster than my computer and they continue to reshape the digital landscape more and more every day. You must be prepared to record these mobile users. ...
Ted's picture

Posted By:

Edward “Ted” Moffatt, Senior Strategic Consultant

04.09.14

There is plenty of buzz around conversion rate optimization or CRO but what most companies have a hard time grasping is why CRO matters. To the average business developer or marketer, CRO is just another catch phrase to throw around without having a full grasp on what it can truly do for you – and with...

Salman's picture

Posted By:

Salman Malik, Consultant/Team Lead

03.25.14

With the landscape of business analytics becoming increasingly more saturated with programs and partners offering their expertise on specific specialties, you might find yourself struggling with the complexity of creating a solid BA framework.

As an industry professional with many years in consulting for companies...

jim's picture

Posted By:

Jim Glauner, Senior Consultant/Team Lead

02.27.14

Adobe SiteCatalyst’s Marketing Channels tool does a great job of segregating site traffic into different funnels. The ability to build custom channels tailored to each company’s marketing effort is coupled with a series of out-of-the-box channels that are ready to go with almost no configuration. That “...

Ashley's picture

Posted By:

02.18.14

Mobile phones have not only become a very vital part of our daily lives but also in a less obvious way they have become the remote controls to our lives as well. Next year brands will begin utilizing location-based data to more effectively reach consumers and successfully convert customers across the web and mobile. In...

bill's picture

Posted By:

Bill Bruno, CEO

02.14.14

I’ve had the pleasure of attending two Tag Management user conferences in the past month, Tealium and Ensighten.  It’s safe to say these two vendors are looking at the world the correct way, and that view is defined by one statement:

OWN YOUR DATA

For the past several years...

nestor's picture

Posted By:

Nestor Archival, Senior Consultant

01.13.14

Happy New Year to all! It is the perfect time to jot down resolutions that will help you get your digital analytics program in great shape for the coming year. But instead of lofty and unreasonable goals, you should try to follow these 4 simple tips:

  1. Be deliberate, go slow. Don’t try...
admin's picture

Posted By:

Tim Petlock, Consultant

12.05.13

Tealeaf is a great tool for reviewing your customers’ behavior while visiting your website.  Your organization might have started small and done a single application.  Quite likely the data proved to be valuable and additional applications were added into the mix.  But, as you added applications, did...

admin's picture

Posted By:

Adam McArdell, Senior Technical Consultant

12.04.13

So you want to track social interactions on your website.  How many times are people “Like”ing my content?  How many Tweets are my articles receiving?  Depending on the nature of your site, these can be very common questions.  You may have learned that you can track anything in your...

kevin's picture

Posted By:

Kevin Wysocki, Senior Consultant/Team Lead

11.04.13

Congratulations! Your organization recently implemented a Tag Management Systems (TMS), giving you more control over the marketing tags deployed by your team. The days of spending months trying...

vicky's picture

Posted By:

Victoria Sawtelle, Analyst

10.22.13

Google Analytics has recently updated their User Management system from a simple role-based system (Admin and User? How primitive!) to a highly granular system; this includes three levels in the account hierarchy with four different types of permissions. What to do with all of these new access permutations?!

...

erin's picture

Posted By:

Erin Cropper, Manager of Client Services

10.07.13

If you’re here, you probably already know that your website is failing in ways that you never even imagined were possible. It can be tough to come to terms with that, so if you’ve managed to do so, congratulations! You’ve taken the first step.

At this stage in the game, I don’t have to tell...

Ted's picture

Posted By:

Edward “Ted” Moffatt, Senior Strategic Consultant

09.23.13

Whenever I submit consumer feedback, respond to a survey or post a comment on a site, I wonder about the value of my commentary.  How important is feedback to your business, and if so in what respect? Am I just a UV metric that is considered highly engaged or am I a shopper who took the time to let the shop know how I...

Tamika's picture

Posted By:

Tamika Turner, Business Consultant

09.09.13

We’ve touched on aspects of executing your “solo” role, but what we need to discuss is how to overcome one of the key roadblocks you might face – resistance from other teams and managers.  Some may feel threatened or intimidated by the fact that you will be providing the company’s...

jim's picture

Posted By:

Jim Glauner, Senior Consultant/Team Lead

08.26.13

Zippy performance is a vital component of any website’s success. Quickly diagnosing site lag issues is critical but not always easy. In-browser tools like Firebug and Chrome’s developer tools can determine which page elements are slow to load, but not if a DNS lookup or redirect is taking way too long, and the...

bill's picture

Posted By:

Bill Bruno

08.20.13

I can't hold in my excitement about this update, so I'm going to lead with that and then get into the details.  Stratigent has been acquired by Ebiquity (www.ebiquity.com).  You can read more about their thoughts here: ...

vicky's picture

Posted By:

Victoria Sawtelle

08.12.13

SiteCatalyst Dashboards – When you need to know, and you need to know now!

