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Case Study Healthcare

The benefits of utilizing testing and data analysis are well known and, when it comes to achieving business goals, having an effective testing and analytics campaign in place can be the difference between realizing success or failure. Recently, a leading Healthcare Association was able to increase their registration completion rate through testing and analysis, allowing them to better personalize their member’s experience by delivering customized content. Successful testing and data analysi...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Choosing the Right CX Platform for Your Business

The Customer Experience (CX) industry has gone through some major changes in recent years. Just a few years ago, there were basically two main options: An Entry Level Solution or an Enterprise Ready Solution. This left a large amount of companies who were interested in a middle solution without an option. Today, Software as a Service (SaaS) solutions have become the standard delivery mode and native mobile is at the forefront of every purchasing decision. This has increased the options available...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

Upgrade Your Visualizations with These New Tableau Features

The recent release of Tableau 10.3 has given marketers and analysts alike some innovative new features to better visualize and understand their data. With a mix of updates to data access & management, visualization, and collaboration, the latest version has helped make it easier than ever to tame the big data beast and provide outstanding visualizations to help display the progress behind your KPIs. Even with these new features and upgrades, being able to effectively turn your company’s...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

See the Entire Picture with Total View Attribution

Have you ever asked yourself the question “What are the shares between online and offline sales & media?” Or maybe the question was “What is the business impact of our marketing investments?” Today’s media landscape is full of challenges that impact your ability to achieve business goals. Among the top challenges are ever evolving fraud tactics, debates over viewability standards, and transparency between your media agency and your team. These pressures are underscoring the impo...
By Scott Friedman
About the Author:

Scott Friedman is a Manager of Client Services at Stratigent.

Full Steam Ahead? What you should know about Accelerated Mobile Pages

The necessity of having a strong mobile strategy is only increasing in importance each day. With more Google searches taking place on mobile devices than computers, leading brands need to ensure that they are making the most of their organic mobile search program. When you combine this trend with the knowledge that conversions fall by 12% for every additional second a webpage takes to load, it is plainly apparent that ensuring efficient load-times for your mobile website is a necessity. Wheth...
By Jason Lydon & Jordan Kanter
About the Author:

Jason is an Analytics Developer and Jordan is an Analyst, Team Lead at Stratigent

Why a Consistent Brand Message is Critical for Innovative, New Products

Combining innovation with a consistent brand message is not a simple assignment, after all, innovation and consistency don’t exactly go together. However, the combination of the two when done well can achieve powerful results. Brands such as Gillette, Nespresso and Apple have paved the way for innovation within their respective categories and reinforced their status with every new product they release. Working with enterprise-level brands across the globe, I’ve enjoyed tracking these type...
By Dan Alvarado
About the Author:

Dan Alvarado is a Client Services Manager/Analyst at Ebiquity-North America

Brick & Mobile? How Mobile is Reinventing the Traditional Customer Experience

Now, more than ever before, brands have a massive incentive to leverage mobile as a tool to enhance the traditional brick and mortar customer experience. On the short list of impressive and recent mobile news highlights are stories like, Mobile Data Traffic has grown 18-fold over the past 5 years. Or, for the first time, Mobile Internet Traffic exceeded desktop traffic worldwide last year. Mobile search even helped fuel the recent overtaking of TV ad spend by Digital ad spend. It’s safe to say...
By Jordan Kanter
About the Author:

Jordan Kanter is an Analyst, Team Lead at Stratigent

IAB Updates its Specifications for In-App Ads, Here’s What Brand Marketers Need to Know

Last week, the Interactive Advertising Bureau (IAB) released an update to their Mobile Rich Media Ad Interface Definitions ( MRAID ) to include metrics that the standards were previously lacking. The new update, the third release of its kind, focuses on improving the user experience for consumers as well as ad designers and provides deeper insights into factors important to mobile advertisers today, such as viewability, audibility, standardization of the close button, and guidance on pre-fetched...
By Lauren Gelecke
About the Author:

Lauren Gelecke is Director of Marketing for Stratigent & Ebiquity-North America.

Ebiquity Launches Total View Attribution

Ebiquity are proud to announce the launch of a new service, Total View Attribution.   The service enables clients to improve the return on investment (ROI) of their media, by enabling them to understand which media channels and campaigns (both online and offline in combination) are the most effective and therefore warrant increased investment.   Total View Attribution will examine the totality of marketing and media investments, and is driven by custom-built calcul...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

The Importance of the Digital Advertising & Transparency Partnership

The following is an excerpt from our 2017 Ebiquity UpFront Annual Report. To access the full report, click here.   At the surface, all seems to be good on the digital front – in fact, digital ad buying was reported as topping traditional TV ad-buying in the US for the first time ever in 2016. And industry insiders are touting the success of digital in 2016 as a sign of continued growth for the channel. “Investment in the (digital video) medium has been significant, with 51 perc...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

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