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The Importance of Customer Experience

Customer Experience is a complex process of understanding the relationship with your customers. When done effectively it eases customer acquisition, drives loyalty, and improves retention. Customer Experience is not just about how quickly your web site responds, the presentation of your products, promotions, and the flow of your checkout. In fact, more than 50% of the Customer Experience is subconscious, or how the customer feels about your company. More importantly, Customer Experience is no...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

Media Tech Summit 2015 Recap

We were thrilled to attend last week’s 2015 Media Tech Summit in Las Vegas, a two-day event featuring 350 of the brightest minds in the industry. Some of the most innovative brands in media were in attendance, including Facebook, iHeartMedia, NBCUniversal, and Electronic Arts, among many more. The focus for this year’s event was Data Science -- turning information into action, new business models, platforms, and paths to alternative consumer experiences – and there were lots of ins...
By Tyler Rice
About the Author:

Tyler Rice is Associate, Business Development at Ebiquity, plc.

IN Interview: Ensighten

We are counting down the days until we take over the Field Museum in Chicago for the largest, single day in analytics – INAC15. Leading up to the conference, we sat down with each sponsor to learn more about the organizations behind the IN Analytics Conference’s innovative sessions. Each session features a speaker from leading brands, like HBO, Crate & Barrel, Luxottica, and Fidelity Investments, and the sponsors were the driving force behind each brands success in utilizing the lates...
By Admin
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Posted by our team of rockstars.

IN Interview: Tealium

With a little over a month until the biggest, free analytics conference in Chicago – INAC15, we set off to learn more about the organizations behind the IN Analytics Conference’s innovative sessions. The sponsor organizations are key in setting the stage for the conference, almost literally. Their constituents across global brands, such as Crate & Barrel, HP, Ferguson, and Luxottica, will be the speakers providing insights into the latest marketing technologies and strategies needed t...
By Admin
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Posted by our team of rockstars.

The Afterthought of Governance in Big Data

As companies move through analytics maturation, take advantage of big data, and begin to understand the value of available data sets, they often forget to verify the accuracy and validity of the data itself. It appears governance is the last piece of the big data piece puzzle being applied, often due to lack of allocated resources. However, treating governance as an afterthought can lead to major problems. Let’s investigate why this may be the case.   Stakeholders vs. Analysts&...
By Kyle Westgate
About the Author:

Kyle Westgate is Manager, PMO at Stratigent.

How to Keep Concurrency and Tag Management from Becoming Gremlins

No matter your background, most people understand the benefits of collaboration and concurrency.  When you have multiple people sharing ideas, improving on them, and working on them at the same time, you increase efficiency and produce better work faster.    Additionally, tag management has brought a tidal wave of flexibility into deploying digital analytics solutions in a timelier manner. Instead of waiting for the next development release cycle -- which may not be for...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Technical Consultant at Stratigent.

The Business of Benchmarking: 4 Insights to Consider

Every organization wants to set expectations for progress, especially if they revitalize their analytics ecosystem with a brand new implementation. Benchmarks are key for contextualizing data and evaluating KPI progress in reporting. However, benchmarking is only useful if the strategy is accurate. While it would be great to see a 5% increase in conversions every month, you’d better have a reason to expect that aside from wishful thinking!    Similarly to other data analys...
By Luke Johnson
About the Author:

Luke Johnson is a Senior Analyst, Team Lead at Stratigent.

Bill Bruno appointed Ebiquity CEO, North America

Ebiquity today has appointed Bill Bruno as Chief Executive of our North American business to lead the integration of our practices and drive our growth plans in this important and fast developing market.   Bill was previously CEO of Stratigent, a company he has built in recent years into a leader in multi-channel analytics consulting.  He has been with Ebiquity since our acquisition of Stratigent in August 2013, and has since then continued to expand our Marketing Performance Opt...
By Admin
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Posted by our team of rockstars.

Beyond the Law: Why Organizations need to be Conscientious about Privacy Compliance

Your online visitors today are more aware and pay more attention to the use of their data on the web, so addressing privacy concerns in an open and honest way establishes much needed trust within the visitor experience and brand identity. It doesn't hurt to be ahead of the curve, especially in inherently sensitive areas like financial services, insurance and healthcare, as it only takes one seemingly minor public misstep to tarnish a sterling reputation that required years to establish. ...
By David 'DJ' Johnson
About the Author:

David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

Flash INterview: UserReplay

  As we gear up for the biggest day in analytics, we set off to learn more about the organizations behind the IN Analytics Conference’s stimulating and innovative sessions (learn more about the conference HERE). So we sat down with the companies that provide the latest marketing technologies and greatest strategies that world-leading brands utilize today to build successful marketing programs.    In today’s Flash INterview, we sat down with Danny Dunn, Regional...
By Admin
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Posted by our team of rockstars.

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