One of the best features in SiteCatalyst is the ease of creating reports. A quick correlation or calculated metric and BOOM! – valuable, beautiful data. Although it’s a few more steps, creating dashboards...

dan's picture

Posted By:

Dan Lash, Senior Analyst

07.17.13

I’ve been doing quite a bit of training in Google Analytics lately. The most fun thing about that has been walking users through reports and having the chance to ‘WOW’ them with some of GA’s excellent features, especially Advanced Segments. Though I will note, a client recently suggested that there...

Sarah's picture

Posted By:

Sarah Dobes, Operations Manager

03.05.13

Welcoming in a new year in the Digital Analytics world, there is one word that the Operations team at Stratigent will remember about 2013.  Hiring.  More than ever, businesses are grasping for better,...

erin's picture

Posted By:

Erin Cropper, Manager of Client Services

03.04.13

At this point in time, there seems to be no room for arguments – we live in an increasingly mobile world. Even more importantly, the mobile landscape is changing dramatically every year. As of 2012, 4 out of 5 consumers reported using their smartphones to shop (Source: ...

Ted's picture

Posted By:

Ted Moffatt, Senior Consultant

02.13.13

The growth of the online personalization market has exploded and many of the top brands are scrambling to ensure that their web experience not only resonates with their consumers but ultimately is driven by their consumers’ experience with the brand. With online content consumption outpacing traditional forms of...

admin's picture

Posted By:

Stratigent

02.11.13

On Monday's we will be interviewing a member of the Stratigent team so you can get to know us a little better–...

nestor's picture

Posted By:

Nestor Archival, Senior Consultant/Team Lead

02.07.13

In a world dominated by SaaS-based analytics tools, IBM’s Unica NetInsight solution has not only kept itself buoyant but has continued to deliver outstanding value to its loyal customer base. Originally developed by Sane Solutions...

david's picture

Posted By:

David Dobes, Account Executive

02.04.13

Conference season has started, and I must say it started quite well!  I find myself quite exhausted from the chitchat and information sharing, but exhilarated by what I learned.  So, after taking a quick nap on the plane, I decided to write this somewhere over Nevada & Colorado mulling over all of the info I...

tiff_zimm's picture

Posted By:

Tiffany Zimmermann, Director of Marketing

01.17.13

As you grow, your reporting and analysis needs will grow with you. From my experience, working as a marketer in a multi-channel analytics company, I’d first start by saying that most companies aren’t using their analytics vendors to their full potential. And since we are being honest, most companies do not use...

patricia's picture

Posted By:

Patricia Kendall, Senior Consultant

12.27.12

As 2012 closes I have been starting to read several predictions for 2013 and I got to thinking about what my predictions would be.  Over the last year I have had the opportunity to works with a diverse group of clients.  I took the time to think about all the conversations I have had and I have come up with 5...

admin's picture

Posted By:

Stratigent

12.17.12

On Monday we will be interviewing a member of the Stratigent team so you can get to know us a little better–...

dan's picture

Posted By:

Dan Lash, Senior Analyst

12.13.12

It’s that time of year again - the time of year when most online marketers are heavily evaluating the success of their campaigns and strategies in 2012 and creating plans for 2013. Consequently there’s plenty of ways to slice and dice what happened on your site – What did your mobile visitors do? Did the...

Tamika's picture

Posted By:

Tamika Turner, Business Consultant

12.11.12

In my post on Developing a Plan to Get Everything Done I helped Lone Web Analysts create a list of all the immediate and future tasks they’re expected to accomplish. This list...

tiff_zimm's picture

Posted By:

Tiffany Zimmermann, Marketing Manager

12.06.12

Black Friday and Cyber Monday came and went and consumers were led into a whole new shopping experience this holiday season. Over the last few months our retail clients have been focused on getting the right processes and tools in place to measure this year's holiday programs across multiple platforms. This is the...

kevin's picture

Posted By:

Kevin Wysocki, Senior Consultant

12.03.12

For all you SiteCatalyst implementation experts out there – I’m sure you’ve used the getValOnce plugin at some point to help prevent inflating specific dimensions in your reports, such as external campaign code clicks, merchandising clicks, navigation elements, and the Channel Manager among other things....

