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Klipfolio & Stratigent Webinar: Visualizing a Multi-Channel World

  Webinar: Visualizing a Multi-Channel World  November 28th at 11:00am CST Watch Now!   Stratigent and Klipfolio have been partnered for years and are taking this opportunity to educate the industry via a joint webinar focused on helping organizations to maximize the value of their data silos to bring the best in class visualizations to life in an automated way. Combining Klipfolio's technology with Stratigent's analytics expertise, participants will learn how to...
By Admin
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Posted by our team of rockstars.

Five Predictions for 2013

As 2012 closes I have been starting to read several predictions for 2013 and I got to thinking about what my predictions would be.  Over the last year I have had the opportunity to works with a diverse group of clients.  I took the time to think about all the conversations I have had and I have come up with 5 predictions for 2013 based on the direction my clients are taking their digital marketing efforts. B to B clients will shift away from Facebook.  Many of my B to B cl...
By Bill Bruno
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Bill Bruno is the CEO - North America, Ebiquity.

Optimized GeoTargeting

Mobile phones have not only become a very vital part of our daily lives but also in a less obvious way they have become the remote controls to our lives as well. Next year, brands will begin utilizing location-based data to more effectively reach consumers and successfully convert customers across the web and mobile. In order for the marketing community, which is presently flooded with optimistic predictions, to continue investing in the mobile channel, the return on this investment needs to foc...
By Admin
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Posted by our team of rockstars.

A Copy for Your Records

A common complaint I have heard from clients regarding Google Analytics involves losing one’s data to Google’s chasm-sized storage bins, never to be seen again. Sure, Google does provide a healthy API and a nice array of reporting, but what if you want to use log files to upload web data into a home-grown data warehouse? Also, what if unique analytics are being performed from old tools tying web data to offline metrics gathered from other systems? As it turns out, Google provides a very sim...
By Adam McArdell
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Adam McArdell is a Senior Consultant at Stratigent.

Data Crumbs: Cooking up a Tracking Strategy from Visitor Cookies

I am continually amazed when I hear statistics like “76% of the total US population are connected online in some way,” and “in any point in time, more than 30% of the world population can go online to learn, create and share.” Just as the internet has opened up the world to each and every one of us, it has also opened us up to the world. With every click of the mouse, every touch of the screen, and every add to cart, we are like Hansel and Gretel, leaving crumbs of information everywher...
By Admin
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Posted by our team of rockstars.

Digital Marketing Trends for 2012

Are social media and content marketing the glue that brings multi channel marketing together? Is it finally the year for mobile? Will companies focus on a more holistic online marketing approach? I believe that 2012 will be somewhat less about talk and more about action. Below is a list of what I feel to be likely important in the world of digital marketing for 2012. Joining online and offline marketing more intelligently (this isn’t a new idea but I feel that few organizations are cl...
By Admin
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Posted by our team of rockstars.

Prove your campaign rocked- Social KPI’s

KPI’s (Key Performance Indicators) for online media marketing are used to measure the web successes of brands. Some KPI examples for Facebook marketing include: comments, “Likes” to photos/posts, clicks on ads, and many more. Tracking these indicators has become important for businesses as they are seeing that social media can lead to dollars. Too often companies create Facebook pages because they think everyone else has one, which isn’t much of an objective. Knowing and understanding s...
By Admin
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Posted by our team of rockstars.

Not everyone wants to be engaged

One of the real hot topics right now is customer engagement- and it's a nice notion that the customer wants to be as informed as possible but it's not necessarily true.  In the old days we couldn't accurately get information on customer behavior, all you knew is "did a transaction take place or not". Now that we can measure online behavior we can track this type of engagement and companies are doing everything they can to create more, more, more. Well sometimes they can get a little carrie...
By Admin
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Posted by our team of rockstars.

The Challenge of Measuring Across Multiple Channels

I recently worked with a client who was trying to compare her website and Facebook page. The metric she wanted to look at was visits but that caused several problems because people interact with these two channels very differently. Exposure to content occurs very differently on these two channels. A person has to “visit” a website to be exposed to the content but a person can be exposed to content from a Facebook post or feed and not actually “visit” the Facebook page. When comparing two...
By Admin
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Posted by our team of rockstars.

On the Road

From coast to coast, Stratigent participates in a number of industry events every year. We're ramping up for a busy next couple of months on the road.   Make sure to catch up with us at the following events:     shop.org September 10- 12, 2012 Denver, CO   eMetrics Marketing Optimization Summit September 30-October 4, 2012 Boston, MA   Pimp Your Reports Workshop October 4, 2012 Boston, MA   Conve...

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