Great reports aren’t a coincidence

  “I love deadlines. I like the whooshing sound they may make as they fly by.” -Douglas Adams   Many people are looking for a breakthrough in productivity, or a new way of looking at the same old problem, that will allow them to do better work.  Recently, I was on what I’ll lovingly refer to as an analysis bender. You know, one of those nights before your big report is due, and the report you’ve been working on all week long still doesn’t have the ah-ha bullet p...
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3 Internet Pipe Dreams that Robust Analytics Make a Reality

  If you’re picturing your analytics data as another source of slideshow-fodder for your meetings, you need to focus on a much larger prize - analytics isn’t just about getting statistics for your spreadsheets. A robust analytics program will open up new capabilities for your digital presence and organization.    Effectively building an analytics program is difficult, however; and it’s not uncommon to wonder, “Should we even go through with this?” or “Wi...
By Tony Cohen
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Tony Cohen is a Senior Analyst at Stratigent.

GA on the Go: Google Analytics Launches a Mobile App!

A month after the Android app release, Google Analytics put their money where their mouth is and released the iOS GA app last week. Now you can check your site performance in real-time on just about any of your mobile devices, including iPhone (it’s optimized for iPhone 5!), iPad, iPod Touch and Android.    A long-standing GA partner, we spoke with Jesse Nichols of Google Analytics Premium, Industry Solutions & Partnerships, to get the scoop on the app. "The up...
By Victoria Sawtelle
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Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

"Enterprise" vs "Best in Class" analytics program

I hope you are all enjoying summer and getting out of the office a bit. It's definitely refreshing to get some warm weather out here in Chicago. This month I wanted to cover the following: How do you define an "Enterprise" or "Best in Class" analytics program? I've been asked this question quite a few times in recent months, and I think this is a result of a common problem in our industry. We try to generalize and put everything in a nice, little box and it simply doesn't work in the ever-chan...
By Bill Bruno
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Bill Bruno is the CEO - North America, Ebiquity.

Am I Getting Enough Value From My Vendor Investments?

As you grow, your reporting and analysis needs will grow with you. From my experience, working as a marketer in a multi-channel analytics company, I’d first start by saying that most companies aren’t using their analytics vendors to their full potential. And since we are being honest, most companies do not use the full potential of ANY of the software they implement. These products are so packed with features it is difficult to stay out in front of all your needs.  Below I will talk...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Busting 3 Myths with Google Analytics Premium

Partner Spotlight: Google Analytics Premium   There is a rising theme in our industry today: if you don’t own your data, you don’t own your destiny. Every data analysis and management strategy should prioritize data ownership. Yet the task of managing and processing said data at the necessary speeds is no small order. Unless you are a technology giant that has invested hundreds of millions of dollars in one of the world’s fastest data infrastructures, it’s in your be...
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8 Fun Facts about SWSE14 Locations

  As we continue to tour the U.S. for the Stratigent Workshop Series: Empower 2014 with Ensighten, Maxymiser, Observepoint and Opinionlab - it got us thinking about our eight locations and what makes them unique. We scoured the web and found some interesting facts that you might not know about these beautiful cities.      If you want to attend our workshop at any of the cities below, reserve your spot today by visiting, the Stratigent Event Page &nbs...
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SWSE14 Flash Interview! Talking with Ensighten's Josh Slivken

  Next week we are headed to Columbus on our Stratigent Workshop series tour (learn more about the workshop). And as we travel the nation, sharing our marketing analytics industry insights and best practices, we think it's important for you to get up-close & personal with our partner presenters. So today we are talking with Josh Slivken from one of the leading providers of omni-channel data and tag management solutions - Ensighten!    So why did we partner with Josh? Is...
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Mobile Integration: Prepare for the Future

As the digital world changes channels, mobile analytics integration should not be an afterthought. The world is inundated with smartphones and tablets that are faster than my computer and they continue to reshape the digital landscape more and more every day. You must be prepared to record these mobile users.    Generally, mobile web analytics can be confusing to traditional site-side analysts whose knowledge does not translate into understanding the nuances of the mobile us...
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SWSE14 Flash Interview! Talking with Observepoint's Doug Jensen

Our Stratigent Workshop series is in full-swing and we're touring the nation to share our marketing analytic industry insights and best practices (learn more about the workshop here). We have been lucky enough to partner with ObservePoint - a leader in automated tag auditing for Digital Marketers. And today, we are speaking with one of our workshop presenters - ObservePoint's VP of Sales, Doug Jensen. What makes Doug so inherently cool that we would want him to present at our workshop? Doug...
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