Shailesh's picture

Posted By:

Shailesh Chauhan, Analyst

11.09.12

Mobile is changing the way we are approaching the environment around us. The way we communicate, work or even play; has been transformed with the advent of smartphones. Americans owning smartphones have outnumbered the basic mobile phones this year according to...

admin's picture

Posted By:

Stratigent

11.08.12

 

Webinar: Visualizing a Multi-Channel World 

November 28th at 11:00am CST
 
Stratigent and Klipfolio have been partnered for years and are taking...
tiff_zimm's picture

Posted By:

Tiffany Zimmermann, Marketing Manager

10.24.12

What happens on Wall Street no longer stays on Wall Street and what happens in Vegas now ends up on YouTube. Reputations are volatile and loyalties are fickle. I am a marketing manager at Stratigent, and as a marketer I know that I can never be fully in control of our brand. Your brand is what other people say about you...

admin's picture

Posted By:

Stratigent

10.22.12

There has been a lot of industry buzz surrounding the release of the free  Google Tag Manager tool that consolidates your website tags with a single snippet of code and lets you manage everything from a web interface.

At Stratigent we have delivered vendor-...

admin's picture

Posted By:

Stratigent

10.08.12

On Monday we will be interviewing a member of the Stratigent team so you can get to know us a little better–...

admin's picture

Posted By:

Stratigent

09.24.12

On Monday afternoons we will be interviewing a member of the Stratigent team so you can get to know us a little better–...

tiff_zimm's picture

Posted By:

Tiffany Zimmermann, Marketing Manager

09.17.12

The corporate website is an intrical part to almost every organizations sales/marketing process and still remains the main point of interaction for corporations. The need has never been greater to understand, communicate, and interact with the online behaviors of buyers. A recent study by Forrester Research found a typical...

admin's picture

Posted By:

Stratigent

09.17.12

On Monday afternoons we will be interviewing a member of the Stratigent team so you can get to know us a little better–...

adam's picture

Posted By:

Adam McArdell, Senior Consultant

09.11.12

A month ago, I said I'd be creating a Part 2 to my first cross-domain tracking post that will attempt to address some of the questions and run some additional tests within a few days.  Although...

admin's picture

Posted By:

Stratigent

09.10.12

On Monday afternoons we will be interviewing a member of the Stratigent team so you can get to know us a little better–...

Salman's picture

Posted By:

Salman Malik, Analyst

09.04.12

When it comes to dashboards and the multitude of vendors out there, how do you know which dashboard solution will best suit your needs? If this question keeps you up at night, please allow me to rid your insomnia once and for all.

First, let’s talk about what you need by answering a few questions:

    ...
admin's picture

Posted By:

Stratigent

08.29.12

From coast to coast, Stratigent participates in a number of industry events every year. ...

admin's picture

Posted By:

Stratigent

08.20.12

On Monday afternoons we will be interviewing a member of the Stratigent team so you can get to know us a little better (last week was ...

tiff_zimm's picture

Posted By:

Tiffany Zimmermann, Marketing Manager

08.16.12

Reports are the primary way that analysts communicate insight and drive change in their organizations. But as we are all aware numbers don’t speak for themselves. Have you gone through the process of defining your organizations KPI’s but find yourself wondering what type of chart/graph to use on your dashboard...

nestor's picture

Posted By:

Nestor Archival, Senior Consultant

08.07.12

The tag management landscape has grown and evolved in the past couple of years. As companies aim to either jumpstart or streamline their tag deployment process, tag management solutions have continuously improved to better meet the demand. Vendors have flourished, consequently giving way to multiple options for Analytics...

admin's picture

Posted By:

Stratigent

08.06.12

On Monday afternoons we will be interviewing a member of the Stratigent team so you can get to know us a little better (last week was ...

bill's picture

Posted By:

Bill Bruno, CEO

08.03.12

With the recent acquisition of Tealeaf by IBM, I've had several clients and interested parties reach out to me to ask about Tealeaf and how they compare to analytics vendors.  There is a lot of mixed messages floating around out there about any potential overlap with Tealeaf and an analytics solution such as Adobe...

Ted's picture

Posted By:

Ted Moffatt, Senior Consultant

07.31.12

SEO and the overall performance of a brands web site are often held in close proximity of each other. However when doing business and web analysis of your brand site the data points are usually miles apart. More often than not SEO related data is not included with the page view and visitor data that the business turns to...

admin's picture

Posted By:

Stratigent

07.30.12

 

On Monday afternoons we will be interviewing a member of the Stratigent team so you can get to know us a little better (last week was ...

admin's picture

Posted By:

Stratigent

07.16.12

On Monday afternoons we will be interviewing a member of the Stratigent team so you can get to know us a little better. This week, please welcome Nestor, Sr Consultant and Team Lead at Stratigent.

...
admin's picture

Posted By:

Stratigent

07.09.12

On Monday afternoons we will be interviewing a member of the Stratigent team so you can get to know us a little better. This week, please welcome Tiffany, Marketing Manager at Stratigent.

Q: What is the first thing you do when you get into the Stratigent office?

