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Staying Current with Adobe Platform Updates

About once a month, Adobe performs system maintenance on their products to fix bugs, increase reporting functionality and improve performance. These improvements are great, but unless you know where to look for them, you won’t hear about them for months later in their quarterly maintenance email. To keep on top of these monthly updates, simply log into your Adobe product and click on Help > What’s New. This will detail the latest release of updates for each product, what was fixed and...
By Kevin Wysocki
About the Author:

Kevin Wysocki is the Tag Management Practice Lead at Stratigent.

My Company's Two Ears

What happens on Wall Street no longer stays on Wall Street and what happens in Vegas now ends up on YouTube. Reputations are volatile and loyalties are fickle. I am a marketing manager at Stratigent, and as a marketer I know that I can never be fully in control of our brand. Your brand is what other people say about you when you're not in the room, it’s your reputation. Although many digital marketers have long sleeves and their tricks consist of Social Media, SEO, SEM, Targeting, Testing, Seg...
By Admin
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Posted by our team of rockstars.

Going Back to Cali…

Going Back to Cali… LL Cool J was onto something with this song, and it is top of mind for me as I think about Stratigent’s presence at this year’s Data Driven Business Week (DDBW) in SF.  We had the opportunity to show up in force and show people what Stratigent has been up to lately, especially given that we celebrate our 10 year anniversary (!!) this year.  DDBW includes shows such as eMetrics, Conversion Conference (ConvCon), and Predictive Analytics.  I wanted to provi...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

The Power of Mobile Analytics

Mobile is changing the way we are approaching the environment around us. The way we communicate, work or even play; has been transformed with the advent of smartphones. Americans owning smartphones have outnumbered the basic mobile phones this year according to Mashable Tech. If these figures don’t strike you, maybe the claim by one of the Mashable citation will. By 2015, usage of the mobile web will outpace desktop usage. With the growing number of mobile users, knowing how people are usin...
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Your Data Automation Dreams Can Come True

I’ve worked with companies at many different stages of analytics maturity. Some have the ability to do multi-channel analysis, others are still working on building confidence in their online data. A lot of people think that you have to go through some X number of steps before you can even think about automating your data, but the truth is you need to work with what you have… now. As our very own Jennifer Veesenmeyer, creator of the Pimp Your Reports workshop, has said: “I would rather hav...
By Admin
About the Author:

Posted by our team of rockstars.

How Digital Marketers Can Stay Current and Relevant

It's not just best practices, it’s next practices. Online Marketing is all about information and people. Making connections that solve marketing problems and filtering out the noise in today’s environment of social and technological innovation can be challenging.  With 1,500 blog posts, 98k tweets and 695k Facebook updates every 60 seconds social content information overload is inevitable.    When information overload spreads across multiple channels you start to p...
By Admin
About the Author:

Posted by our team of rockstars.

The launch of Google Analytics Premium

I wanted to take a moment to talk about the much anticipated and rumored launch of Google Analytics Premium that happened today.  I am very happy to announce that Stratigent is a reseller of the tool, and I hope that gives us the opportunity to work with many of you to build out your Premium implementations and provide support. However, I don’t want to focus this blog post on the features and functionality, as I’m sure you’ve seen that there are literally hundreds of postings abou...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

The Importance of a Comprehensive Data Layer

Congratulations! Your organization recently implemented a Tag Management Systems (TMS), giving you more control over the marketing tags deployed by your team. The days of spending months trying to get a variable changed or a new analytics tool deployed are over. Before you swear to your IT department that you’ll never need them again, make sure you ask for one more favor: they need to implement a robust data layer containing all the custom information currently being tracked (and those in your...
By Kevin Wysocki
About the Author:

Kevin Wysocki is the Tag Management Practice Lead at Stratigent.

WAW Chicago Event: Social Measurement Recap

Stratigent and Critical Mass sponsored the sold out WAA Chicago Chapter Panel Discussion on Social Measurement earlier this week. If you missed the event, below is a recap of the topics covered. One commonality we found among Social Media marketers is that no two organizations share the same measurement objectives. There was a lot of talk around social KPI's and how organizations are burdened with non-actionable data.  At Stratigent we avoid this common pitfall by meeting with key stakehol...
By Admin
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Posted by our team of rockstars.

YouTube Analytics Reporting Series – Reporting Introduction

Welcome to Stratigent’s very own YouTube Analytics Reporting Series. Here you’ll learn about helpful reports and getting started with the new reporting interface. We’ll start with the most basic reports and then dig in deeper with each video. Subscribe to our channel to keep up to date with the latest videos and respond in the comments if you have a question!  ...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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