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The Top 3 Data Visualization Sins

As an analyst, you spend time meticulously collecting, parsing, and interpreting data, but if you can’t properly communicate your interpretations to decision makers, all of your effort may fall on deaf ears. To help you avoid making some common yet preventable mistakes, I’m going to walk you through the top three difficult-to-see sins of data visualization.  Visualizations are a translation device – they allow technical-minded analysts to harness incomprehensible trends and figure...
By Luke Johnson
About the Author:

Luke Johnson is a Senior Analyst, Team Lead at Stratigent.

Top Browser Extensions for Multi-Channel Analytics Pros

Micro-tool Roundup Does your job require you to wear multiple hats? If your job sits anywhere in the intersecting spheres of multi-channel analytics and digital marketing, then the chances are high. When focusing on so many things at once- managing vendor tags/pixels, analytics tools, user interaction tracking, JS debugging/page testing, etc. - it's crucial you use the right tools for the job. The good news is that, in most cases, your best tool remains the same: your browser. In this blog...
By Tony Cohen
About the Author:

Tony Cohen is a Senior Analyst at Stratigent.

Part 3 of 3: Data to OLAP Cube for Analysis

In this series, I’ve summed up a few basic Tealeaf pain points by harnessing the power of SQL queries. However, one final, common question remains unanswered. Capturing the information is one thing but once you want to make the jump to actually analyzing the data that the Tealeaf application captures, that’s where you will run into some difficulty. In this series finale, I answer the last, and slightly more demanding, Tealeaf request:    Is there a way, via SQL Serve...
By Customer Experience Team
About the Author:

Written by the Stratigent Customer Experience Team.

2014: A Year in Review

I’m not one who typically looks in the rearview mirror when it comes to running a business; but given that this was our first full year after an acquisition, it felt like the right time to reflect on what ended up being a crazy, exciting year.     The Acquisition   The question I’ve been asked the most in 2014 was, “how are things, being a part of Ebiquity?”  It has been a productive year, and I will tell you that we are poised to drive some rea...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Part 2 of 3: Gathering Hit Attributes and Associated Events using SQL

SQL queries save the day once again… As you’ll recall from part 1 of 3,Tealeaf Admins are presented with an abundance of data and details about a customer’s web experience. From this information comes an abundance of simple requests/questions which unfortunately, aren’t so simply answered.   In the previous post, I outlined a way in which to answer an extremely common and important request.   With a few simple SQL queries we were able to get a list o...
By Customer Experience Team
About the Author:

Written by the Stratigent Customer Experience Team.

3 Part Series: Using SQL to Help Manage Your Tealeaf Environment

Tealeaf provides an enormous amount of data about your customer’s web experience. It also provides a great level of detail about itself including: processing and storage statistics, user activity, and all configuration files with their respective change histories.  As a Tealeaf administrator, sometimes you have simple questions with no clear way to answer them.     Unfortunately, in many cases, there isn’t an easy way to answer these requests via the portal. This is...
By Customer Experience Team
About the Author:

Written by the Stratigent Customer Experience Team.

Google,all I want for Christmas is...

Well, I already have my two front teeth, and barring any unforeseen injury I plan on not needing new ones any time soon. I'm also not talking about SSL Search, despite the amount of uproar we've witnessed in the industry as a result.  Sure, it sucks to have the ability to collect information about your natural search keywords impacted when users are logged into their Google account, but it's not the end of the world. Ultimately, I think this argument around SSL Search is miss...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Help,I’m the ONLY Web Analyst in my company: Getting Started

When you saw the Web Analyst job posting it sounded cool, interesting, and intriguing. What the posting didn’t tell you was that to be a successful Web Analyst it would require a mild case of ADD. Some of the roles you will need to play are: strategist, project manager, marketer, salesman, statistician, analyst, graphic designer, developer, reporter, teacher, researcher, and the list goes on. On top of this, you will likely support anywhere from 2 – 20+ Departments within the company all hav...
By Admin
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Posted by our team of rockstars.

SWSE Recap and Caption Contest!

I’ve taught the Stratigent Workshop Series for three years now and this was our biggest, greatest tour to date – eight cities, hundreds of fantastic attendees from dozens of very interesting companies. The workshop was a more interactive experience than we’ve ever seen as our partners got in on the fun by bringing their exercises, case studies and knowledge of their product from the inside.    It was truly a pleasure to meet everyone and learn a little bit more about t...
By Erin Cropper
About the Author:

Erin Cropper is the Director of Client Services at Stratigent.

jQuery on the Web - Why it Matters.

JavaScript is one of the most popular programming languages; the amount of solutions you can create is near limitless. This also means, however, that the number of ways that you can create a solution is also extremely varying. Given the nature of the web and the need for multiple people to interact with code on a page, a more structured method for achieving those solutions is needed to provide a common understanding.   Also, there are several factors that call for a more advanced...
By Jeremy Banks
About the Author:

Jeremy Banks is Senior Team Lead, Consultant at Stratigent.

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