That depends, if I'm...

kevin's picture

Posted By:

Kevin Wysocki, Senior Consultant

07.09.12

About once a month, Adobe performs system maintenance on their products to fix bugs, increase reporting functionality and improve performance. These improvements are great, but unless you know where to look for them, you won’t hear about them for months later in their quarterly maintenance email.

To keep on...

tiff_zimm's picture

Posted By:

Tiffany Zimmermann, Marketing Manager

06.19.12

I am continually amazed when I hear statistics like “76% of the total US population are connected online in some way,” and “in any point in time, more than 30% of the world population can go online to learn, create and share.” Just as the internet has opened up the world to each and every one of us...

patricia's picture

Posted By:

Patricia Kendall, Senior Consultant

06.14.12

I recently worked with a client who was trying to compare her website and Facebook page.  The metric she wanted to look at was visits but that caused several problems because people interact with these two channels very differently.  Exposure to content occurs very differently on these two channels. A person has...

Tamika's picture

Posted By:

Tamika Turner, Business Consultant

05.17.12

In my Getting Started post I suggested that you make a list of everything you will need to do in order accomplish the goals you have been tasked with. Now, let’s talk about creating...

admin's picture

Posted By:

Stratigent

05.09.12

That's right, researchers have determined that it's possible to be legitimately addicted to the social network. Find out if you've got the itch...

If you score "often" or "always" on at least four of the six items, in the eyes of world-leading psychologists you are addicted to...

Tamika's picture

Posted By:

Tamika Turner, Business Consultant

05.07.12

When you saw the Web Analyst job posting it sounded cool, interesting, and intriguing. What the posting didn’t tell you was that to be a successful Web Analyst it would require a mild case of ADD. Some of the roles you will need to play are: strategist, project manager, marketer, salesman, statistician, analyst,...

tiff_zimm's picture

Posted By:

Tiffany Zimmermann, Marketing Manager

04.16.12

A growing number of people are trading items and favors between each other. With advancements in digital technology the web has made it possible to find an object or service they need, when they want it, and where they want it. Rather than finding these products and services at retailers, these items are often found in the...

bill's picture

Posted By:

Bill Bruno, CEO

03.28.12

A few of us from Stratigent attended the Adobe Summit last week.  As always, the show was really well put together.  They spare no expense for the attendees...great content, great food, great drinks...you know the drill if you've ever attended the Summit.  I wanted to give you a recap of the highlights...

dan's picture

Posted By:

Dan Lash, Analyst

03.27.12

Welcome to Stratigent’s second tutorial in the YouTube Analytics Reporting Series. Here I'll be walking you through the metrics and explain what to look for in reports. If you missed the first video on basic reports you can view it...

tiff_zimm's picture

Posted By:

Tiffany Zimmermann, Marketing Manager

03.13.12

I have to admit upfront that I know little to nothing about football, which is a good thing presently, proving that the following is truly unbiased opinion. It is my goal to see if the power of free analytics tools and social analytics can predict who Manning will sign with.

I started my quest with...

nestor's picture

Posted By:

Nestor Archival, Senior Consultant

03.12.12

A friend’s post in Facebook caught my eye:

wikipedia  “I know everything.”

...

bill's picture

Posted By:

Bill Bruno, CEO

03.09.12

Going Back to Cali…

LL Cool J was onto something with this song, and it is top of mind for me as I think about Stratigent’s presence at this year’s Data Driven Business Week (DDBW) in SF.  We had the opportunity to show up in force and show people what Stratigent has been...

admin's picture

Posted By:

Stratigent

02.29.12
Over the next couple days you'll be attending seminars, networking and learning from the brightest and most talented in the digital analytics space at eMetrics in San Francisco. 
 
It's a jam-packed couple of days and that's why we're saving the best for last! There...
dan's picture

Posted By:

Dan Lash, Analyst

02.23.12

Welcome to Stratigent’s very own YouTube Analytics Reporting Series. Here you’ll learn about helpful reports and getting started with the new reporting interface. We’ll start with the most basic reports and then dig in deeper with each video. ...

tiff_zimm's picture

Posted By:

Tiffany Zimmermann, Marketing Manager

02.10.12

It's not just best practices, it’s next practices. Online Marketing is all about information and people. Making connections that solve marketing problems and filtering out the noise in today’s environment of social and technological innovation can be challenging. 

With 1,...
Ted's picture

Posted By:

Ted Moffatt, Senior Consultant

02.01.12

Over the years serving as a technical specialist, business consultant, implementation strategist and digital campaign manager of online media there’s been a common thread in the majority of the projects I have engaged with: video. It sounds simple, even cliché, but online video for some businesses may be...

admin's picture

Posted By:

Stratigent

01.27.12

Stratigent and Critical Mass sponsored the sold out WAA Chicago Chapter Panel Discussion on Social Measurement earlier this week. If you missed the event, below is a recap of the topics covered. One commonality we found among Social Media...

bill's picture

Posted By:

Bill Bruno, CEO

01.23.12

 

I wanted to take a few moments to talk about Google’s decision to discontinue the sale of Urchin and frame up what that means for those of you currently using the software. 


