Two Easy & Effective Ways to Maximize your Digital Content Offering

Just about every organization distributes information intended to engage visitors, whether on their website, mobile app, via TV/ radio, print, etc. With so many available media sources, now more than ever, it is true – content is king – and there really is no substitute for great content that attracts visitors and makes them stick. But achieving maximum results is not just about great content, a variety of content types is also necessary in keeping users engaged and interested in your dig...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

A Crash Course for Tealeaf Starters

If someone was to ask you why a particular visitor abandoned a process on your site or why a large number of visitors to a page did not complete a goal, would you be able to answer? Would your IT team know, your customer service team? Probably not, uncovering a definitive answer into a customers online experience is usually very difficult. Due to the historic lack of a consistent platform to uncover and address customer problems, teams across varying departments such as IT, business groups, a...
By Akshay Ahluwalia
About the Author:

Akshay Ahluwalia is an Analyst at Stratigent.

Opticon 2015: An A/B Testing Recap

  Being the Solutions Consultant for Stratigent I have had the privilege of attending many conferences. So, on the plane ride back from California last week I was trying to figure out how to recap the latest conference, Opticon 2015 by Optimizely. Since this was a conference focused on optimization, why not make the recap like an A/B test (of sorts)? Click on the button below to read the recap you are initially drawn to - I will post the results in the comments section after next week!...
By David Dobes
About the Author:

David Dobes is a Solutions Consultant, North America at Stratigent.

Testing & Optimization: Ingredients for a Successful Site

Testing is an important ingredient in the recipe of a successful web site. If a site becomes stale or needs a burst of flavor to reach a wider audience with a more discerning palate, testing allows for making changes on the fly that can lead to a much larger impact.   However, with so many different aspects of your site you can test, a well-designed testing plan is needed to ensure you truly understand the ‘what’ and ‘how’ of the test results. To help you cook up a good p...
By Jeremy Banks
About the Author:

Jeremy Banks is the Quality Assurance Practice Lead at Stratigent.

Redefining ‘Real Time:’ Why Modern Marketers Need to Rethink the Way They View Fast Data

Among the many buzzwords in today’s digital marketing vernacular, “real time” likely ranks as one of the most overused – and misunderstood – terms out there. For the month of April, the term generated 391K mentions on social media, nearly four times that of another jargon superstar, “big data,” according to social media monitoring service TrendKite.   Real-time data has tremendous value in today’s evolving digital landscape, where consumers no longer have the pati...
By Admin
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Posted by our team of rockstars.

Utilizing Tag Management for Personalization

With marketing technologies becoming more advanced, it is now easier than ever for businesses to discover and preserve information about a customer's behavior, interests and needs. The next step is for businesses to use that information to deliver higher quality, personalized experiences. However, many organizations still struggle with gaps in the technology infrastructure.    Although there is no argument that the advancements in MarTech have been profound in recent years,...
By Yin Yu
About the Author:

Yin Yu is a Senior Analyst at Stratigent.

How to Make the Most of Opticon 2015

Opticon is comin’ in hot! …with less than a week before the world’s leading experts in experience optimization and personalization descend on San Francisco for two days of learning, networking, knowledge-dropping…and of course, an insane amount of fun.   While it may not be time to pack your suitcase just yet, it’s never too early to start preparing for a meaningful conference experience. We’ve compiled a list of tips to help you make the most out of your time at the...
By Admin
About the Author:

Posted by our team of rockstars.

Breaking Up with Your Vendor: Why, How and What You Need to Know

When it comes to working with vendors, unfortunately situations may arise where the vendor is more interested in protecting their territory than empowering the client. These instances can easily derail the long-term goals of major enterprise projects and must be remedied quickly. However, identifying and resolving the issue isn’t always an easy task.   We have worked with a diverse portfolio of partners through our Multi-Channel Partner Network for more than a decade and we’v...
By Scott Friedman
About the Author:

Scott Friedman is a Manager of Client Services at Stratigent.

Publisher-Listener API: The Superiority of Signals

Advancements in the marketing and technology landscape over past years have helped the availability of accurate data, allowing businesses to interact with their customers like never before. However, with the increase in consumer technology, digitally connecting people and businesses together across time & space, the ability to accurately track the digital user experience across multiple devices and touch points has become increasingly more challenging.   One of the largest ch...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Technical Consultant at Stratigent.

Social Media Mobile: The Next Battleground for Online Retail

Online retail marketers face a more complicated, marketing world today than ever before. Technology has created an online consumer, heavily influenced by a barrage of various digital and social media channels, and the evolution of the mobile platform where conversions take place at the slightest whim. Even if you are aware of the key tactics in this new marketing world and have tried a mix of campaigns (external, paid, social, etc.) to improve your site traffic and conversion rate, your effor...
By Yang Zhang
About the Author:

Yang Zhang is a Senior Analyst at Stratigent.


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