Your Data Automation Dreams Can Come True

I’ve worked with companies at many different stages of analytics maturity. Some have the ability to do multi-channel analysis, others are still working on building confidence in their online data. A lot of people think that you have to go through some X number of steps before you can even think about automating your data, but the truth is you need to work with what you have… now. As our very own Jennifer Veesenmeyer, creator of the Pimp Your Reports workshop, has said: “I would rather hav...
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How Digital Marketers Can Stay Current and Relevant

It's not just best practices, it’s next practices. Online Marketing is all about information and people. Making connections that solve marketing problems and filtering out the noise in today’s environment of social and technological innovation can be challenging.  With 1,500 blog posts, 98k tweets and 695k Facebook updates every 60 seconds social content information overload is inevitable.    When information overload spreads across multiple channels you start to p...
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The launch of Google Analytics Premium

I wanted to take a moment to talk about the much anticipated and rumored launch of Google Analytics Premium that happened today.  I am very happy to announce that Stratigent is a reseller of the tool, and I hope that gives us the opportunity to work with many of you to build out your Premium implementations and provide support. However, I don’t want to focus this blog post on the features and functionality, as I’m sure you’ve seen that there are literally hundreds of postings abou...
By Bill Bruno
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Bill Bruno is the CEO - North America, Ebiquity.

The Importance of a Comprehensive Data Layer

Congratulations! Your organization recently implemented a Tag Management Systems (TMS), giving you more control over the marketing tags deployed by your team. The days of spending months trying to get a variable changed or a new analytics tool deployed are over. Before you swear to your IT department that you’ll never need them again, make sure you ask for one more favor: they need to implement a robust data layer containing all the custom information currently being tracked (and those in your...
By Kevin Wysocki
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Kevin Wysocki is the Tag Management Practice Lead at Stratigent.

WAW Chicago Event: Social Measurement Recap

Stratigent and Critical Mass sponsored the sold out WAA Chicago Chapter Panel Discussion on Social Measurement earlier this week. If you missed the event, below is a recap of the topics covered. One commonality we found among Social Media marketers is that no two organizations share the same measurement objectives. There was a lot of talk around social KPI's and how organizations are burdened with non-actionable data.  At Stratigent we avoid this common pitfall by meeting with key stakehol...
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YouTube Analytics Reporting Series – Reporting Introduction

Welcome to Stratigent’s very own YouTube Analytics Reporting Series. Here you’ll learn about helpful reports and getting started with the new reporting interface. We’ll start with the most basic reports and then dig in deeper with each video. Subscribe to our channel to keep up to date with the latest videos and respond in the comments if you have a question!  ...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

What Urchin's Discontinuation Means for You

I wanted to take a few moments to talk about Google’s decision to discontinue the sale of Urchin and frame up what that means for those of you currently using the software.  Let’s start with the facts.  Urchin will no longer be available for partners to resell as of March 28, 2012. So, your option right now is to continue using the version of Urchin you have, upgrade to the newest version to be completely up to date, or simply look at other options. While Urchin will no...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Google is making search more secure,and what you can do about it

Last October, Google announced that it is making SSL the default search setting for users signed in to their Google Accounts. This change encrypts logged-in users’ search terms, effectively stripping them from the referrer information that is part of the request sent to the destination site. This development will impact most, if not all web analytics users as this prevents your analytics tool from gathering search query data from logged-in users of Google Search. It is important to note, h...
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Stratigent announces a new CEO

When Bill Bruno (or just Bruno as we like to call him) joined Stratigent as its first employee seven years ago he was a young but passionate computer engineer.  We instantly knew he would be a good fit – we loved him for his eternal optimism, his innate understanding of what clients needed and we hired him – frankly – because it was obvious exactly how smart he was.  On his first day at the office – humble as it was – Bruno jumped right into client work and wowed his clie...
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Stratigent & Three Deep Marketing co-host Web Analytics Wednesday in St Paul- March 13

  Interested in attending a digital marketing event with cocktails and the opportunity to network with web analytics professionals? Three Deep Marketing and Jennifer Veesenmeyer (COO at Stratigent) will be hosting the next Web Analytics Wednesday event in St Paul, MN. Save your seat for this free event, register now!   What is Web Analytics Wednesday? Web Analytics Wednesday is one of the most popular networking events available in the digital marketing industry. Wit...
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