Let’s...

Julie's picture

Posted By:

Julie, CFO/Managing Member

01.16.12

When Bill Bruno (or just Bruno as we like to call him) joined Stratigent as its first employee seven years ago he was a young but passionate computer engineer.  We instantly knew he would be a good fit – we loved him for his eternal optimism, his innate understanding of what clients needed and we hired him...

adam's picture

Posted By:

Adam McArdell, Consultant

01.06.12

Throughout my several adventures through the land of Google Analytics Implementations, I've found that cross-domain tracking seems to be one of the largest sources of confusion either while auditing past...

admin's picture

Posted By:

Stratigent

01.04.12

 

...

heather's picture

Posted By:

Heather Wimmer, Senior Consultant

12.19.11

Did you know that there’s a whole library of easy-to-use Google Analytics plugins for Excel?  I didn’t think so!  There’s a collection of plugins that connect the Google Analytics API to various tools available in Google’s App Library for Analytics.  I’ve been testing out a few...

patricia's picture

Posted By:

Patricia Kendall, Senior Consultant

12.12.11

 

I have several clients that I have been working with for a few years so I have seen how their analytics programs have evolved.  I decided that it would be an admirable idea to initiate some consultation with them about where they want to be in 2012, and I realized it was sort of like identifying a New...

dan's picture

Posted By:

Dan Lash, Analyst

12.09.11

“I love deadlines. I like the whooshing sound they may make as they fly by.” -Douglas Adams

Many people are looking for a breakthrough in productivity, or a new way of looking at the same old problem, that will allow them to do better work. I should know, I organize the Stratigent book...

admin's picture

Posted By:

Stratigent

12.07.11

A quick note to remind you that we have created a Google+ page for those interested in networking and learning more about Multi-Channel Analytics. You may be asking "what exactly is multi-channel analytics?" Well, hop on over to our Google+ page and see. You can join our circle...

bill's picture

Posted By:

Bill Bruno, President

12.05.11

Well, I already have my two front teeth, and barring any unforeseen injury I plan on not needing new ones any time soon.  I'm also not talking about SSL Search, despite the amount of uproar we've...

tiff_zimm's picture

Posted By:

Tiffany Zimmermann, Marketing Manager

11.18.11

In the game Rock Paper Scissors, two opponents randomly toss out hand gestures, and each one wins, loses or draws with equal probability. It's supposed to be a game of pure luck, not skill — and indeed, if humans were able to be perfectly random, no one could gain an upper hand over anyone else....

kevin's picture

Posted By:

Kevin Wysocki, Senior Consultant

11.15.11

2011 has been quite a year for advancements in the web analytics space. Adobe released a new version of SiteCatalyst with advanced segmentation, Webtrends dived deeper into social analytics, Google announced an enterprise version of GA, and the list goes on. What has grabbed my attention the most? None of these.

...

nestor's picture

Posted By:

Nestor Archival, Senior Consultant

11.01.11

Last October, Google announced that it is making SSL the default search setting for users signed in to their Google Accounts. This change encrypts logged-in users’ search terms,...

bill's picture

Posted By:

Bill Bruno, President

09.29.11

 

I wanted to take a moment to talk about the much anticipated and rumored launch of Google Analytics Premium that happened today.  I am very happy to announce that Stratigent is a reseller of the tool, and I hope that gives us the opportunity to work with many of you to build out your Premium...

admin's picture

Posted By:

Stratigent

09.21.11

 

Every month, there are more and more resources available for web analytics professionals and those seeking to learn more about our industry.  We've assembled a list of what we feel to be the most valuable resources on topics like: meaningful visualizations, dashboard layouts, KPI...

jennifer's picture

Posted By:

Jennifer Vessenmeyer, COO

09.20.11

 

Stratigent was recently engaged by a global company to analyze lead generation forms across more than two dozen company websites and microsites. Although many of our findings were specific to that client, several key learnings would be valuable to any marketer looking to optimize their lead generation forms...

john's picture

Posted By:

John Morse, Analyst

09.08.11


Having voice of customer (VOC) data is great for getting more of a personal feel for what customers think as they navigate and use the features on a site. Some great insights that can be analyzed for VOC are comments, user ratings, recommendations, and overall satisfactions during a visit. As tracking for VOC...

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Erin Cropper, Senior Consultant

09.01.11

 

Over the last several years, I have had the opportunity to work with a variety of Stratigent clients on their analytics strategy, and there is nothing more exciting and fulfilling than helping an organization map out their path to analytics greatness. While it is true that most organizations have similar...

