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Data Crumbs: Cooking up a Tracking Strategy from Visitor Cookies

I am continually amazed when I hear statistics like “76% of the total US population are connected online in some way,” and “in any point in time, more than 30% of the world population can go online to learn, create and share.” Just as the internet has opened up the world to each and every one of us, it has also opened us up to the world. With every click of the mouse, every touch of the screen, and every add to cart, we are like Hansel and Gretel, leaving crumbs of information everywher...
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Digital Marketing Trends for 2012

Are social media and content marketing the glue that brings multi channel marketing together? Is it finally the year for mobile? Will companies focus on a more holistic online marketing approach? I believe that 2012 will be somewhat less about talk and more about action. Below is a list of what I feel to be likely important in the world of digital marketing for 2012. Joining online and offline marketing more intelligently (this isn’t a new idea but I feel that few organizations are cl...
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Prove your campaign rocked- Social KPI’s

KPI’s (Key Performance Indicators) for online media marketing are used to measure the web successes of brands. Some KPI examples for Facebook marketing include: comments, “Likes” to photos/posts, clicks on ads, and many more. Tracking these indicators has become important for businesses as they are seeing that social media can lead to dollars. Too often companies create Facebook pages because they think everyone else has one, which isn’t much of an objective. Knowing and understanding s...
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Not everyone wants to be engaged

One of the real hot topics right now is customer engagement- and it's a nice notion that the customer wants to be as informed as possible but it's not necessarily true.  In the old days we couldn't accurately get information on customer behavior, all you knew is "did a transaction take place or not". Now that we can measure online behavior we can track this type of engagement and companies are doing everything they can to create more, more, more. Well sometimes they can get a little carrie...
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The Challenge of Measuring Across Multiple Channels

I recently worked with a client who was trying to compare her website and Facebook page. The metric she wanted to look at was visits but that caused several problems because people interact with these two channels very differently. Exposure to content occurs very differently on these two channels. A person has to “visit” a website to be exposed to the content but a person can be exposed to content from a Facebook post or feed and not actually “visit” the Facebook page. When comparing two...
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On the Road

From coast to coast, Stratigent participates in a number of industry events every year. We're ramping up for a busy next couple of months on the road.   Make sure to catch up with us at the following events:     shop.org September 10- 12, 2012 Denver, CO   eMetrics Marketing Optimization Summit September 30-October 4, 2012 Boston, MA   Pimp Your Reports Workshop October 4, 2012 Boston, MA   Conve...

Sharing is Caring: Teaching Domains to Play Nice

As a man who enjoys coding solutions, I'll run into a frustrating problem every once in a great while: sharing information between two different domains. Suppose you have an e-commerce funnel on one domain, ABC.com, while your main site lives on XYZ.com. Your boss decides that he or she wants to see user interaction after a product is added to the cart, but before a purchase is made. Perhaps users can be directed towards certain information on XYZ.com after a card add to assist a purchase. Howev...
By Adam McArdell
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Adam McArdell is a Senior Consultant at Stratigent.

Adobe Summit 2012 Recap

A few of us from Stratigent attended the Adobe Summit last week. As always, the show was really well put together. They spare no expense for the attendees...great content, great food, great drinks...you know the drill if you've ever attended the Summit. I wanted to give you a recap of the highlights from my perspective: Partner Day As a valued partner of Adobe, Stratigent was invited to attend the Partner Day. There was a reception on Monday night and then sessions all day Tuesday. We came awa...
By Bill Bruno
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Bill Bruno is the CEO - North America, Ebiquity.

Staying Current with Adobe Platform Updates

About once a month, Adobe performs system maintenance on their products to fix bugs, increase reporting functionality and improve performance. These improvements are great, but unless you know where to look for them, you won’t hear about them for months later in their quarterly maintenance email. To keep on top of these monthly updates, simply log into your Adobe product and click on Help > What’s New. This will detail the latest release of updates for each product, what was fixed and...
By Kevin Wysocki
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Kevin Wysocki is the Tag Management Practice Lead at Stratigent.

My Company's Two Ears

What happens on Wall Street no longer stays on Wall Street and what happens in Vegas now ends up on YouTube. Reputations are volatile and loyalties are fickle. I am a marketing manager at Stratigent, and as a marketer I know that I can never be fully in control of our brand. Your brand is what other people say about you when you're not in the room, it’s your reputation. Although many digital marketers have long sleeves and their tricks consist of Social Media, SEO, SEM, Targeting, Testing, Seg...
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