Three Ways Brands Should Be Using Data Before a Product Launch

Apple. Taco Bell. Amazon. Gillette. These aren’t just popular companies with a loyal following. Historically, they’ve been the curators of successful product launches, from innovative smartphones to a new way to look at breakfast. But as we’ve seen quite often, these brands are the outliers when it comes to unveiling a new offering.        To achieve success throughout product launches and their life cycles, it’s become more important for brands to understa...
By Cara Buscaglia
About the Author:

Cara Buscaglia is ‎Insights Director, Market Intelligence at Ebiquity, plc.

The Buffett Effect: How an Investor Optimized My Personalization Process

When I was growing up, my friends wanted to be just like Mike, dropping 30 points per game. Or Barry Sanders, who averaged 128 rushing yards per game during the ’97 season. Me on the other hand? Well, I was slightly different.    I wanted to be Warren Buffett, the famed investor. As with Jordan or Sanders, Buffett clearly dominated his trade. But, what attracted me was Buffett’s track record. In the 50 years he has controlled Berkshire Hathaway, its market return has rec...
By Tim Walker
About the Author:

Tim Walker is Optimization Strategy Practice Lead at Stratigent

Four Hurdles Brands Face with Global Media Expansion (and How to Nab the Competitive Edge)

One. Trillion. Dollars.    No, it’s not a ransom number requested by Dr. Evil. It’s the forecasted number of worldwide media, marketing, and advertising spend in 2016.  Though global reach was once a pipedream for growing brands, the possibilities of international reach are now almost limitless.    While eyes are often set on expansion into emerging international markets to secure future stability, uncertainties arise when the decision has been mad...
By Michael Reynolds
About the Author:

Michael Reynolds is Director, Advertising Intelligence at Ebiquity, plc

U.S. Advertising – Super Bowl 50 Roundup

This past Sunday, the Broncos beat the Panthers 24-10 –  but as advertisers, this wasn’t exactly our first priority. The real showdown occurred between plays, where 52 advertisers fought for the attention of approximately 111.9 million viewers across the U.S.    Let’s recap some of the highlights:   Corporate Social Responsibility Many brands took advantage of the event’s colossal viewership to promote safety, sustainability, and well-being -- f...
By Jennifer Bonetto
About the Author:

Jennifer Bonetto is an Advertising Analyst at Ebiquity

Past, Present, and Future: What I’m Looking Forward to at eTail West

I'm not just excited about attending eTail West this year because of the idyllic and warm setting of Palm Desert (I’m typing this as I look out on another snow storm - as they say in Star Wars, my tauntaun will probably freeze before the first marker); I'm also really excited to watch retailers connect and share stories and advice.    eTail West traces its beginnings back to 1999, about the same time I started working in digital marketing. For many, eCommerce has always re...
By David 'DJ' Johnson
About the Author:

David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

The New Normal: Shifting Your Data Analysis From Hype to Value

Back in the day, data analysis was nothing more than looking at spreadsheets and guessing what the numbers meant. But with increased competition, unlimited options, and an ever-changing marketplace, a higher priority on how we analyze data is needed, particularly in regards to value. The industry has shown this growing need with more than 75 percent [1] of companies investing or planning to invest in big data over the next two years -- a steep difference from the days of toiling over Excel sh...
By Autumn Rogers
About the Author:

Autumn Rogers is an Analyst at Stratigent

Want to Improve Conversion Rates? Delve Into the World of A/B Testing

In today’s eCommerce-driven world, everyone is searching for a quick and simple conversion rate fix. It makes sense -- across industries, the average landing page conversion rate typically falls between 2-5% [1]. That’s it. How can we do better?    For analytics professionals, Conversion Rate Optimization (CRO) is an ever-growing part of the discussion. Figuring out cheap and efficient ways to continuously increase conversion is crucial, particularly given the...
By Robby Trosan
About the Author:

Robby Trosan is a Business Analyst at Stratigent 

The Hidden Benefits of TeaLeaf: Passive Capture Application Edition

Why do users come to your site? Why do they chose to interact with some elements rather than others – and what makes them convert?    For many organizations, the answers to these questions can shape an overall customer experience strategy, which is important given that 89% of companies expect to compete mostly on the basis of customer experience, versus 36% six years ago. That’s where IBM Tealeaf comes in.    IBM Tealeaf provides optimal in-depth analys...
By Akshay Ahluwalia
About the Author:

Akshay Ahluwalia is an Analyst at Stratigent.

How Data Integration Makes This Data-Centric World Go Round

Data integration has experienced an extraordinary growth over the last decade. A recent IDC report indicated that the big data technology and services market will grow 26.4% to $41.5 billion through 2018 -- about six times the growth rate of the overall information technology market.    These numbers make sense. In today's business climate, data has become the single most valuable asset for many companies. For a firm to remain competitive and satisfy growing demands of custo...
By Mohit Jain
About the Author:

Mohit Jain is an Analyst at Stratigent 

To Personalization and Beyond! The Evolution of Optimization

Once upon a time, ownership of data was not a concern for most companies -- getting your hands on any data was all that mattered. However, the landscape of optimization has changed immensely over the last few years. Gone are the days of developing consumer channels built on rigid data sets that hold limited value to your company. Now we are entering into a new era with more available data, which comes with a more focused lens on whom and what to target.    Today, non-ownersh...
By Kyle Westgate
About the Author:

Kyle Westgate is Manager, PMO at Stratigent.

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