Can Analytics Predict where Peyton Manning will end up Playing in 2012?

I have to admit upfront that I know little to nothing about football, which is a good thing presently, proving that the following is truly unbiased opinion. It is my goal to see if the power of free analytics tools and social analytics can predict who Manning will sign with. I started my quest with Google News where I found countless articles predicting which team was going to sign Manning. As of this morning, it looks like the following teams are in favor: Arizona Cardinals, Denver Broncos, Ho...
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The Rock Paper Scissors of Analytics

In the game Rock Paper Scissors, two opponents randomly toss out hand gestures, and each one wins, loses or draws with equal probability. It's supposed to be a game of pure luck, not skill — and indeed, if humans were able to be perfectly random, no one could gain an upper hand over anyone else. But that’s just it; human decision-making is NEVER random. Unlike a coin toss, the outcome of each game depends on decisions made by the participants. Essentially, by using analytics and insight you...
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Facebook Analytics Webinar Slides

Thank you to all that were able to participate in the Facebook Analytics webinar this week. If you were not able to join, we appreciate your interest and hope you enjoy the attached Facebook Analytics Webinar slides. For the audio recording you can download the webinar here (you must be a registered OMC community user). At Stratigent, we know that social media marketing is a powerful strategy that will make your business more profitable over time. We have helped several fortune 5...
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The Social Challenge: Paid,Owned, and Earned Media

Although coined terms such as "owned, earned and paid” classifications have become commonly used in the interactive marketing space today, they're often loosely applied. One way to cut through the confusion, for platforms such as Facebook, is to stick with the classifications formalized by Forrester Research. We suggest the first thing to remember when trying to analyze Facebook data is that Facebook is a multifaceted platform. The platform enables marketers to interact with users in man...
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Creating an Effective Campaign Naming Taxonomy

For any organization trying to understand the effectiveness of their marketing initiatives, one of biggest challenges they face is having the ability to segment campaign data, making it relevant to each level in the organization. This includes high level information for the CMO that wants to see conversions/revenue by all channels (not just online), Director-level information such as online channels (paid search, social media, direct traffic) and detailed information for the creative designer...
By Kevin Wysocki
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Kevin Wysocki is the Tag Management Practice Lead at Stratigent.

The Three Things I Like Best about SiteCatalyst v15

Unless you’ve been hidden away for the last month or so, you’ve no doubt heard about Adobe’s exciting announcement with regard to the introduction and launch of SiteCatalyst version 15. I attended the Adobe Omniture Summit in March, and the various product feature announcements were met with much excitement and applause. As an avid SiteCatalyst user and a consultant to many clients with SiteCatalyst implementations, I am thrilled with the new features, and am anxiously awaiting the opportu...
By Erin Cropper
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Erin Cropper is the Director of Client Services at Stratigent.

Helpful Resources for Business Analysts

  Every month, there are more and more resources available for web analytics professionals and those seeking to learn more about our industry. We've assembled a list of what we feel to be the most valuable resources on topics like: meaningful visualizations, dashboard layouts, KPI definition, Excel Tips and professional development resources which were mentioned and discussed during the Stratigent Workshop Series.  Meaningful Visualizations: ♦ Say it with charts complete T...

Pimp Your Reports is off and running!

Similar to baseball season, this summer’s Pimp Your Reports Workshop Series is in full swing! We already conducted a successful session in Chicago on May 18th. Attendees walked away with tips and concrete techniques for creating meaningful dashboards and reports while applying strategy to overall design. Next stop – Seattle!   In our recent Chicago session one attendee from Blue Cross Blue Shield of Illinois said “I think she [Jennifer] is an engaging and articulate...
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Facebook Page Analytics: Using and Integrating Data from Facebook Insights

With more than 140 million users in the US, Facebook has become a powerful marketing and communication platform. Unfortunately for marketers who want to understand the impact of their Facebook presence, Facebook is not easy to measure. Using Facebook Insights (the built-in analytics tool) is complicated by poor documentation, unclear definitions, inconsistent naming and frequent updates. However, savvy marketers are able to leverage Facebook Insights to extract useful insights and make actionabl...
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Educational Resources - As Promised

I hope that you’ve been able to make it out to an OMS near you. I’ve had the pleasure of presenting in MN and ATL, and the crowds have been awesome! As part of my presentation, “Inside the Mind of an Analyst,” I promised to deliver a list of resources that you could use to educate yourself on Web Analytics. So, as promised, here is a list. I’d love for you to comment and add in other resources that I don’t have listed, and please contact me directly if you have any question...
By Bill Bruno
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Bill Bruno is the CEO at Stratigent.

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