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Selecting a Tag Management Solution

The tag management landscape has grown and evolved in the past couple of years. As companies aim to either jumpstart or streamline their tag deployment process, tag management solutions have continuously improved to better meet the demand. Vendors have flourished, consequently giving way to multiple options for Analytics & IT groups to choose from. While the growth of tag management is obviously great news for groups looking to secure one of today’s critical online marketing tools, this d...
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12 Great Charts and When to Use Them

Reports are the primary way that analysts communicate insight and drive change in their organizations. But as we are all aware numbers don’t speak for themselves. Have you gone through the process of defining your organizations KPI’s but find yourself wondering what type of chart/graph to use on your dashboard? Well then, this post is for you. When it comes to selecting the right visualization, there is often confusion around which type to use. The answer depends on what you’re trying to...
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Dashboard Logic

When it comes to dashboards and the multitude of vendors out there, how do you know which dashboard solution will best suit your needs? If this question keeps you up at night, please allow me to rid your insomnia once and for all. First, let’s talk about what you need by answering a few questions: What analytics data do you want to present? To whom are you presenting this data? How much are you willing to spend? 1. What analytics data do you want to present? This is a...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

KLIPFOLIO: Dynamic Dashboards and Data

A division of Stratigent is focused on utilization - getting the right data to the right people at the right time and in the right format for the audience. As part of that, we have built partnerships with many of the leading visualization platform vendors. In this blog post, we will outline some of the cool, technical features of one of those partners: Klipfolio     Dynamic Dashboards Klipfolio is a hosted dashboard tool that lets you create real-time dashboards to m...
By Akshay Ahluwalia
About the Author:

Akshay Ahluwalia is an Analyst at Stratigent.

The Top 3 Data Visualization Sins

As an analyst, you spend time meticulously collecting, parsing, and interpreting data, but if you can’t properly communicate your interpretations to decision makers, all of your effort may fall on deaf ears. To help you avoid making some common yet preventable mistakes, I’m going to walk you through the top three difficult-to-see sins of data visualization.  Visualizations are a translation device – they allow technical-minded analysts to harness incomprehensible trends and figure...
By Luke Johnson
About the Author:

Luke Johnson is a Senior Analyst, Team Lead at Stratigent.

Top Browser Extensions for Multi-Channel Analytics Pros

Micro-tool Roundup Does your job require you to wear multiple hats? If your job sits anywhere in the intersecting spheres of multi-channel analytics and digital marketing, then the chances are high. When focusing on so many things at once- managing vendor tags/pixels, analytics tools, user interaction tracking, JS debugging/page testing, etc. - it's crucial you use the right tools for the job. The good news is that, in most cases, your best tool remains the same: your browser. In this blog...
By Tony Cohen
About the Author:

Tony Cohen is a Senior Analyst at Stratigent.

Part 3 of 3: Data to OLAP Cube for Analysis

In this series, I’ve summed up a few basic Tealeaf pain points by harnessing the power of SQL queries. However, one final, common question remains unanswered. Capturing the information is one thing but once you want to make the jump to actually analyzing the data that the Tealeaf application captures, that’s where you will run into some difficulty. In this series finale, I answer the last, and slightly more demanding, Tealeaf request:    Is there a way, via SQL Serve...
By Customer Experience Team
About the Author:

Written by the Stratigent Customer Experience Team.

2014: A Year in Review

I’m not one who typically looks in the rearview mirror when it comes to running a business; but given that this was our first full year after an acquisition, it felt like the right time to reflect on what ended up being a crazy, exciting year.     The Acquisition   The question I’ve been asked the most in 2014 was, “how are things, being a part of Ebiquity?”  It has been a productive year, and I will tell you that we are poised to drive some rea...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Part 2 of 3: Gathering Hit Attributes and Associated Events using SQL

SQL queries save the day once again… As you’ll recall from part 1 of 3,Tealeaf Admins are presented with an abundance of data and details about a customer’s web experience. From this information comes an abundance of simple requests/questions which unfortunately, aren’t so simply answered.   In the previous post, I outlined a way in which to answer an extremely common and important request.   With a few simple SQL queries we were able to get a list o...
By Customer Experience Team
About the Author:

Written by the Stratigent Customer Experience Team.

3 Part Series: Using SQL to Help Manage Your Tealeaf Environment

Tealeaf provides an enormous amount of data about your customer’s web experience. It also provides a great level of detail about itself including: processing and storage statistics, user activity, and all configuration files with their respective change histories.  As a Tealeaf administrator, sometimes you have simple questions with no clear way to answer them.     Unfortunately, in many cases, there isn’t an easy way to answer these requests via the portal. This is...
By Customer Experience Team
About the Author:

Written by the Stratigent Customer Experience Team.

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