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Adam McArdell, Consultant

08.30.11


Perhaps you have heard someone else utter these unfortunate words, or maybe you have heard yourself say them as your stomach cringed and tried to run away from the implications. No requests were made to change analytics code, but something clearly changed. What do you do now?

In the majority of cases,...
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Posted By:

Tiffany Zimmermann, Marketing Manager

08.25.11

One of the real hot topics right now is customer engagement- and it's a nice notion that the customer wants to be as informed as possible but it's not necessarily true. 

In the old days we couldn't accurately get information on customer behavior, all you knew is "did a transaction...

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Tiffany Zimmermann, Marketing Manager

07.28.11

KPI’s (Key Performance Indicators) for online media marketing are used to measure the web successes of brands. Some KPI examples for Facebook marketing include: comments, “Likes” to photos/posts, clicks on ads, and many more. Tracking these indicators has become important for businesses as they are seeing...

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Patricia Kendall, Senior Consultant

07.22.11

I work with a number of clients who are very focused on Mobile this year. When I say focused it is more like they know they should be focused but they are not exactly sure what to do. This bewilderment is driven by the huge amount of media and research claiming how enormous and critical Mobile has become for businesses to...

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Tiffany Zimmermann, Marketing Manager

07.20.11

Are social media and content marketing the glue that brings multi channel marketing together? Is it finally the year for mobile? Will companies focus on a more holistic online marketing approach?

I believe that 2012 will be somewhat less about talk and more about action. Below is a list of what I feel to be likely...

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Posted By:

Bill Bruno, President, Stratigent

07.17.11

I hope you are all enjoying summer and getting out of the office a bit. It's definitely refreshing to get some warm weather out here in Chicago. This month I wanted to cover the following:

How do you define an "Enterprise" or "Best in Class" analytics program?

I...

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Stratigent

06.28.11

Although coined terms such as "owned, earned and paid” classifications have become commonly used in the interactive marketing space today, they're often loosely applied. One way to cut through the confusion, for platforms such as Facebook, is to stick with the classifications formalized by ...

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Stratigent

06.16.11

Thank you to all that were able to participate in the Facebook Analytics webinar this week. If you were not able to join, we appreciate your interest and hope you enjoy the attached Facebook Analytics Webinar slides. For the audio recording you can download the...

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Dan Lash, Analyst

06.13.11
 
“Good, better, best. Never let it rest. Until your good is better and your better is best.” - Tim Duncan
 
Marketers are increasingly being called upon to look at the bigger picture of their online presence. A decade ago it was pretty...
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Kevin Wysocki, Consultant

06.10.11
For any organization trying to understand the effectiveness of their marketing initiatives, one of biggest challenges they face is having the ability to segment campaign data, making it relevant to each level in the organization. This includes high level information for the CMO that wants to see conversions/revenue by...
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Nestor Archival, Senior Consultant

06.01.11

With more than 140 million users in the US, Facebook has become a powerful marketing and communication platform. Unfortunately for marketers who want to understand the impact of their Facebook presence, Facebook is not easy to measure. Using Facebook Insights (the built-in analytics tool) is complicated by poor...

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Dave DeVries, Senior Consultant

05.31.11

I have worked with companies and clients who have had to develop reporting strategies to meet the needs and requirements of multiple level audiences within their organization and map their online call-to-actions to those KPI’s. The more successful strategies and implementations I have seen have taken a top-down...

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Posted By:

Heather Wimmer, Senior Consultant

05.13.11

I’ve worked with companies at many different stages of analytics maturity. Some have the ability to do multi-channel analysis, others are still working on building confidence in their online data. A lot of people think that you have to go through some X number of steps before you can even think about...

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Posted By:

John Morse, Analyst

05.02.11
When partnering with a company during the launch or updating of their website, the process can be expedited if the company utilizes a Solution Design Document (SDD) from a tracking implementation standpoint. There are many benefits of using an SDD, which I will explain later on, and a few foolish excuses not to use it....
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Posted By:

Erin Cropper, Senior Consultant

04.28.11

Unless you’ve been hidden away for the last month or so, you’ve no doubt heard about Adobe’s exciting announcement with regard to the introduction and launch of SiteCatalyst version 15. I attended the Adobe Omniture Summit in March, and the various product feature announcements were met with much...

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Posted By:

Dan Lash, Analyst

04.08.11
Oftentimes, I find strong parallels between managing analytics reporting and everyday life. I recently finished reading Outliers by Malcom Gladwell, a book in which Gladwell analyzes and attempts to answer why the successful achieve. This had me thinking...
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Adam McArdell, Consultant

04.04.11

As a man who enjoys coding solutions, I'll run into a frustrating problem every once in a great while: sharing information between two different domains. Suppose you have an e-commerce funnel on one domain, ABC.com, while your main site lives on XYZ.com. Your boss decides that he or she wants to see user interaction...

