Google Analytics Advanced Segments – Tips for Success

I’ve been doing quite a bit of training in Google Analytics lately. The most fun thing about that has been walking users through reports and having the chance to ‘WOW’ them with some of GA’s excellent features, especially Advanced Segments. Though I will note, a client recently suggested that there should be a drinking game for real-time reports, which I say, why not? However let’s not digress, drinking games with analytics tools can be fun, but we’ve got a job to do! One thing I’v...
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Are you getting enough value out of your website?

The corporate website is an intrical part to almost every organizations sales/marketing process and still remains the main point of interaction for corporations. The need has never been greater to understand, communicate, and interact with the online behaviors of buyers. A recent study by Forrester Research found a typical business website was ranked first in determining weather a purchase would be made. So what if you have a website, and have tracking implemented, but you are not generating a l...
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Selecting a Tag Management Solution

The tag management landscape has grown and evolved in the past couple of years. As companies aim to either jumpstart or streamline their tag deployment process, tag management solutions have continuously improved to better meet the demand. Vendors have flourished, consequently giving way to multiple options for Analytics & IT groups to choose from. While the growth of tag management is obviously great news for groups looking to secure one of today’s critical online marketing tools, this d...
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Dashboard Logic

When it comes to dashboards and the multitude of vendors out there, how do you know which dashboard solution will best suit your needs? If this question keeps you up at night, please allow me to rid your insomnia once and for all. First, let’s talk about what you need by answering a few questions: What analytics data do you want to present? To whom are you presenting this data? How much are you willing to spend? 1. What analytics data do you want to present? This is a...
By Bill Bruno
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Bill Bruno is the CEO at Stratigent.

12 Great Charts and When to Use Them

Reports are the primary way that analysts communicate insight and drive change in their organizations. But as we are all aware numbers don’t speak for themselves. Have you gone through the process of defining your organizations KPI’s but find yourself wondering what type of chart/graph to use on your dashboard? Well then, this post is for you. When it comes to selecting the right visualization, there is often confusion around which type to use. The answer depends on what you’re trying to...
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KLIPFOLIO: Dynamic Dashboards and Data

A division of Stratigent is focused on utilization - getting the right data to the right people at the right time and in the right format for the audience. As part of that, we have built partnerships with many of the leading visualization platform vendors. In this blog post, we will outline some of the cool, technical features of one of those partners: Klipfolio     Dynamic Dashboards Klipfolio is a hosted dashboard tool that lets you create real-time dashboards to m...
By Akshay Ahluwalia
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Akshay Ahluwalia is an Analyst at Stratigent.

The Top 3 Data Visualization Sins

As an analyst, you spend time meticulously collecting, parsing, and interpreting data, but if you can’t properly communicate your interpretations to decision makers, all of your effort may fall on deaf ears. To help you avoid making some common yet preventable mistakes, I’m going to walk you through the top three difficult-to-see sins of data visualization.  Visualizations are a translation device – they allow technical-minded analysts to harness incomprehensible trends and figure...
By Luke Johnson
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Luke Johnson is an Analyst at Stratigent.

Top Browser Extensions for Multi-Channel Analytics Pros

Micro-tool Roundup Does your job require you to wear multiple hats? If your job sits anywhere in the intersecting spheres of multi-channel analytics and digital marketing, then the chances are high. When focusing on so many things at once- managing vendor tags/pixels, analytics tools, user interaction tracking, JS debugging/page testing, etc. - it's crucial you use the right tools for the job. The good news is that, in most cases, your best tool remains the same: your browser. In this blog...
By Tony Cohen
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Tony Cohen is an Analyst at Stratigent.

Part 3 of 3: Data to OLAP Cube for Analysis

In this series, I’ve summed up a few basic Tealeaf pain points by harnessing the power of SQL queries. However, one final, common question remains unanswered. Capturing the information is one thing but once you want to make the jump to actually analyzing the data that the Tealeaf application captures, that’s where you will run into some difficulty. In this series finale, I answer the last, and slightly more demanding, Tealeaf request:    Is there a way, via SQL Serve...
By Customer Experience Team
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Written by the Stratigent Customer Experience Team.

2014: A Year in Review

I’m not one who typically looks in the rearview mirror when it comes to running a business; but given that this was our first full year after an acquisition, it felt like the right time to reflect on what ended up being a crazy, exciting year.     The Acquisition   The question I’ve been asked the most in 2014 was, “how are things, being a part of Ebiquity?”  It has been a productive year, and I will tell you that we are poised to drive some rea...
By Bill Bruno
About the Author:

Bill Bruno is the CEO at Stratigent.

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