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Marketing Minute | GDPR's Affect on Data Across the Globe – in 60 Seconds

Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered straight to your inbox, subscribe to our Websight newsletter.  Ensuring compliance with GDPR requires more than a cursory review. Learn more about our Preparedness Assessment here.       Subscribe to our YouTube Channel       Stay tuned for the next...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

From Vegas to NYC: Adobe and Tealium focus on the Customer

This year I was lucky/crazy enough to attend two vendor conferences back to back; Adobe's annual Summit in Las Vegas and the Digital Velocity conference put on by Tealium in NYC. The two conferences are built around the capabilities their solutions offer but they couldn't have been less similar in scope and tone. They both, however, shared a common focus: the power of customer data.   Adobe Summit   Adobe Summit is an experience and having a really good time has always been a l...
By David 'DJ' Johnson
About the Author:

David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

2018 Q1 Recap – From AI to GDPR

With the beginning of April, and springtime weather for much of the U.S. (but certainly not for us in Chicago or New York), we’re looking back on the year so far to recap the hottest trends from the beginning of 2018 - including everything from Data Integration, Artificial Intelligence, GDPR, and more. Data Integration Improving Customer Experience Through Visitor Stitching While improving the Customer Experience has long been a top priority for many of the world’s leading brands, it...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Marketing Minute | The Best Approach to Extracting Value from Your MarTech Stack

Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered straight to your inbox, subscribe to our Websight newsletter.  Learn how to maximize the potential value from your technology investment here.       Subscribe to our YouTube Channel       Stay tuned for the next Marketing Minute!...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Marketing Minute | Google Analytics 360 & Salesforce Integration

Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered straight to your inbox, subscribe to our Websight newsletter.  Learn how to connect marketing & sales data with our GA360 & Salesforce Sales Cloud Integration Guide & Checklist. Get your copy here.       Subscribe to our YouTube Channel    ...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Google Analytics 360 + Salesforce: What it Means for Marketers

One of the most common obstacles faced by marketers is trying to create a complete view of a customer’s journey both online and offline. Technology has advanced immensely in recent years, but marketers still face the challenge of disparate systems that don’t communicate with one another. In an effort to help marketers overcome this challenge, Google and Salesforce announced their planned integration between Google Analytics 360 (GA360), Salesforce Sales Cloud, and Salesforce Marketing Cloud....
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Marketing Minute | Identity Resolution

Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered straight to your inbox, subscribe to our Websight newsletter.  Find out more about our ground-breaking methodology Visitor Stitching™  and why it is the foundational element to enabling digital transformation for your business.      Subscribe to our YouTube C...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Smartphone Adoption is Slowing, Should Marketers Be Worried?

Mobile has dominated the conversation, and the marketing strategy, of advertisers and marketers alike for the past few years. With smartphone user rates posting impressive growth numbers year-over-year, leading brands have given mobile a larger portion of their marketing investment – some even taking a ‘mobile-first’ approach when it comes to their marketing mix. The heavy focus on mobile is for good reason, mobile users are loyal to their smartphones. However, recent studies have shown th...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Marketing Minute | Positive Outcomes of GDPR

Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered straight to your inbox, subscribe to our Websight newsletter. Learn more about GDPR in our 2018 Ebiquity Marcomm Guide to Success here. Disclaimer: The video and the article are for informational purposes only and not for the purpose of providing legal advice. You should contact your legal team to ob...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

2018 ANA Media Conference – Reflecting on Transparency

At the annual Association of National Advertisers Media Conference in Orlando, marketers, agencies and tech companies alike came together to share their experiences, best practices, and roadblocks they currently face. Amongst the many purposes of the week, the overarching goal of 2018 is clearly the collective effort to move the industry forward and regain the trust lost by many advertisers. During the conference, the tone was driven by two primary factors: The innovation taking place in...
By Camilo Lizarralde
About the Author:

Camilo Lizarralde is the Head of Digital, North America at Ebiquity

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