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Patricia Kendall, Senior Consultant

03.14.11

In my role as a Sr. Consultant at Straigent, I am often asked to lead sessions designed to get consensus on business objectives and key performance indicators. These sessions are typically critical pieces of an overall KPI development project and I need stakeholders to be fully engaged in order to succeed. Many times when...

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Nestor Archival, Senior Consultant

02.25.11

In today’s world, Facebook is the biggest cog in the social media machine and is a ubiquitous part of modern popular culture. Since its inception in early 2004, Facebook has gradually developed from being an exclusive network of US universities to a global social media juggernaut currently serving 500 million active...

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Posted By:

Erin Cropper, Senior Consultant

02.22.11

Putting processes into place is essential to the ongoing success of any analytics program. Most organizations can generate some isolated successes without the use of processes, and when you’re starting out, it is important to get some of those “quick wins” to gain momentum. Over time, however,...

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Nestor Archival, Senior Consultant

10.12.10

Tagging is not always easy especially when trying to cultivate meaningful data. Depending on the website technology or supplemental service you are employing, it can be quite a challenge to go beyond adding your basic analytics tag. However, this should not stop you from pursuing your...

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Posted By:

Patricia Kendall, Senior Consultant

09.22.10

I spend a lot of time helping clients figure out what to measure and helping them define solid KPI’s but once those KPI’s are deployed organizations often struggle with what the next steps are and, for example, what to do if the KPI’s are indicating a problem.

...
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Posted By:

Shawn C. Reed, Senior Technical Consultant

09.02.10

One of the biggest challenges facing today's enterprise organizations is how to manage and digest large quantities of data. For most companies, web analytics is only a piece of the puzzle. There are places outside of marketing where data is constantly being collected and needs to somehow be turned into something useful...

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Posted By:

Adam McArdell, Consultant

08.20.10

A common complaint I have heard from clients regarding Google Analytics involves losing one’s data to Google’s chasm-sized storage bins, never to be seen again. Sure, Google does provide a healthy API and a nice array of reporting, but what if you want to use log files to upload web data into a home-grown data...

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Posted By:

Erin Cropper, Senior Consultant

08.03.10

One of the most common pain points that I run across when dealing with strategy for organizations of any size is a lack of education amongst web analytics users. A lack of education in an organization can cause a great deal of pain and frustration, and can pose significant challenges to growing the analytics program and...

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Posted By:

Kevin Wysocki, Consultant

07.13.10

After working with dozens of clients across virtually all sectors, two of the biggest pain points I hear are (1.) how to calculate the impact each online channel has on the other, and if they have extra budget, (2.) what channel should they invest in to give them the highest overall ROI. I’m sure you or your boss has...

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Posted By:

Nestor Archival, Senior Consultant

07.09.10

Transforming the way clients leverage analytics has never been a uniform process. Sometimes the tactics we use vary from group to group within an organization. Having worked with several enterprise-level clients, I have observed that the techniques we apply depend on where an organization stands on Stratigent’s web...

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Posted By:

Patricia Kendall, Senior Consultant

06.21.10

Feedback - when executed correctly - can improve results and strengthen organizations.

I have recently been thinking a lot about how analytics and the concept of feedback are related. After all, providing analysis is really a form of feedback - when it is positive, it’s usually an easy task to deliver the...

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Posted By:

Shawn C. Reed, Senior Technical Consultant

06.17.10

Throughout my analytics career, I have worked with countless companies around the world; companies of every size, and from every imaginable industry. And yet, despite their differences, many of them forget the two most important words in analytics: “early” and “often”.

To explain, I come...

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Posted By:

Jennifer Vessenmeyer, COO

06.01.10
Similar to baseball season, this summer’s Pimp Your Reports Workshop Series is in full swing! We already conducted a successful session in Chicago on May 18th. Attendees...
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Posted By:

Jennifer Vessenmeyer, COO

04.20.10

It’s hard to believe it has been a year since we first kicked off the Pimp Your Reports Workshop Series. For those of you who are unaware, Pimp Your Reports is a hands-on workshop packed with tips and concrete...

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Posted By:

Bill Bruno, VP, Business Development & Technology

09.16.09

As I stepped out of a meeting downtown and onto the train to head home, I was pretty shocked to see a significant amount of missed calls and about twice as many emails than I typically get during that timeframe. Little did I know that Omniture would be making news again, which I’m sure shocked many of you as well. My...

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Posted By:

Nestor Archival, Senior Consultant

08.20.09

A WebTrends software client once asked me if there was a general guideline for the number of analysis servers that should be used as the number of profiles increases. In other words: “How many profiles can we have per analysis server?” WebTrends doesn’t have an official guideline and there’s no one-...

