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Why a Consistent Brand Message is Critical for Innovative, New Products

Combining innovation with a consistent brand message is not a simple assignment, after all, innovation and consistency don’t exactly go together. However, the combination of the two when done well can achieve powerful results. Brands such as Gillette, Nespresso and Apple have paved the way for innovation within their respective categories and reinforced their status with every new product they release. Working with enterprise-level brands across the globe, I’ve enjoyed tracking these type...
By Dan Alvarado
About the Author:

Dan Alvarado is a Client Services Manager/Analyst at Ebiquity-North America

Brick & Mobile? How Mobile is Reinventing the Traditional Customer Experience

Now, more than ever before, brands have a massive incentive to leverage mobile as a tool to enhance the traditional brick and mortar customer experience. On the short list of impressive and recent mobile news highlights are stories like, Mobile Data Traffic has grown 18-fold over the past 5 years. Or, for the first time, Mobile Internet Traffic exceeded desktop traffic worldwide last year. Mobile search even helped fuel the recent overtaking of TV ad spend by Digital ad spend. It’s safe to say...
By Jordan Kanter
About the Author:

Jordan Kanter is an Analyst, Team Lead at Stratigent

IAB Updates its Specifications for In-App Ads, Here’s What Brand Marketers Need to Know

Last week, the Interactive Advertising Bureau (IAB) released an update to their Mobile Rich Media Ad Interface Definitions ( MRAID ) to include metrics that the standards were previously lacking. The new update, the third release of its kind, focuses on improving the user experience for consumers as well as ad designers and provides deeper insights into factors important to mobile advertisers today, such as viewability, audibility, standardization of the close button, and guidance on pre-fetched...
By Lauren Gelecke
About the Author:

Lauren Gelecke is Director of Marketing for Stratigent & Ebiquity-North America.

Ebiquity Launches Total View Attribution

Ebiquity are proud to announce the launch of a new service, Total View Attribution.   The service enables clients to improve the return on investment (ROI) of their media, by enabling them to understand which media channels and campaigns (both online and offline in combination) are the most effective and therefore warrant increased investment.   Total View Attribution will examine the totality of marketing and media investments, and is driven by custom-built calcul...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

The Importance of the Digital Advertising & Transparency Partnership

The following is an excerpt from our 2017 Ebiquity UpFront Annual Report. To access the full report, click here.   At the surface, all seems to be good on the digital front – in fact, digital ad buying was reported as topping traditional TV ad-buying in the US for the first time ever in 2016. And industry insiders are touting the success of digital in 2016 as a sign of continued growth for the channel. “Investment in the (digital video) medium has been significant, with 51 perc...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Ebiquity joins Facebook’s Marketing Mix Modeling Program

Ebiquity is among the first to join Facebook’s Marketing Mix Modelling program. Ebiquity will be able to leverage Facebook data on behalf of its clients – to measure the impact of Facebook, Instagram and Audience Network for marketing mix modelling engagements. Transparent, accurate and consistent data are the fundamental building blocks of marketing mix modelling, particularly for a platform that is continually evolving like Facebook.   All Ebiquity clients...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Fact-check: We Evaluated Leading Expert's 2017 Marcomm Predictions

As advisors to leading brands worldwide, we pride ourselves on providing sound, independent advisement. Even so, making predictions for the year can be tricky, especially in marketing and media, where trends and technologies seem to flow in and out with the changing wind. So as the calendar turns over from June to July and the book closes on Q2, we decided to fact-check ourselves by going back to see how the main predictions in our 2017 Marcomm Guide have developed so far. Did our predictions ri...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Ebiquity Launches Media Transparency Score at Cannes Lions 2017

Cannes, June 21, 2017 — Ebiquity, an independent, global leader in marketing and media analytics, has announced the launch of an innovative transparency measurement and evaluation tool for advertisers at Cannes Lions Festival 2017.   The Ebiquity Media Transparency Score, available from late June, has been developed to help advertisers understand how well their business operations perform in achieving the level of media transparency they desire from their marketing activities...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Marketers Still Face Challenges with Understanding Data

In today’s data rich environment, marketers have more access to customer data than ever before. But no matter how far we’ve come in our quest for more data, many marketers still struggle with transforming that data into insights. In a recently released SendGrid-commissioned study, Forrester Consulting stated that almost half of marketers still face challenges with understanding customer behavior across channels and touchpoints, and 43% struggle with understanding the optimal customer jo...
By Ryan Tincknell
About the Author:

Ryan Tincknell is a senior consultant at Stratigent.

Solved! Three of the Biggest Data Visualization Challenges for Brands Today

When you’re a large organization with complex requirements, finding the right data visualization and analysis tool can be quite the challenge. Brands today need a powerful and scalable solution that can handle disparate datasets, yet is easy for analysts to use day-to-day. With numerous solutions available in the industry today, it’s important to understand the requirements of your business along with the relevant features of the platform before investing both time and money. But agile...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

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