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2018 ANA Media Conference – Reflecting on Transparency

At the annual Association of National Advertisers Media Conference in Orlando, marketers, agencies and tech companies alike came together to share their experiences, best practices, and roadblocks they currently face. Amongst the many purposes of the week, the overarching goal of 2018 is clearly the collective effort to move the industry forward and regain the trust lost by many advertisers. During the conference, the tone was driven by two primary factors: The innovation taking place in...
By Camilo Lizarralde
About the Author:

Camilo Lizarralde is the Head of Digital, North America at Ebiquity

Marketing Minute | Total View Attribution

    Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered straight to your inbox, subscribe to our Websight newsletter.         The majority of major advertisers are again forecasting growth in digital ad spend in 2018. Yet the proof that digital media is providing a better return on investment (ROI) than other bro...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Marketing Minute | Five Steps to Ensuring Brand Safety

    Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered stratight to your inbox, subscribe to our Websight newsletter.         Follow the following five steps ensuring brand safety: Insist upon a clear explanation of how those buying your media are monitoring mobile app and video inventory for...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

An Introduction to Improving Customer Experience with Artificial Intelligence

With recent advancements, such as cloud-based data sets and new algorithms, brands are beginning to explore innovative ways to utilize artificial intelligence (AI) to reach out to, and improve, interactions with customers. Over the past few years, AI has started to evolve how leading brands relate to the customer experience and the customer journey. A recent worldwide survey of Senior Executives found that the majority of global business executives who have implemented AI said it has indeed resu...
By Jordan Kanter
About the Author:

Jordan Kanter is an Analyst, Team Lead at Stratigent

What We’re Looking Forward to at the 2018 ANA Media Conference

The much-discussed topic of media transparency first arrived at ANA Media during a 2015 presentation and has subsequently helped reshape, and been a leading story in, the advertising industry. Much has been done since then to uncover the issues and, ultimately, propose the path forward to help create transparency and improve the media buying ecosystem. One such effort, the ANA Media Transparency Initiative from the Association of National Advertisers (ANA), K2 Intelligence, Ebiquity, and FirmDec...
By Steve Ropers
About the Author:

Steve Ropers is a Solutions Consultant at Stratigent 

Marketing Minute | Data is Still King

    Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered stratight to your inbox, subscribe to our Websight newsletter.           Stay tuned for the next Marketing Minute!          ...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Marketing Minute | 2018 Olympics

    Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered stratight to your inbox, subscribe to our Websight newsletter.           The 2018 Winter Olympics started off on what seemed to be shaky ground, posting ratings less than the 2014 Winter Games, but slightly above the ratings from the Summer Olym...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Can Advanced Personalization Help Retailers Win the Ecommerce Battle?

Personalization has been on the lips of brand marketers more than Chapstick lately. The topic has been thrown around as much as the pigskin did last Sunday night, but what the personalization holds for the future of retail is potentially business-altering. However, even with the advancements in technology, the vast amount of digital data, and resources available to leading marketers today, most companies still struggle with innovative personalization.  Some may argue that retailers today...
By Ryan Tincknell
About the Author:

Ryan Tincknell is a senior consultant at Stratigent.

Marketing Minute | 2018 Media & Marketing Trend Predictions

Welcome to the Ebiquity Marketing Minute! Each week, we share the top insights across the media, marketing, and advertising industry in a quick video recap. To get this recap, as well as other monthly updates, delivered stratight to your inbox, subscribe to our Websight newsletter.           It has been a rollercoaster start to the New Year, with everyone trying to set their eyes on the road ahead, it has been hard not to look back at the pa...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

The Big Advertisements from the Big Game - Super Bowl LII Advertising Recap

This year’s Big Game might not have scored big when it comes to TV viewers, but it did post some surprising stats for the industry. As the final heave from Tom Brady fell to the turf and the Eagles were crowned as the champions of Super Bowl LII, to the industry was abuzz with advertising stats like in-game ad expenditures, commercial time from paying sponsors, and top ads by Digital Share of Voice, just to name a few.  While the combined total of 1,151 total yards of offense between t...
By Jennifer Gaag
About the Author:

Jennifer Gaag is an Analyst, Senior Account Manager for Ebiquity-North America's Advertising Intelligence group

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