Uncover the Hidden Riches from Your Data with the Google Cohort Analysis Report

  Buried within your data are treasures waiting to be revealed. One way to uncover these insightful bits of information, aka ‘gems,’ from your data is by effectively and strategically utilizing cohorts and cohort analysis (aka ‘your treasure map’) within Google Analytics. These tokens of insight can help in addressing business questions, but many still don’t effectively understand how cohort analysis works and what information it provides. In this post, I am going to outlin...
By Yang Zhang
About the Author:

Yang Zhang is a Senior Analyst at Stratigent.

Introducing Publisher-Listener API

  Innovation is a major part of Stratigent’s DNA, which means we focus heavily on continuous improvement.  In this industry, it’s imperative that you have a partner dedicated to continuously looking for ways to improve the life of a marketer. Many consulting firms rely on static frameworks and models to drive costumer engagements. The “hard” work put in on the front end looks pretty in brochures and in presentations but that’s where the effort stops and this leads to ...
By Maigari Jinkiri
About the Author:

Maigari Jinkiri is Vice President - Account Development at Stratigent.

What’s New (And Even More Exciting) in ECMAScript Version 6 - Part 2

  Wouldn’t it be nice if Javascript could become a bit more comprehensive and cleaner with shortcuts, keywords and improved readability? Well it looks like with the help of ECMA Script Version 6, that will be possible. ECMA Script is the scripting language used for client-side scripting on the web, in the form of a well-known implementation, Javascript. Although currently functional and useful, it has many new features and concepts to get excited about.    Take a...
By Whit Waldo
About the Author:

Whit Waldo is a Senior Analyst at Stratigent.

A Crawl, Walk, Run Approach to Data Integration

In today's multichannel world, there are few things more exciting (and daunting) than integrating visitor data across all of your customer touch points. While you might be tempted to pull everything in all at once so you’ll have it, ‘just in case’—be mindful that this is, in fact, a very counterproductive and flawed approach to data collection. That ‘just-in-case’ data will quickly turn into an obnoxious overload of data and cause major downfalls.   In attempting to p...
By Erin Cropper
About the Author:

Erin Cropper is the Director of Client Services at Stratigent.

The Top Travel, Finance and Insurance Industry Metrics for Clean Data and Better Insights

  Gathering clean, reliable data for a business is extremely important and is the first step to becoming a data-driven organization. Often times, as businesses begin collecting their data, they find themselves challenged with lingering questions and an obvious need for clearer metrics.    As businesses continue to build their analytics program by ensuring proper tagging, utilizing a good tag management system (TMS) governance, and configuring alerts, they will still...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

Using Geo Charting to Succeed with Data Visualization

Every day, 2.5 quintillion bytes of data are created, with 90% of the world’s data created in the last two years alone*. As data continues to exponentially grow, the way in which organizations utilize data collected for business decisions is becoming more crucial and complex. Presenting data visually can uncover surprising patterns and observations that wouldn’t be apparent from looking at stats alone. One visualization practice that can help display historical patterns is geo charting. Som...
By Admin
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Posted by our team of rockstars.

What’s New (and Exciting) in ECMA Script Version 6

JavaScript is a widely-used scripting language due to both its simplicity, integration with oft-used browser functionality and ubiquitous availability across all the major browser platforms. However, despite its high functionality and many impressive features, JavaScript has a number of shortcomings. Thankfully, resolutions to these issues have been provided in this upcoming ECMAScript 6 release. In a two part series, I would like to explore some of the various concepts coming to the next ver...
By Whit Waldo
About the Author:

Whit Waldo is a Senior Analyst at Stratigent.

6 Stages of an Effective Governance Model

Many organizations spend significant portions of their budget to implement analytic tools from providers like Adobe, Google and IBM; yet despite these great tools, they fail to see the deep insights from their investment. These organizations then find themselves struggling to understand where the issues lie. I can tell you from experience, the lack of insights is not from incapable tools or analysts, but rather the absence of effective governance.     To help you get started...
By Scott Friedman
About the Author:

Scott Friedman is a Manager of Client Services at Stratigent.

Analyzing Website Performance at a Glance

Zippy performance is a vital component of any website’s success. Quickly diagnosing site lag issues is critical but not always easy. In-browser tools like Firebug and Chrome’s developer tools can determine which page elements are slow to load, but not if a DNS lookup or redirect is taking way too long, and the data they provide cannot be stored to view page load trends over time. The Navigation Timing API, simple javascript that measures load times for each step in a page load’s lifecycle,...
By Jim Glauner
About the Author:

Jim Glauner is a Senior Consultant, Team Lead at Stratigent.

Un-fragment your Sessions Across your Entire Top Level Domain

Tealeaf is a great tool for reviewing your customers’ behavior while visiting your website. Your organization might have started small and done a single application. Quite likely the data proved to be valuable and additional applications were added into the mix. But, as you added applications, did you consider the impact of sessionization? Internally, Tealeaf is deriving a TLTSID value from your chosen session ID. You need to consider whether that session ID value is going to be unique over t...
By Customer Experience Team
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Written by the Stratigent Customer Experience Team.

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