Google is making search more secure,and what you can do about it

Last October, Google announced that it is making SSL the default search setting for users signed in to their Google Accounts. This change encrypts logged-in users’ search terms, effectively stripping them from the referrer information that is part of the request sent to the destination site. This development will impact most, if not all web analytics users as this prevents your analytics tool from gathering search query data from logged-in users of Google Search. It is important to note, h...
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Posted by our team of rockstars.

Stratigent announces a new CEO

When Bill Bruno (or just Bruno as we like to call him) joined Stratigent as its first employee seven years ago he was a young but passionate computer engineer.  We instantly knew he would be a good fit – we loved him for his eternal optimism, his innate understanding of what clients needed and we hired him – frankly – because it was obvious exactly how smart he was.  On his first day at the office – humble as it was – Bruno jumped right into client work and wowed his clie...
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Stratigent & Three Deep Marketing co-host Web Analytics Wednesday in St Paul- March 13

  Interested in attending a digital marketing event with cocktails and the opportunity to network with web analytics professionals? Three Deep Marketing and Jennifer Veesenmeyer (COO at Stratigent) will be hosting the next Web Analytics Wednesday event in St Paul, MN. Save your seat for this free event, register now!   What is Web Analytics Wednesday? Web Analytics Wednesday is one of the most popular networking events available in the digital marketing industry. Wit...
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Analytics Resolution for 2012

  I have several clients that I have been working with for a few years so I have seen how their analytics programs have evolved.  I decided that it would be an admirable idea to initiate some consultation with them about where they want to be in 2012, and I realized it was sort of like identifying a New Year’s resolution.  After having several of these consultations, I realized there was a theme across several clients, so here is my universal Analytics Resolution for 2012. Ide...
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YouTube Analytics Reporting Series – Engagement Metrics

Welcome to Stratigent’s second tutorial in the YouTube Analytics Reporting Series. Here I'll be walking you through the metrics and explain what to look for in reports and with each video in this series I will dive deeper into the reporting structure. Next I'll review the actual reports. Subscribe to our channel to keep up to date with the latest videos and respond in the comments if you have a question!  ...
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Tag Management Systems

2011 has been quite a year for advancements in the web analytics space. Adobe released a new version of SiteCatalyst with advanced segmentation, Webtrends dived deeper into social analytics, Google announced an enterprise version of GA, and the list goes on. What has grabbed my attention the most? None of these. For me, it’s all about tag management. If you haven’t heard of tag management, it’s the ability to manage and deploy any type of digital measurement technology to any platform thr...
By Kevin Wysocki
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Kevin Wysocki is the Tag Management Practice Lead at Stratigent.

Enter to win a $100 gift card

  Fill out Stratigent's Mobile Survey for a chance to win a $100 gift card. Click the card below to enter!  Contest ends 1/13/12...
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Can Analytics Predict where Peyton Manning will end up Playing in 2012?

I have to admit upfront that I know little to nothing about football, which is a good thing presently, proving that the following is truly unbiased opinion. It is my goal to see if the power of free analytics tools and social analytics can predict who Manning will sign with. I started my quest with Google News where I found countless articles predicting which team was going to sign Manning. As of this morning, it looks like the following teams are in favor: Arizona Cardinals, Denver Broncos, Ho...
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The Rock Paper Scissors of Analytics

In the game Rock Paper Scissors, two opponents randomly toss out hand gestures, and each one wins, loses or draws with equal probability. It's supposed to be a game of pure luck, not skill — and indeed, if humans were able to be perfectly random, no one could gain an upper hand over anyone else. But that’s just it; human decision-making is NEVER random. Unlike a coin toss, the outcome of each game depends on decisions made by the participants. Essentially, by using analytics and insight you...
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The Social Challenge: Paid,Owned, and Earned Media

Although coined terms such as "owned, earned and paid” classifications have become commonly used in the interactive marketing space today, they're often loosely applied. One way to cut through the confusion, for platforms such as Facebook, is to stick with the classifications formalized by Forrester Research. We suggest the first thing to remember when trying to analyze Facebook data is that Facebook is a multifaceted platform. The platform enables marketers to interact with users in man...
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