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Posted By:

Josh Manion, Managing Partner/Founder

07.31.09

Yesterday, Yahoo! Announced the release of the Yahoo! Web Analytics Consultant Network (YWACN). I am excited that Stratigent has been included in this network of leading consultants and I am looking forward to working with our clients to leverage the power of the Yahoo! Web Analytics platform. As part of this program,...

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Posted By:

Nestor Archival, Senior Consultant

06.12.09

On June 1st, Microsoft released Bing, the company’s next generation search engine and aspiring Google killer. Bing has gotten a lot of publicity lately and chances are, it may have...

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Posted By:

Bill Bruno, VP, Business Development & Technology

06.11.09

I hope that you’ve been able to make it out to an OMS near you. I’ve had the pleasure of presenting in MN and ATL, and the crowds have been awesome! As part of my presentation, “Inside the Mind of an Analyst,...

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Posted By:

Nestor Archival, Senior Consultant

05.21.09

Last Thursday's Google outage had a dramatic impact on more than just Google...

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Posted By:

Nestor Archival, Senior Consultant

05.15.09

One way to track referrals from a 301 redirect is to append a URL parameter. However, if you use a question mark (?) to do so, you will create duplicate...

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Posted By:

Nestor Archival, Senior Consultant

04.20.09

Ever wanted to do QA and use Fiddler for Firefox? Are you frustrated with having Firebug restrict viewing...

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Posted By:

Nestor Archival, Senior Consultant

04.14.09

WebTrends Tag Builder 3.0 went live toward the end of March and presented the renewed panache and enthusiasm that has been building up in the WebTrends organization recently. On the v3.0 release, WebTrends Technical Support Manager Wayne Denman said, “This is the first time the general public gets to sample the...

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Posted By:

Josh Manion, Managing Partner/Founder

01.30.09

Just a quick post today to let everybody know about a webcast that I will be doing for the WAA with Akin Arikan and Bryan Eisenberg on testing and how to build a testing program within your organization.

Below is a synopsis of the webinar and registration information. We hope you can join us for this educational...

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Posted By:

Jennifer Vessenmeyer, COO

01.09.09

Beginning February 10th, 2009, Stratigent will be expanding its popular Pimp Your Reports: Executive Dashboards & Reports workshop series to become a six-city nationwide tour. Stops will include the following cities and dates:

  • ...
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Posted By:

Jennifer Vessenmeyer, COO

11.16.08
Reports are the primary way we share web insight throughout our organizations. Unfortunately, they can be very time consuming, and in many cases, no one reads them anyway.

However, great reports can be a powerful tool to help you move your...

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Posted By:

Bill Bruno, VP, Business Development & Technology

11.02.08

Throughout the month of November, Stratigent will be speaking at the WebTrends Connect Seminar Series. The free, half-day seminars are scheduled for 7 cities throughout the US. For a detailed list of locations, the agenda, or to register, visit the ...

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Posted By:

Jennifer Vessenmeyer, COO

10.30.08

Congratulations to Jim Sterne and the eMetrics crew for another great Marketing Optimization Summit. The keynote speakers were some of the best that I’ve seen – James Robinson from The New York Times, Mike Marvel from Home Depot, Joe Megibow from Hotels.com and Kim Johnston from Symantec.

Most of the...

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Posted By:

Nestor Archival, Senior Consultant

09.08.08

WebTrends recently released Tag Builder, a dynamic online tool used in creating advanced base tags for your site. Tag Builder produces a much improved set of tags from the one generated by the WebTrends user interface.

For starters, the Tag Builder uses a...

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Posted By:

Bill Bruno, VP, Business Development & Technology

09.02.08

As you track your web initiatives, think about how much time you spend reconciling or explaining the differences between the numbers contained within your web analytics platform and other data sources (i.e. paid search, offline data, etc.) in a given week. Extending that across an entire year, my guess is that you...

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Posted By:

Josh Manion, Managing Partner/Founder

08.25.08

Marketers have fallen in love with online video as the newest advertising medium. And while it is projected to drive huge growth in this area during the coming years, the industry currently lacks proven best practices for measuring online videos, a critical step for proving the overall value of online video.

In our...

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Posted By:

Bill Bruno, VP, Business Development & Technology

08.21.08

The Online Marketing Summit (http://www.onlinemarketingsummit.com/) is a great conference put together by Aaron Kahlow, an expert in online marketing and a good friend of mine. I’ve had the pleasure of presenting alongside him in the city tour last summer, and...

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Posted By:

Josh Manion, Managing Partner/Founder

07.21.08

For awhile now, many of our clients and industry friends such as Eric Peterson and Avinash have asked us to share our web analytics experiences through a Stratigent blog. While the growth of the web analytics industry has...