Ebiquity-Stratigent-Analytics-Insights-Header

 

 

 

WAW Chicago Event: Social Measurement Recap

Stratigent and Critical Mass sponsored the sold out WAA Chicago Chapter Panel Discussion on Social Measurement earlier this week. If you missed the event, below is a recap of the topics covered. One commonality we found among Social Media marketers is that no two organizations share the same measurement objectives. There was a lot of talk around social KPI's and how organizations are burdened with non-actionable data.  At Stratigent we avoid this common pitfall by meeting with key stakehol...
By Admin
About the Author:

Posted by our team of rockstars.

YouTube Analytics Reporting Series – Reporting Introduction

Welcome to Stratigent’s very own YouTube Analytics Reporting Series. Here you’ll learn about helpful reports and getting started with the new reporting interface. We’ll start with the most basic reports and then dig in deeper with each video. Subscribe to our channel to keep up to date with the latest videos and respond in the comments if you have a question!  ...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

What Urchin's Discontinuation Means for You

I wanted to take a few moments to talk about Google’s decision to discontinue the sale of Urchin and frame up what that means for those of you currently using the software.  Let’s start with the facts.  Urchin will no longer be available for partners to resell as of March 28, 2012. So, your option right now is to continue using the version of Urchin you have, upgrade to the newest version to be completely up to date, or simply look at other options. While Urchin will no...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Google is making search more secure,and what you can do about it

Last October, Google announced that it is making SSL the default search setting for users signed in to their Google Accounts. This change encrypts logged-in users’ search terms, effectively stripping them from the referrer information that is part of the request sent to the destination site. This development will impact most, if not all web analytics users as this prevents your analytics tool from gathering search query data from logged-in users of Google Search. It is important to note, h...
By Admin
About the Author:

Posted by our team of rockstars.

Stratigent announces a new CEO

When Bill Bruno (or just Bruno as we like to call him) joined Stratigent as its first employee seven years ago he was a young but passionate computer engineer.  We instantly knew he would be a good fit – we loved him for his eternal optimism, his innate understanding of what clients needed and we hired him – frankly – because it was obvious exactly how smart he was.  On his first day at the office – humble as it was – Bruno jumped right into client work and wowed his clie...
By Admin
About the Author:

Posted by our team of rockstars.

Stratigent & Three Deep Marketing co-host Web Analytics Wednesday in St Paul- March 13

  Interested in attending a digital marketing event with cocktails and the opportunity to network with web analytics professionals? Three Deep Marketing and Jennifer Veesenmeyer (COO at Stratigent) will be hosting the next Web Analytics Wednesday event in St Paul, MN. Save your seat for this free event, register now!   What is Web Analytics Wednesday? Web Analytics Wednesday is one of the most popular networking events available in the digital marketing industry. Wit...
By Admin
About the Author:

Posted by our team of rockstars.

Analytics Resolution for 2012

  I have several clients that I have been working with for a few years so I have seen how their analytics programs have evolved.  I decided that it would be an admirable idea to initiate some consultation with them about where they want to be in 2012, and I realized it was sort of like identifying a New Year’s resolution.  After having several of these consultations, I realized there was a theme across several clients, so here is my universal Analytics Resolution for 2012. Ide...
By Admin
About the Author:

Posted by our team of rockstars.

YouTube Analytics Reporting Series – Engagement Metrics

Welcome to Stratigent’s second tutorial in the YouTube Analytics Reporting Series. Here I'll be walking you through the metrics and explain what to look for in reports and with each video in this series I will dive deeper into the reporting structure. Next I'll review the actual reports. Subscribe to our channel to keep up to date with the latest videos and respond in the comments if you have a question!  ...
By

Tag Management Systems

2011 has been quite a year for advancements in the web analytics space. Adobe released a new version of SiteCatalyst with advanced segmentation, Webtrends dived deeper into social analytics, Google announced an enterprise version of GA, and the list goes on. What has grabbed my attention the most? None of these. For me, it’s all about tag management. If you haven’t heard of tag management, it’s the ability to manage and deploy any type of digital measurement technology to any platform thr...
By Kevin Wysocki
About the Author:

Kevin Wysocki is the Tag Management Practice Lead at Stratigent.

Enter to win a $100 gift card

  Fill out Stratigent's Mobile Survey for a chance to win a $100 gift card. Click the card below to enter!  Contest ends 1/13/12...
By Admin
About the Author:

Posted by our team of rockstars.

Pages

Contact Us Now