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The Social Challenge: Paid,Owned, and Earned Media

Although coined terms such as "owned, earned and paid” classifications have become commonly used in the interactive marketing space today, they're often loosely applied. One way to cut through the confusion, for platforms such as Facebook, is to stick with the classifications formalized by Forrester Research. We suggest the first thing to remember when trying to analyze Facebook data is that Facebook is a multifaceted platform. The platform enables marketers to interact with users in man...
By Admin
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The Three Things I Like Best about SiteCatalyst v15

Unless you’ve been hidden away for the last month or so, you’ve no doubt heard about Adobe’s exciting announcement with regard to the introduction and launch of SiteCatalyst version 15. I attended the Adobe Omniture Summit in March, and the various product feature announcements were met with much excitement and applause. As an avid SiteCatalyst user and a consultant to many clients with SiteCatalyst implementations, I am thrilled with the new features, and am anxiously awaiting the opportu...
By Erin Cropper
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Erin Cropper is the Director of Client Services at Stratigent.

Helpful Resources for Business Analysts

  Every month, there are more and more resources available for web analytics professionals and those seeking to learn more about our industry. We've assembled a list of what we feel to be the most valuable resources on topics like: meaningful visualizations, dashboard layouts, KPI definition, Excel Tips and professional development resources which were mentioned and discussed during the Stratigent Workshop Series.  Meaningful Visualizations: ♦ Say it with charts complete T...

Pimp Your Reports is off and running!

Similar to baseball season, this summer’s Pimp Your Reports Workshop Series is in full swing! We already conducted a successful session in Chicago on May 18th. Attendees walked away with tips and concrete techniques for creating meaningful dashboards and reports while applying strategy to overall design. Next stop – Seattle!   In our recent Chicago session one attendee from Blue Cross Blue Shield of Illinois said “I think she [Jennifer] is an engaging and articulate...
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Facebook Page Analytics: Using and Integrating Data from Facebook Insights

With more than 140 million users in the US, Facebook has become a powerful marketing and communication platform. Unfortunately for marketers who want to understand the impact of their Facebook presence, Facebook is not easy to measure. Using Facebook Insights (the built-in analytics tool) is complicated by poor documentation, unclear definitions, inconsistent naming and frequent updates. However, savvy marketers are able to leverage Facebook Insights to extract useful insights and make actionabl...
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Educational Resources - As Promised

I hope that you’ve been able to make it out to an OMS near you. I’ve had the pleasure of presenting in MN and ATL, and the crowds have been awesome! As part of my presentation, “Inside the Mind of an Analyst,” I promised to deliver a list of resources that you could use to educate yourself on Web Analytics. So, as promised, here is a list. I’d love for you to comment and add in other resources that I don’t have listed, and please contact me directly if you have any question...
By Bill Bruno
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Bill Bruno is the CEO - North America, Ebiquity.

Yahoo! Web Analytics Consultant Network (YWACN)

Yesterday, Yahoo! Announced the release of the Yahoo! Web Analytics Consultant Network (YWACN). I am excited that Stratigent has been included in this network of leading consultants and I am looking forward to working with our clients to leverage the power of the Yahoo! Web Analytics platform. As part of this program, Stratigent has the ability to directly provide access to Y! WA to our clients and we have already adapted a number of our services specifically to highlight the capabilities of Y!...
By Admin
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A Few of My Favorite Things: 3 Google Analytics Plugins for Excel

Did you know that there’s a whole library of easy-to-use Google Analytics plugins for Excel?  I didn’t think so!  There’s a collection of plugins that connect the Google Analytics API to various tools available in Google’s App Library for Analytics.  I’ve been testing out a few of them the last few weeks, focusing specifically on those that can connect to Excel, and I wanted to share a few of my favorites with all of you.  All of the tools I’m going to talk about...
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Pimp Out Your Reports This Summer

It’s hard to believe it has been a year since we first kicked off the Pimp Your Reports Workshop Series. For those of you who are unaware, Pimp Your Reports is a hands-on workshop packed with tips and concrete techniques for creating meaningful dashboards and reports while applying strategy to overall design. The idea for Pimp Your Reports originally came from watching Pimp My Ride on MTV™. The premise of the show is customizing a vehicle to reflect the unique interests and preferences...
By Admin
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Maximizing the Power of NetInsight

In a world dominated by SaaS-based analytics tools, IBM’s Unica NetInsight solution has not only kept itself buoyant but has continued to deliver outstanding value to its loyal customer base. Originally developed by Sane Solutions, NetInsight was subsequently bought by Unica, who was welcomed to the IBM family in late 2010. There were rumors that IBM was going to sunset the product in favor of Coremetrics, another analytics player it acquired just a few months prior, but a clamor for its conti...
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