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The Downside of Multitasking

In my role as a Sr. Consultant at Stratigent, I am often asked to lead sessions designed to get consensus on business objectives and key performance indicators. These sessions are typically critical pieces of an overall KPI development project and I need stakeholders to be fully engaged in order to succeed. Many times when I am leading these sessions it is obvious I do not have everyone’s full attention which leads to additional meetings or even the risk of not meeting the objectives....
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WebTrends Releases Tag Builder v3.0 with a Slew of Improvements

WebTrends Tag Builder 3.0 went live toward the end of March and presented the renewed panache and enthusiasm that has been building up in the WebTrends organization recently. On the v3.0 release, WebTrends Technical Support Manager Wayne Denman said, “This is the first time the general public gets to sample the flavor of our customer centric approach to building products and marks an especially important milestone for WebTrends.” There have been several iterations of the tool from its May 2...
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My Data Doesn’t Match!

As you track your web initiatives, think about how much time you spend reconciling or explaining the differences between the numbers contained within your web analytics platform and other data sources (i.e. paid search, offline data, etc.) in a given week. Extending that across an entire year, my guess is that you spend a large percentage of your time going to bat for the validity of your data. All of the data you are collecting exists for one reason: to provide you with the insights neede...
By Bill Bruno
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Bill Bruno is the CEO - North America, Ebiquity.

Need help with your mobile strategy?

I work with a number of clients who are very focused on Mobile this year. When I say focused it is more like they know they should be focused but they are not exactly sure what to do. This bewilderment is driven by the huge amount of media and research claiming how enormous and critical Mobile has become for businesses to stay competitive. All of this information can make your head spin and leave you feeling that you are falling way behind in meeting your customer’s expectations. My advice wo...
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Check Out the Online Marketing Summit (OMS)

The Online Marketing Summit (http://www.onlinemarketingsummit.com/) is a great conference put together by Aaron Kahlow, an expert in online marketing and a good friend of mine. I’ve had the pleasure of presenting alongside him in the city tour last summer, and at the big conference in San Diego this year. This year, we will be presenting in 4 cities on this summer’s tour. If you’re a marketer looking for some insight without all of the vendor sales pitches, then this is your con...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

The Importance of the Solution Design Document

When partnering with a company during the launch or updating of their website, the process can be expedited if the company utilizes a Solution Design Document (SDD) from a tracking implementation standpoint. There are many benefits of using an SDD, which I will explain later on, and a few foolish excuses not to use it. An SDD can be used with any analytics tool; however, for the sake of this post, I will be referencing and using examples from SiteCatalyst.   People who are unfami...
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Guidelines for WebTrends Analysis Servers

A WebTrends software client once asked me if there was a general guideline for the number of analysis servers that should be used as the number of profiles increases. In other words: “How many profiles can we have per analysis server?” WebTrends doesn’t have an official guideline and there’s no one-size-fits-all solution, but here are some pointers. First, we need to know whether the existing analysis servers are capable of analyzing all the jobs in a timely manner. Given enough time, o...
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The Advantages of a Hierarchical Reporting Strategy

I have worked with companies and clients who have had to develop reporting strategies to meet the needs and requirements of multiple level audiences within their organization and map their online call-to-actions to those KPI’s. The more successful strategies and implementations I have seen have taken a top-down approach when possible, which helped to structure a hierarchical taxonomy of success events and related KPI’s. This often simplifies mapping the call-to-actions to those KPI’s....
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Process Creation

Putting processes into place is essential to the ongoing success of any analytics program. Most organizations can generate some isolated successes without the use of processes, and when you’re starting out, it is important to get some of those “quick wins” to gain momentum. Over time, however, miscommunications, inefficiencies, and just plain old mistakes can take their toll on your program and create significant hurdles to getting the maximum value out of your analytics. This is not uncom...
By Erin Cropper
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Erin Cropper is the Director of Client Services at Stratigent.

Two Words to Remember in Analytics

Throughout my analytics career, I have worked with countless companies around the world; companies of every size, and from every imaginable industry. And yet, despite their differences, many of them forget the two most important words in analytics: “early” and “often”. To explain, I come from a software development background, specifically web development, where projects and deadlines are controlled by a number of individuals and groups, each with different interests and agendas (i.e. -...
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