Series: Help! I am the ONLY Web Analyst in my company| Deciding What to Focus On

In my post on Developing a Plan to Get Everything Done I helped Lone Web Analysts create a list of all the immediate and future tasks they’re expected to accomplish. This list can be very long, so let’s talk about how to prioritize.  With so much to do you’ll have to figure out a way to determine where to focus first and every step along the way. The way to approach this will vary depending on your environment: 1. Management has a somewhat clear vision and set of priorities. This...
By

You’re Doing it Wrong: Content Marketing Strategy

It is not surprising that more and more companies are increasing their marketing spend on content marketing each year. In fact, marketers, on average, spend over a quarter of their marketing budget on content marketing (B2B Marketing Insider). However, after months of ideation, content design and publication, do we truly know how effective the investment has been? And even more importantly, can we identify which efforts didn’t work? That is exactly the question stakeholders will ask when th...
By Yang Zhang
About the Author:

Yang Zhang is a Senior Analyst at Stratigent.

How to Successfully Tackle Your Tealeaf Upgrade

You’ve probably seen the buzz on social media about the completely revamped Tealeaf 9.0. Perhaps you’re wistfully looking at the bottom of your browser where it shows that you’re still running Tealeaf 7.2 or earlier but know that upgrading the system is quite the undertaking. Not that you shouldn’t upgrade; you’ll love the way you can slice and dice data with dimensions, but setting up those new reports is no small task.     Success with Tealeaf in 2015. Th...
By Customer Experience Team
About the Author:

Written by the Stratigent Customer Experience Team.

A New Analytics Vendor Power Rankings

If you've been keeping up with our industry, you have probably seen the Forrester Wave: Web Analytics, Q2 2014 report.  I'm not going to get into some of the shocking results and flaws in the research, as you can see by their chart below – their empirical research leaves much to be desired. So in response, I want to have a little fun and introduce to you my own ranking system.    For those longstanding subscribers to my newsletter, you know that I have been a lifelong...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Making Better Decisions: A look into one financial service providers Confidence Audit.

Like everything in life – confidence is the key. But even with good posture and a voice full of gravitas, if you’re not confident in your data, you’re dead in the water. To help you understand the power of a well- constructed audit, I am going to take you through one I assisted with for a financial services client.  Being a Fortune Global 500 company, they have a large number of visitors interacting with their brand website. They wanted to ensure that their implementation was s...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

SWSE14 Flash Interview! Talking with Maxymiser's Chloe Lind

We are more than ½ way through the Stratigent Workshop series as we tour the nation, sharing our marketing analytics industry insights (learn more about the workshop here). Whether you have attended a workshop or have yet to, you might be wondering about the guests we have touring with us. In today’s partner Flash Interview, we are talking with Chloe Lind, Managing Consultant at Maxymiser - a leader in multivariate testing, personalization and cross-channel optimization solutions. Why does C...
By Admin
About the Author:

Posted by our team of rockstars.

Great reports aren’t a coincidence

  “I love deadlines. I like the whooshing sound they may make as they fly by.” -Douglas Adams   Many people are looking for a breakthrough in productivity, or a new way of looking at the same old problem, that will allow them to do better work.  Recently, I was on what I’ll lovingly refer to as an analysis bender. You know, one of those nights before your big report is due, and the report you’ve been working on all week long still doesn’t have the ah-ha bullet p...
By Admin
About the Author:

Posted by our team of rockstars.

3 Internet Pipe Dreams that Robust Analytics Make a Reality

  If you’re picturing your analytics data as another source of slideshow-fodder for your meetings, you need to focus on a much larger prize - analytics isn’t just about getting statistics for your spreadsheets. A robust analytics program will open up new capabilities for your digital presence and organization.    Effectively building an analytics program is difficult, however; and it’s not uncommon to wonder, “Should we even go through with this?” or “Wi...
By Tony Cohen
About the Author:

Tony Cohen is a Senior Analyst at Stratigent.

GA on the Go: Google Analytics Launches a Mobile App!

A month after the Android app release, Google Analytics put their money where their mouth is and released the iOS GA app last week. Now you can check your site performance in real-time on just about any of your mobile devices, including iPhone (it’s optimized for iPhone 5!), iPad, iPod Touch and Android.    A long-standing GA partner, we spoke with Jesse Nichols of Google Analytics Premium, Industry Solutions & Partnerships, to get the scoop on the app. "The up...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

"Enterprise" vs "Best in Class" analytics program

I hope you are all enjoying summer and getting out of the office a bit. It's definitely refreshing to get some warm weather out here in Chicago. This month I wanted to cover the following: How do you define an "Enterprise" or "Best in Class" analytics program? I've been asked this question quite a few times in recent months, and I think this is a result of a common problem in our industry. We try to generalize and put everything in a nice, little box and it simply doesn't work in the ever-chan...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Pages

Contact Us Now