A New Analytics Vendor Power Rankings

If you've been keeping up with our industry, you have probably seen the Forrester Wave: Web Analytics, Q2 2014 report.  I'm not going to get into some of the shocking results and flaws in the research, as you can see by their chart below – their empirical research leaves much to be desired. So in response, I want to have a little fun and introduce to you my own ranking system.    For those longstanding subscribers to my newsletter, you know that I have been a lifelong...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Making Better Decisions: A look into one financial service providers Confidence Audit.

Like everything in life – confidence is the key. But even with good posture and a voice full of gravitas, if you’re not confident in your data, you’re dead in the water. To help you understand the power of a well- constructed audit, I am going to take you through one I assisted with for a financial services client.  Being a Fortune Global 500 company, they have a large number of visitors interacting with their brand website. They wanted to ensure that their implementation was s...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

SWSE14 Flash Interview! Talking with Maxymiser's Chloe Lind

We are more than ½ way through the Stratigent Workshop series as we tour the nation, sharing our marketing analytics industry insights (learn more about the workshop here). Whether you have attended a workshop or have yet to, you might be wondering about the guests we have touring with us. In today’s partner Flash Interview, we are talking with Chloe Lind, Managing Consultant at Maxymiser - a leader in multivariate testing, personalization and cross-channel optimization solutions. Why does C...
By Admin
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Posted by our team of rockstars.

Great reports aren’t a coincidence

  “I love deadlines. I like the whooshing sound they may make as they fly by.” -Douglas Adams   Many people are looking for a breakthrough in productivity, or a new way of looking at the same old problem, that will allow them to do better work.  Recently, I was on what I’ll lovingly refer to as an analysis bender. You know, one of those nights before your big report is due, and the report you’ve been working on all week long still doesn’t have the ah-ha bullet p...
By Admin
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Posted by our team of rockstars.

3 Internet Pipe Dreams that Robust Analytics Make a Reality

  If you’re picturing your analytics data as another source of slideshow-fodder for your meetings, you need to focus on a much larger prize - analytics isn’t just about getting statistics for your spreadsheets. A robust analytics program will open up new capabilities for your digital presence and organization.    Effectively building an analytics program is difficult, however; and it’s not uncommon to wonder, “Should we even go through with this?” or “Wi...
By Tony Cohen
About the Author:

Tony Cohen is a Senior Analyst at Stratigent.

GA on the Go: Google Analytics Launches a Mobile App!

A month after the Android app release, Google Analytics put their money where their mouth is and released the iOS GA app last week. Now you can check your site performance in real-time on just about any of your mobile devices, including iPhone (it’s optimized for iPhone 5!), iPad, iPod Touch and Android.    A long-standing GA partner, we spoke with Jesse Nichols of Google Analytics Premium, Industry Solutions & Partnerships, to get the scoop on the app. "The up...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

"Enterprise" vs "Best in Class" analytics program

I hope you are all enjoying summer and getting out of the office a bit. It's definitely refreshing to get some warm weather out here in Chicago. This month I wanted to cover the following: How do you define an "Enterprise" or "Best in Class" analytics program? I've been asked this question quite a few times in recent months, and I think this is a result of a common problem in our industry. We try to generalize and put everything in a nice, little box and it simply doesn't work in the ever-chan...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Am I Getting Enough Value From My Vendor Investments?

As you grow, your reporting and analysis needs will grow with you. From my experience, working as a marketer in a multi-channel analytics company, I’d first start by saying that most companies aren’t using their analytics vendors to their full potential. And since we are being honest, most companies do not use the full potential of ANY of the software they implement. These products are so packed with features it is difficult to stay out in front of all your needs.  Below I will talk...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Busting 3 Myths with Google Analytics Premium

Partner Spotlight: Google Analytics Premium   There is a rising theme in our industry today: if you don’t own your data, you don’t own your destiny. Every data analysis and management strategy should prioritize data ownership. Yet the task of managing and processing said data at the necessary speeds is no small order. Unless you are a technology giant that has invested hundreds of millions of dollars in one of the world’s fastest data infrastructures, it’s in your be...
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8 Fun Facts about SWSE14 Locations

  As we continue to tour the U.S. for the Stratigent Workshop Series: Empower 2014 with Ensighten, Maxymiser, Observepoint and Opinionlab - it got us thinking about our eight locations and what makes them unique. We scoured the web and found some interesting facts that you might not know about these beautiful cities.      If you want to attend our workshop at any of the cities below, reserve your spot today by visiting, the Stratigent Event Page &nbs...
By Admin
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Posted by our team of rockstars.

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