Help! I am the ONLY Web Analyst in my company: Developing a Plan to Get Everything Done

In my Getting Started post I suggested that you make a list of everything you will need to do in order accomplish the goals you have been tasked with. Now, let’s talk about creating that list. This list is the first step in developing a plan of action. Remember, to be a successful Lone Web Analyst, it makes life a lot easier if you approach your work in an organized and strategic manner. At a minimum your list should address the following: Immediate Needs What’s the most pressi...
By Admin
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Posted by our team of rockstars.

Taking Control: Google Analytics’ User Management Upgrade

Google Analytics has recently updated their User Management system from a simple role-based system (Admin and User? How primitive!) to a highly granular system; this includes three levels in the account hierarchy with four different types of permissions. What to do with all of these new access permutations?! Firstly, let’s understand what each level in the hierarchy is: 1. Account - Your access point for Analytics, and the topmost level of organization. You cannot migrate historical data fro...
By Victoria Sawtelle
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Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

How in the "HEC" is my business doing? The Impact of Customer Sentiment

Whenever I submit consumer feedback, respond to a survey or post a comment on a site, I wonder about the value of my commentary. How important is feedback to your business, and if so in what respect? Am I just a UV metric that is considered highly engaged or am I a shopper who took the time to let the shop know how I felt about my overall experience with their digital storefront? When I ask this question as a strategic business consultant to organizations, the response received often stretches...
By Ted Moffatt
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Ted Moffatt is a Senior Consultant, Client Strategy Practice Lead at Stratigent.

An Honest Assessment: Finding Your Current State to Build a Strategy That Works

Over the last several years, I have had the opportunity to work with a variety of Stratigent clients on their analytics strategy, and there is nothing more exciting and fulfilling than helping an organization map out their path to analytics greatness. While it is true that most organizations have similar goals for their analytics programs (targeting more relevant ads and content to their visitors, driving more revenue and leads through optimization, assessing the performance of high-profile c...
By Erin Cropper
About the Author:

Erin Cropper is the Director of Client Services at Stratigent.

Why your CRO strategy isn’t working.

There is plenty of buzz around conversion rate optimization or CRO but what most companies have a hard time grasping is why CRO matters. To the average business developer or marketer, CRO is just another catch phrase to throw around without having a full grasp on what it can truly do for you – and with minimal effort, it can do a lot! The common cast of non-conversion characters. There is a common cast of characters that most businesses rely on for metrics that prove all is well with thei...
By Ted Moffatt
About the Author:

Ted Moffatt is a Senior Consultant, Client Strategy Practice Lead at Stratigent.

Series: Help! I am the ONLY Web Analyst in my Company | Strategic Partnerships

We’ve touched on aspects of executing your “solo” role, but what we need to discuss is how to overcome one of the key roadblocks you might face – resistance from other teams and managers.  Some may feel threatened or intimidated by the fact that you will be providing the company’s leadership with data, insights, and recommendations that could do one of a few things: - Create more work for them - Highlight errors or things that aren’t working - Conflict with their recommenda...
By Admin
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Posted by our team of rockstars.

Where does Tealeaf fit in the organization?

With the recent acquisition of Tealeaf by IBM, I've had several clients and interested parties reach out to me to ask about Tealeaf and how they compare to analytics vendors.  There is a lot of mixed messages floating around out there about any potential overlap with Tealeaf and an analytics solution such as Adobe, Google Analytics, or Celebrus to name a few.  Tealeaf is the industry leader in Customer Experience Management (CEM).  I love their solution.  Their ability to re...
By Bill Bruno
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Bill Bruno is the CEO - North America, Ebiquity.

How important is online personalization to my brand?

The growth of the online personalization market has exploded and many of the top brands are scrambling to ensure that their web experience not only resonates with their consumers but ultimately is driven by their consumers’ experience with the brand. With online content consumption outpacing traditional forms of media, online retailers and service providers now strategize on the best approach to personalizing the end-users’ experience with a set of specific goals in mind. Several KEY questi...
By Ted Moffatt
About the Author:

Ted Moffatt is a Senior Consultant, Client Strategy Practice Lead at Stratigent.

The Power of the Page Title

SEO and the overall performance of a brands web site are often held in close proximity of each other. However when doing business and web analysis of your brand site the data points are usually miles apart. More often than not SEO related data is not included with the page view and visitor data that the business turns to for understanding on how the site is performing. SEO analysis in the reporting tool is measured off of referring URL’s and keywords, but that’s a small slice of the SEO data...
By Ted Moffatt
About the Author:

Ted Moffatt is a Senior Consultant, Client Strategy Practice Lead at Stratigent.

Facebook: Watch What You Share

A friend’s post in Facebook caught my eye:     “I know everything.”   “I have everything.”   “I know everyone.”   While this is obviously a humorous take on three of the most visited sites today, I couldn’t help but reflect on the truth behind the satire. This is particularly true with Facebook, as it continues to grow rapidly as a social media juggernaut, collecting personal data from its users along the way. The allure of setting up a...
By Admin
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Posted by our team of rockstars.

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