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Marketing Minute | Identity Resolution

Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered straight to your inbox, subscribe to our Websight newsletter.  Find out more about our ground-breaking methodology Visitor Stitching™  and why it is the foundational element to enabling digital transformation for your business.      Subscribe to our YouTube C...
By Marketing Team
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For any questions or queries, please contact USMarketing@ebiquity.com

Smartphone Adoption is Slowing, Should Marketers Be Worried?

Mobile has dominated the conversation, and the marketing strategy, of advertisers and marketers alike for the past few years. With smartphone user rates posting impressive growth numbers year-over-year, leading brands have given mobile a larger portion of their marketing investment – some even taking a ‘mobile-first’ approach when it comes to their marketing mix. The heavy focus on mobile is for good reason, mobile users are loyal to their smartphones. However, recent studies have shown th...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Marketing Minute | Positive Outcomes of GDPR

Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered straight to your inbox, subscribe to our Websight newsletter. Learn more about GDPR in our 2018 Ebiquity Marcomm Guide to Success here. Disclaimer: The video and the article are for informational purposes only and not for the purpose of providing legal advice. You should contact your legal team to ob...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

2018 ANA Media Conference – Reflecting on Transparency

At the annual Association of National Advertisers Media Conference in Orlando, marketers, agencies and tech companies alike came together to share their experiences, best practices, and roadblocks they currently face. Amongst the many purposes of the week, the overarching goal of 2018 is clearly the collective effort to move the industry forward and regain the trust lost by many advertisers. During the conference, the tone was driven by two primary factors: The innovation taking place in...
By Camilo Lizarralde
About the Author:

Camilo Lizarralde is the Head of Digital, North America at Ebiquity

Marketing Minute | Total View Attribution

    Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered straight to your inbox, subscribe to our Websight newsletter.         The majority of major advertisers are again forecasting growth in digital ad spend in 2018. Yet the proof that digital media is providing a better return on investment (ROI) than other bro...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Marketing Minute | Five Steps to Ensuring Brand Safety

    Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered stratight to your inbox, subscribe to our Websight newsletter.         Follow the following five steps ensuring brand safety: Insist upon a clear explanation of how those buying your media are monitoring mobile app and video inventory for...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

An Introduction to Improving Customer Experience with Artificial Intelligence

With recent advancements, such as cloud-based data sets and new algorithms, brands are beginning to explore innovative ways to utilize artificial intelligence (AI) to reach out to, and improve, interactions with customers. Over the past few years, AI has started to evolve how leading brands relate to the customer experience and the customer journey. A recent worldwide survey of Senior Executives found that the majority of global business executives who have implemented AI said it has indeed resu...
By Jordan Kanter
About the Author:

Jordan Kanter is an Analyst, Team Lead at Stratigent

What We’re Looking Forward to at the 2018 ANA Media Conference

The much-discussed topic of media transparency first arrived at ANA Media during a 2015 presentation and has subsequently helped reshape, and been a leading story in, the advertising industry. Much has been done since then to uncover the issues and, ultimately, propose the path forward to help create transparency and improve the media buying ecosystem. One such effort, the ANA Media Transparency Initiative from the Association of National Advertisers (ANA), K2 Intelligence, Ebiquity, and FirmDec...
By Steve Ropers
About the Author:

Steve Ropers is a Solutions Consultant at Stratigent 

Marketing Minute | Data is Still King

    Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered stratight to your inbox, subscribe to our Websight newsletter.           Stay tuned for the next Marketing Minute!          ...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Marketing Minute | 2018 Olympics

    Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered stratight to your inbox, subscribe to our Websight newsletter.           The 2018 Winter Olympics started off on what seemed to be shaky ground, posting ratings less than the 2014 Winter Games, but slightly above the ratings from the Summer Olym...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

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