Cross Domain Tracking Part Deux: The Trackoning

A month ago, I said I'd be creating a Part 2 to my first cross-domain tracking post that will attempt to address some of the questions and run some additional tests within a few days.  Although 30+ doesn't quite qualify as "a few", I'm back to attempt to shed some light on a bit more of the nuance behind cross domain tracking. _setAllowHash Verdict I ran a test to specifically determine whether _setAllowHash was truly needed or not.  Previously, I was uncomfortable with the fact tha...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Consultant at Stratigent.

Behind the Smoke and Mirrors of Cross-Domain Tracking

Throughout my several adventures through the land of Google Analytics Implementations, I've found that cross-domain tracking seems to be one of the largest sources of confusion either while auditing past implementations or reviewing the design for a new one.  While some other tools tend to handle cross-domain tracking through various methods, GA is fairly unique in that it requires the user to make sure it's set up properly.  I'd like to take a moment to go through the 4W1H of cross...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Consultant at Stratigent.

There’s a problem with my KPI. Now what?

I spend a lot of time helping clients figure out what to measure and helping them define solid KPI’s but once those KPI’s are deployed organizations often struggle with what the next steps are and, for example, what to do if the KPI’s are indicating a problem.   KPIs are quantitative measurements that help an organization measure progress towards goals and identify areas for improvement. When defined properly, KPIs serve as a useful diagnostic tool to understand which marke...
By Admin
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Posted by our team of rockstars.

The Strength in Online Video – Why We All Need the “List”

Over the years serving as a technical specialist, business consultant, implementation strategist and digital campaign manager of online media there’s been a common thread in the majority of the projects I have engaged with: video. It sounds simple, even cliché, but online video for some businesses may be considered the saving grace for their internet content. Without online video going “viral” how many of us would truly go through the break-neck phase to find an active URL link for that ...
By Ted Moffatt
About the Author:

Ted Moffatt is a Senior Consultant, Client Strategy Practice Lead at Stratigent.

Own Your Data

I’ve had the pleasure of attending two Tag Management user conferences in the past month, Tealium and Ensighten. It’s safe to say these two vendors are looking at the world the correct way, and that view is defined by one statement:   OWN YOUR DATA   For the past several years, Stratigent has been working with our clients to build a much more strategic implementation of Tag Management in order to allow for the above statement to be true. When it comes to implementation, you can...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Engage & Agility Event Recap

Conference season has started, and I must say it started quite well!  I find myself quite exhausted from the chitchat and information sharing, but exhilarated by what I learned.  So, after taking a quick nap on the plane, I decided to write this somewhere over Nevada & Colorado mulling over all of the info I took in from the events of the week and trying to figure how to share some of it.  We started the week out by attending the Webtrends Event, Engage, which was held at the...
By David Dobes
About the Author:

David Dobes is a Solutions Consultant, North America at Stratigent.

New Beginning, Same Focus

I can't hold in my excitement about this update, so I'm going to lead with that and then get into the details.  Stratigent has been acquired by Ebiquity (www.ebiquity.com).  You can read more about their thoughts here: http://ebiquityopinion.com/?p=18487 I've had the pleasure of working for Stratigent for about 8.5 of the 11+ years the company has been in existence.  Josh and Julie started the company back in 2002, and I started as their first employee at the beginning of 20...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Tackling Cross-Channel Attribution

After working with dozens of clients across virtually all sectors, two of the biggest pain points I hear are (1.) how to calculate the impact each online channel has on the other, and if they have extra budget, (2.) what channel should they invest in to give them the highest overall ROI. I’m sure you or your boss has asked either or both of these questions at one time or another. Getting high-level insight into how display ads, email, SEM, SEO, and media (among many other channels) combine...
By Kevin Wysocki
About the Author:

Kevin Wysocki is the Tag Management Practice Lead at Stratigent.

Sensible Segmentation – Segmenting your Mobile Data by Form Factor

At this point in time, there seems to be no room for arguments – we live in an increasingly mobile world. Even more importantly, the mobile landscape is changing dramatically every year. As of 2012, 4 out of 5 consumers reported using their smartphones to shop (Source: comScore, 2012) and 34 percent reported having made a purchase using their mobile phone, compared to 19 percent in 2011 (Source: DC Financial Insights). At the same time, tablets are more popular than ever, with 67 million ta...
By Erin Cropper
About the Author:

Erin Cropper is the Director of Client Services at Stratigent.

SiteCatalyst Marketing Channels - Social Fix

Adobe SiteCatalyst’s Marketing Channels tool does a great job of segregating site traffic into different funnels. The ability to build custom channels tailored to each company’s marketing effort is coupled with a series of out-of-the-box channels that are ready to go with almost no configuration. That “almost” applies particularly to the social media channel. It does not capture traffic from all relevant social media sites – Instagram and Pinterest are two notable exclusions. Fortunate...
By Jim Glauner
About the Author:

Jim Glauner is a Senior Consultant, Team Lead at Stratigent.

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