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Pimp Out Your Reports This Summer

It’s hard to believe it has been a year since we first kicked off the Pimp Your Reports Workshop Series. For those of you who are unaware, Pimp Your Reports is a hands-on workshop packed with tips and concrete techniques for creating meaningful dashboards and reports while applying strategy to overall design. The idea for Pimp Your Reports originally came from watching Pimp My Ride on MTV™. The premise of the show is customizing a vehicle to reflect the unique interests and preferences...
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Maximizing the Power of NetInsight

In a world dominated by SaaS-based analytics tools, IBM’s Unica NetInsight solution has not only kept itself buoyant but has continued to deliver outstanding value to its loyal customer base. Originally developed by Sane Solutions, NetInsight was subsequently bought by Unica, who was welcomed to the IBM family in late 2010. There were rumors that IBM was going to sunset the product in favor of Coremetrics, another analytics player it acquired just a few months prior, but a clamor for its conti...
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Facebook Page Analytics: Tools of the Trade

In today’s world, Facebook is the biggest cog in the social media machine and is a ubiquitous part of modern popular culture. Since its inception in early 2004, Facebook has gradually developed from being an exclusive network of US universities to a global social media juggernaut currently serving 500 million active users. For online marketers, Facebook has continually become a gold mine of customers who have the potential of bringing in more fans and recognition to your business. In just min...
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How to Use Fiddler with Firefox

Ever wanted to do QA and use Fiddler for Firefox? Are you frustrated with having Firebug restrict viewing downloaded objects on a page-by-page basis? Do you want to see all the downloaded objects for an entire session in a single list in Fiddler? If you happen to answer ‘yes’ to any question above, then do this: 1. Open Fiddler. 2. Open Firefox. In Firefox, go to Tools > Options > Advanced. Go to the Network tab, and click “Settings…”. Change the...
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WebTrends Tag Builder is a Must

WebTrends recently released Tag Builder, a dynamic online tool used in creating advanced base tags for your site. Tag Builder produces a much improved set of tags from the one generated by the WebTrends user interface. For starters, the Tag Builder uses a cleaner code structure that employs a single function to store global variables. Consequently, a lot of the configurable components (i.e. DCS ID, timezone, first-party cookie domain, etc.) are declared at the top in the global f...
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eMetrics DC - The Place to Geek Out!

Congratulations to Jim Sterne and the eMetrics crew for another great Marketing Optimization Summit. The keynote speakers were some of the best that I’ve seen – James Robinson from The New York Times, Mike Marvel from Home Depot, Joe Megibow from Hotels.com and Kim Johnston from Symantec. Most of the sessions I attended were good, but in my opinion the best sessions were before the conference at Industry Insights Day. Here are a few highlights: Joel Book from ExactTarget talked about the f...
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Integrating Voice of Customer Data with Web Analytic Data

Having voice of customer (VOC) data is great for getting more of a personal feel for what customers think as they navigate and use the features on a site. Some great insights that can be analyzed for VOC are comments, user ratings, recommendations, and overall satisfactions during a visit. As tracking for VOC expands, it is important to not keep the data siloed in its own reporting interface, but to also bring the data into the analytics reporting interface. With my experience, working with a...
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Tracking 301 Redirects in WebTrends

One way to track referrals from a 301 redirect is to append a URL parameter. However, if you use a question mark (?) to do so, you will create duplicate content issues that impact your search engine rankings. To solve this issue, use a hash (#) tag instead. In WebTrends, tracking hash tags as part of the query string requires custom changes to the page tag. CAUTION: Don't change your WebTrends page tags unless you are familiar with JavaScript and the WebTrends tracking code. Always p...
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Actionable Insight from Form Completion Rates

  Stratigent was recently engaged by a global company to analyze lead generation forms across more than two dozen company websites and microsites. Although many of our findings were specific to that client, several key learnings would be valuable to any marketer looking to optimize their lead generation forms. In particular, we found that analyzing Form Completion Rate was a good source of actionable insight. Our Approach Our analysis went down three paths: (1) Establishing benchmark...
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...And now we aren't seeing data.

Perhaps you have heard someone else utter these unfortunate words, or maybe you have heard yourself say them as your stomach cringed and tried to run away from the implications. No requests were made to change analytics code, but something clearly changed. What do you do now? In the majority of cases, the code does not just simply change itself, so most data anomalies align with some sort of code push, new site release, etc. Even the slightest oversight can send your numbers plummeting fo...
By Adam McArdell
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Adam McArdell is a Senior Consultant at Stratigent.

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